SAQA

All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.

SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE:

Monitor performance of marketers and service providers

SAQA US ID	UNIT STANDARD TITLE
10073	Monitor performance of marketers and service providers
ORIGINATOR
SGB Marketing
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-
FIELD			SUBFIELD
Field 03 - Business, Commerce and Management Studies			Marketing
ABET BAND	UNIT STANDARD TYPE	PRE-2009 NQF LEVEL	NQF LEVEL	CREDITS
Undefined	Regular	Level 6	Level TBA: Pre-2009 was L6	10
REGISTRATION STATUS		REGISTRATION START DATE	REGISTRATION END DATE	SAQA DECISION NUMBER
Passed the End Date - Status was "Reregistered"		2005-09-13	2008-09-13	SAQA 0160/05
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2009-09-13		2012-09-13

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This unit standard does not replace any other unit standard and is not replaced by any other unit standard.

PURPOSE OF THE UNIT STANDARD

This unit standard is a core standard and forms part of the qualification, National First Degree, and is registered at Level 6 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in either Marketing Communication, Marketing Management, Market Research or Customer Management, where the acquisition of competence against this standard will add value to one's job.
This standard will also add value to learners who are starting their own business and recognises that Marketing forms an integral component of any business.

The qualifying learner is capable of:

Setting performance criteria

Collecting relevant data

Comparing actual to standard

Giving feedback to marketers and service providers

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

Learners accessing this qualification will have demonstrated competence against the standards in the National Diploma in Marketing Communication or Marketing Management or Marketing Research or equivalent at NQF Level 5, or equivalent or Customer Management.

UNIT STANDARD RANGE

Marketing including all forms of marketing communications, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.

Media will include all electronic, print, outdoor, digital media, e-media and direct media.

Performance criteria including targets, goals, objectives, Key Result Areas (KRA), Key Performance Areas (KPA) and Key Performance Indicators (KPI).

Specific Outcomes and Assessment Criteria:

SPECIFIC OUTCOME 1

Set performance criteria

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Performance criteria is measurable, realistic and attainable

ASSESSMENT CRITERION 2

2. Performance criteria is achievable within the given time frame

ASSESSMENT CRITERION 3

3. Performance criteria is negotiated with relevant individuals

ASSESSMENT CRITERION 4

4. Significant anticipated circumstances are considered

SPECIFIC OUTCOME 2

Collect relevant data

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Informational sources are relevant and identified within appropriate time frames

ASSESSMENT CRITERION 2

2. Data is formatted.

SPECIFIC OUTCOME 3

Compare actual to standard

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Methodology used for comparison is appropriate

ASSESSMENT CRITERION 2

2. Variances and reasons for deviation are analysed

ASSESSMENT CRITERION 3

3. Comparison examines variances for possible inefficiencies in resource usage

SPECIFIC OUTCOME 4

Give feedback to marketers and service providers

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Feedback is timeous and objective

ASSESSMENT CRITERION 2

2. Recommendations are non-threatening

ASSESSMENT CRITERION 3

3. Feedback contains recommendation and allows for discussion

ASSESSMENT CRITERION 4

4. Feedback stipulates the next review date

ASSESSMENT CRITERION 5

5. Feedback contains changes and adjustments in criteria

ASSESSMENT CRITERION 6

6. Activity plan changes are noted

UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS

Providers offering learning towards this standard will be accredited by the Educational &Training Quality Assurance Body (ETQA) of the services SETA and/or by GENFETQA.

UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE

A demonstrated understanding of:

An all rounded understanding of methods and techniques for the collection of data.

A comprehensive and integrated understanding of methods and techniques for setting performance criteria.

A broad and all rounded understanding of communication techniques especially the provision of feedback.

Critical Cross-field Outcomes (CCFO):

UNIT STANDARD CCFO IDENTIFYING

Identify and solve problems pertaining to the measurement of actual performance versus standard required.

UNIT STANDARD CCFO COLLECTING

Collect, evaluate, organise and critically evaluate information to accurately develop performance criteria.

UNIT STANDARD CCFO COMMUNICATING

Communicate effectively when providing feedback so that it is done in a sensitive way.

UNIT STANDARD CCFO SCIENCE

Use science and technology to collect, capture and record data.

QUALIFICATIONS UTILISING THIS UNIT STANDARD:

	ID	QUALIFICATION TITLE	PRE-2009 NQF LEVEL	NQF LEVEL	STATUS	END DATE	PRIMARY OR DELEGATED QA FUNCTIONARY
Core	20909	National First Degree: Customer Management	Level 6	Level TBA: Pre-2009 was L6	Passed the End Date - Status was "Reregistered"	2018-06-30
Core	20905	National First Degree: Marketing Communication	Level 6	NQF Level 07	Passed the End Date - Status was "Reregistered"	2023-06-30	As per Learning Programmes recorded against this Qual
Core	20901	National First Degree: Marketing Management	Level 6	Level TBA: Pre-2009 was L6	Passed the End Date - Status was "Reregistered"	2018-06-30
Core	20897	National First Degree: Marketing Research	Level 6	Level TBA: Pre-2009 was L6	Passed the End Date - Status was "Reregistered"	2018-06-30

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

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