SAQA

All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.

SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED QUALIFICATION THAT HAS PASSED THE END DATE:

National First Degree: Marketing Management

SAQA QUAL ID	QUALIFICATION TITLE
20901	National First Degree: Marketing Management
ORIGINATOR
SGB Marketing
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY			NQF SUB-FRAMEWORK
-			HEQSF - Higher Education Qualifications Sub-framework
QUALIFICATION TYPE	FIELD		SUBFIELD
National First Degree	Field 03 - Business, Commerce and Management Studies		Marketing
ABET BAND	MINIMUM CREDITS	PRE-2009 NQF LEVEL	NQF LEVEL	QUAL CLASS
Undefined	360	Level 6	Level TBA: Pre-2009 was L6	Regular-Unit Stds Based
REGISTRATION STATUS		SAQA DECISION NUMBER	REGISTRATION START DATE	REGISTRATION END DATE
Passed the End Date - Status was "Reregistered"		SAQA 10105/14	2015-07-01	2018-06-30
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2019-06-30		2024-06-30

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This qualification does not replace any other qualification and is not replaced by any other qualification.

PURPOSE AND RATIONALE OF THE QUALIFICATION

Learners acquiring this qualification would be operating in an advanced environment of Marketing Management and will be more involved in the development, enhancement and growth of Marketing Management Technologies and practice. Learners will be learning around areas of Strategy, Customer Relations and Marketing Principles. Learners will also be involved with core issues of Customer Management, Marketing Communications and Marketing Research but will be furthering their specialisation Marketing Management.

Rationale of the qualification:

The National First Degree in Marketing Management: Level 6 is designed to meet the needs of those learners who want to progress in the field of Marketing and will assist those who make Marketing Management their chosen career path. The qualification in Marketing Management offers scope for a large variety of talents, displayed by individuals of diverse backgrounds, cultures, and of either gender.

The qualification in marketing can be followed in virtually every sector, i.e. business-to-business marketing, i.e. products or services sold to other businesses; services marketing, i.e. education, real estate, travel and tourism, legal services, etc; fast moving consumer goods, i.e. products people need and use every day; financial services, i.e. banking and insurance.

At the higher levels the Marketing profession needs a set of unit standards against which to align and measure it self.

The National First Degree in Marketing Management will provide and offer the skills, knowledge and understanding of marketing that are essential for analysis of market conditions, development of marketing strategies, product and brand development, pricing, distribution (local and international), integrated marketing communication (including advertising, promotions and public relations) and interaction with the customer (through selling and customer service).

Many different roles and careers are linked to and affected by this qualification. They include, but are not limited to:

Marketing Managers > Marketing Directors

Brand Managers > Marketing Assistants

Brand Assistants > Product Managers

Category Managers

This qualification will help the learner at Level 6 to get the requirements of such a qualification, namely, the general knowledge and understanding of business functions as well as a detailed practical understanding of Marketing Management.

The qualification is structured in such a way that exposes individuals to a set of core competences to enable them to function in this role. The electives will provide for more special competence in the area of Marketing Management. The qualification will also promote the notion of life-long learning.

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

Learners accessing this qualification will have demonstrated competence against the standards in the Diploma Marketing Communication or Marketing Research or Marketing Management or Customer Management or equivalent at NQF Level 5.

Recognition of prior learning:

The structure of this Unit Standard based Qualification makes the recognition of Prior Learning possible, if the learner is able to demonstrate competence in the knowledge, skills, values and attitudes implicit in this Marketing Management qualification.

This recognition of Prior Learning may allow:

For accelerated access to further learning

Gaining of credits towards a unit standard

All recognition of Prior Learning is subject to quality assurance by services SETA or a relevant accredited ETQA and is conducted by an accredited workplace assessor.

RECOGNISE PREVIOUS LEARNING?

QUALIFICATION RULES

N/A

EXIT LEVEL OUTCOMES

On achieving this qualification, the learner will be able to:

Articulate a vision and develop a strategic plan to meet the vision.

Monitor and review activity plans and the performance levels of marketers and service providers.

Manage all aspects of a communications project and review its effectiveness.

Assess the sales environment in order to present a range of products and services to meet objectives.

Identify and manage innovation opportunities and processes.

Determine, co-ordinate and monitor brand mix decisions and elements.

Integrate and promote marketing principles, including ethics policies throughout the organization.

Formulate, design, implement, service delivery systems and processes.

Measure and analyse customer service delivery systems and processes.

Identify, design, implements, measure and analyse customer service levels.

Establish and determine research requirements and design and recommend a research brief.

Develop, monitor and manage portfolio communication and marketing mix strategies.

Develop and write portfolio strategic plan to meet requirements.

ASSOCIATED ASSESSMENT CRITERIA

In particular assessors should check that the learner must demonstrate an ability to consider a range of options and make decisions about:

The articulation of vision into strategic marketing objectives and strategies then monitoring activity plans to meet objectives.

Performance criteria in terms of setting, collecting, comparing and providing feedback on performance.

Marketing Communications projects, their identification, evaluation, selection, management and review.

A range of products and services and their presentation in line with objectives and time frames.

Innovation as an important part of marketing and its successful implementation in an organisation.

Brand mix and the role viables and brand mix decision have on outcomes.

Marketing principles and ethics and the importance of promoting and integrating these into marketing policy.

Customer service levels, measurement and analysis and the design and implementation of customer service delivery systems.

Research requirement, their establishment and systems and the design of a research brief.

Marketing portfolio management including portfolio communications strategy, marketing, mix and strategic plans.

Integrated Assessment:

Because assessment practices must be open, transparent, fair, valid, reliable and ensure that no learner is disadvantaged in any way whatsoever, an integrated assessment approach is incorporated into the qualification.

As it is a Unit Standard based Qualification, both formative and summative assessment processes are accounted for.

INTERNATIONAL COMPARABILITY

Benchmarking was done by comparison to Unit Standards / Outcomes of learning against

New Zealand Qualifications

Australian Qualification

NVQ Qualifications from Britain and

IMM Qualifications

ARTICULATION OPTIONS

On completion of this qualification, besides careers in the formal Marketing Management industry, learners may also be able to follow a career in:

Brand Management

Product Management

Marketing Communications

Marketing Research

Customer Management

Sales

Customer Service

Direct marketing

General Marketing

Data Base Marketing

Direct Selling

Advertising

Promotions

Public Relations

Note:

1. The above is an indication rather than an exhaustive listing
2. In addition learners can specialise in an industry sector e.g. EMCG; Retail, Wholesale, Motor; Insurance etc
3. Learners can also become even more specialised such as Call Center; Internet Marketing; Point of Sale etc

A learner could follow a career in the Marketing Management field focusing on FMCG and undertaking it in Call Centers.

MODERATION OPTIONS

Anyone assessing a learner or moderating the assessment of a learner against this Qualification must be registered as an assessor with the Services SETA ETQA.

Any institution offering learning that will enable the achievement of this Qualification must be accredited as a provider with the Services SETA ETQA.

Assessment and moderation of assessment will be overseen by the relevant ETQA according to the ETQAs policies and guidelines for assessment and moderation; in terms of agreements reached around assessment and moderation between ETQAs (including professional bodies); and in terms of the moderation guideline detailed immediately below.

Moderation must include both internal and external moderation of assessments at exit points of the qualification, unless ETQA policies specify otherwise. Moderation should also encompass achievement of the competence described both in individual unit standards as well as the integrated competence described in the qualification.

Anyone wishing to be assessed against this Qualification may apply to be assessed by any assessment agency, assessor or provider institution that is accredited by the Services SETA ETQA.

CRITERIA FOR THE REGISTRATION OF ASSESSORS

For an applicant to register as an assessor, the applicant needs:

A minimum of 2 (two) years` practical, relevant occupational experience

Declared competent in all the outcomes of the National Assessor Unit Standards as stipulated by SAQA

Detailed documentary proof of educational qualification, practical training undergone, and experience gained by the applicant must be provided (Portfolio of evidence)

REREGISTRATION HISTORY

As per the SAQA Board decision/s at that time, this qualification was Reregistered in 2012; 2015.

NOTES

N/A

UNIT STANDARDS:

	ID	UNIT STANDARD TITLE	PRE-2009 NQF LEVEL	NQF LEVEL	CREDITS
Core	10081	Conceptualise and research requirements	Level 6	Level TBA: Pre-2009 was L6	10
Core	10082	Design a research brief	Level 6	Level TBA: Pre-2009 was L6	10
Core	10071	Develop a strategic plan	Level 6	Level TBA: Pre-2009 was L6	15
Core	10080	Formulate, design and implement customer service delivery systems and processes	Level 6	Level TBA: Pre-2009 was L6	8
Core	10075	Identify innovation opportunities	Level 6	Level TBA: Pre-2009 was L6	15
Core	10076	Integrate brand mix elements	Level 6	Level TBA: Pre-2009 was L6	15
Core	10078	Integrate ethics policy into marketing policy	Level 6	Level TBA: Pre-2009 was L6	6
Core	12134	Manage a communications project	Level 6	Level TBA: Pre-2009 was L6	15
Core	10079	Measure and analyse customer service levels	Level 6	Level TBA: Pre-2009 was L6	12
Core	10072	Monitor and review activity plan	Level 6	Level TBA: Pre-2009 was L6	7
Core	10073	Monitor performance of marketers and service providers	Level 6	Level TBA: Pre-2009 was L6	10
Core	10074	Present a range of products or services	Level 6	Level TBA: Pre-2009 was L6	15
Core	10077	Promote principles of marketing throughout organisations	Level 6	Level TBA: Pre-2009 was L6	8
Fundamental	15096	Demonstrate an understanding of stress in order to apply strategies to achieve optimal stress levels in personal and work situations	Level 5	Level TBA: Pre-2009 was L5	5
Fundamental	9224	Implement policies regarding HIV/AIDS in the workplace	Level 5	Level TBA: Pre-2009 was L5	4
Fundamental	12891	Apply concepts and principles of business ethics in the professional environment	Level 6	Level TBA: Pre-2009 was L6	5
Fundamental	10301	Complete a research assignment	Level 6	Level TBA: Pre-2009 was L6	20
Fundamental	13095	Demonstrate a working knowledge of and advise on marketing	Level 6	Level TBA: Pre-2009 was L6	6
Fundamental	14553	Demonstrate insight into current global events and their potential impact on the financial services sector in South Africa	Level 6	Level TBA: Pre-2009 was L6	10
Fundamental	14504	Demonstrate knowledge and understanding of e-business as a competitive tool	Level 6	Level TBA: Pre-2009 was L6	7
Fundamental	7887	Develop and Manage Marketing Plans and Strategies	Level 6	Level TBA: Pre-2009 was L6	12
Fundamental	12984	Interpret provisions of a contract and assess liability of clients and other parties to an agency agreement	Level 6	Level TBA: Pre-2009 was L6	10
Fundamental	14512	Interpret the impact of macro economic decisions or indicators on a business environment	Level 6	Level TBA: Pre-2009 was L6	5
Fundamental	14515	Present a well-structured argument derived from qualitative and/or quantitative data to map new knowledge and generate a competitive advantage	Level 6	Level TBA: Pre-2009 was L6	12
Fundamental	13098	Use the computer as a business tool in an accounting environment	Level 6	Level TBA: Pre-2009 was L6	8
Fundamental	13096	Demonstrate a working knowledge of and advise on organisational behaviour	Level 7	Level TBA: Pre-2009 was L7	12
Elective	10093	Develop and manage portfolio marketing mix strategy	Level 6	Level TBA: Pre-2009 was L6	32
Elective	10094	Develop portfolio strategic plan	Level 6	Level TBA: Pre-2009 was L6	30
Elective	10092	Monitor and manage portfolio communication strategy	Level 6	Level TBA: Pre-2009 was L6	32

LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION:

NONE

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

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