SAQA

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SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE:

Integrate ethics policy into marketing policy

SAQA US ID	UNIT STANDARD TITLE
10078	Integrate ethics policy into marketing policy
ORIGINATOR
SGB Marketing
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-
FIELD			SUBFIELD
Field 03 - Business, Commerce and Management Studies			Marketing
ABET BAND	UNIT STANDARD TYPE	PRE-2009 NQF LEVEL	NQF LEVEL	CREDITS
Undefined	Regular	Level 6	Level TBA: Pre-2009 was L6	6
REGISTRATION STATUS		REGISTRATION START DATE	REGISTRATION END DATE	SAQA DECISION NUMBER
Passed the End Date - Status was "Reregistered"		2005-09-13	2008-09-13	SAQA 0160/05
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2009-09-13		2012-09-13

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This unit standard does not replace any other unit standard and is not replaced by any other unit standard.

PURPOSE OF THE UNIT STANDARD

This unit standard is a core standard and forms part of the qualification, National First Degree, and is registered at Level 6 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in either Marketing Communication, Marketing Management, Market Research or Customer Management, where the acquisition of competence against this standard will add value to one's job.
This standard will also add value to learners who are starting their own business and recognises that Marketing forms an integral component of any business.

The qualifying learner is capable of:

Ensuring that ethics are integrated into the marketing programme

Evaluating marketing ethics practices

Correcting unethical marketing practices

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

Learners accessing this qualification will have demonstrated competence against the standards in the National Diploma in Marketing Communication or Marketing Management or Marketing Research or equivalent at NQF Level 5, or equivalent or Customer Management.

UNIT STANDARD RANGE

Stakeholders will include customers, suppliers, the public, employees, management, consumer councils, local government, shareholders, trade unions and financial institutions.

Marketing including all forms of marketing communications, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.

Media will include all electronic, print, outdoor, digital media, e-media and direct media.

Ethical dilemmas including those between personal and corporate values, between internal and external stakeholder constituencies, between corporate and social values and between different cultural groups.

Specific Outcomes and Assessment Criteria:

SPECIFIC OUTCOME 1

Ensure that ethics are integrated into the marketing programme

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Critical understanding of the ethics policy to be demonstrated

ASSESSMENT CRITERION 2

2. The nature of ethics in a marketing programme is identified and explained

ASSESSMENT CRITERION 3

3. Selected theories of ethics are interpreted and selected

SPECIFIC OUTCOME 2

Evaluate marketing ethics practices

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Monitoring systems are appropriately developed

ASSESSMENT CRITERION 2

2. Communication channels are open to all stakeholders

ASSESSMENT CRITERION 3

3. Moral assessment tools are identified and applied in practical business channels

ASSESSMENT CRITERION 4

4. Decision guides are evaluated and they show how they are used in a framework for ethical marketing decision-making

SPECIFIC OUTCOME 3

Correct unethical marketing practices

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Gaps are identified and highlighted

ASSESSMENT CRITERION 2

2. Corrective action is to be applied to rectify poor ethical practices

ASSESSMENT CRITERION 3

3. Interpretation of ethical issues is debated and all stakeholders are consulted with

ASSESSMENT CRITERION 4

4. Strengths and limitations of the ethical code are assessed and remedial action taken to improve

UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS

Providers offering learning towards this standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the services SETA and/or by GENFETQA.

UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE

A demonstrated understanding of:

An all rounded understanding of various ethical theories and processes

A general understanding of codes including organisational codes, professional codes, social codes, community codes.

Critical Cross-field Outcomes (CCFO):

UNIT STANDARD CCFO WORKING

Work effectively with others to instil a personal code of ethics in the way people are dealt with.

UNIT STANDARD CCFO COLLECTING

Collect, evaluate, organise and critically evaluate information that will ensure analysis of ethics is accurate and inline with stakeholder requirements.

UNIT STANDARD CCFO COMMUNICATING

Communicate effectively when debating and consulting ethical practices in a marketing programme.

UNIT STANDARD CCFO SCIENCE

Understand the world as a set of related systems so that one realises that marketing ethics impact on all other areas of the business.

UNIT STANDARD CCFO CONTRIBUTING

Be culturally sensitive across a range of social contexts when integrating ethics into marketing programme.

QUALIFICATIONS UTILISING THIS UNIT STANDARD:

	ID	QUALIFICATION TITLE	PRE-2009 NQF LEVEL	NQF LEVEL	STATUS	END DATE	PRIMARY OR DELEGATED QA FUNCTIONARY
Core	49603	Bachelor of Visual Communications	Level 6	Level TBA: Pre-2009 was L6	Passed the End Date - Status was "Reregistered"	2023-06-30	CHE
Core	20909	National First Degree: Customer Management	Level 6	Level TBA: Pre-2009 was L6	Passed the End Date - Status was "Reregistered"	2018-06-30
Core	20905	National First Degree: Marketing Communication	Level 6	NQF Level 07	Passed the End Date - Status was "Reregistered"	2023-06-30	As per Learning Programmes recorded against this Qual
Core	20901	National First Degree: Marketing Management	Level 6	Level TBA: Pre-2009 was L6	Passed the End Date - Status was "Reregistered"	2018-06-30
Core	20897	National First Degree: Marketing Research	Level 6	Level TBA: Pre-2009 was L6	Passed the End Date - Status was "Reregistered"	2018-06-30

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

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