SAQA

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SOUTH AFRICAN QUALIFICATIONS AUTHORITY

REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE:

Design a research brief

SAQA US ID	UNIT STANDARD TITLE
10082	Design a research brief
ORIGINATOR
SGB Marketing
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-
FIELD			SUBFIELD
Field 03 - Business, Commerce and Management Studies			Marketing
ABET BAND	UNIT STANDARD TYPE	PRE-2009 NQF LEVEL	NQF LEVEL	CREDITS
Undefined	Regular	Level 6	Level TBA: Pre-2009 was L6	10
REGISTRATION STATUS		REGISTRATION START DATE	REGISTRATION END DATE	SAQA DECISION NUMBER
Passed the End Date - Status was "Reregistered"		2005-09-13	2008-09-13	SAQA 0160/05
LAST DATE FOR ENROLMENT		LAST DATE FOR ACHIEVEMENT
2009-09-13		2012-09-13

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.

This unit standard is replaced by:

US ID	Unit Standard Title	Pre-2009 NQF Level	NQF Level	Credits	Replacement Status
335960	Prepare a research brief	Level 5	Level TBA: Pre-2009 was L5	5

PURPOSE OF THE UNIT STANDARD

This unit standard is a core standard and forms part of the qualification, National First Degree, and is registered at Level 6 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in either Marketing Communication, Marketing Management, Market Research or Customer Management, where the acquisition of competence against this standard will add value to one's job.
This standard will also add value to learners who are starting their own business and recognises that Marketing forms an integral component of any business.

The qualifying learner is capable of:

Assessing and recommending a research brief.

Designing a research brief to optimise results.

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING

Learners accessing this qualification will have demonstrated competence against the standards in the National Diploma in Marketing Communication or Marketing Management or Marketing Research or equivalent at NQF Level 5, or equivalent or Customer Management.

UNIT STANDARD RANGE

Marketing including all forms of marketing communications, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.

Standard applies to marketing management, customer management, marketing communications and marketing research.

Specific Outcomes and Assessment Criteria:

SPECIFIC OUTCOME 1

Assess and recommend a research brief

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. All research brief options and alternatives are identified to ensure optimal recommendations are made.

ASSESSMENT CRITERION 2

2. Risk assessment is completed to determine the consequences of each research brief option.

ASSESSMENT CRITERION 3

3. Research brief options are reviewed in line with the client brief and marketing strategies.

ASSESSMENT CRITERION 4

4. Research brief takes into account client's specific requirements and/or objectives.

ASSESSMENT CRITERION 5

5. The research brief recommendations are clear and will allow for decisions to be made on the appropriate activities and plans to follow.

ASSESSMENT CRITERION 6

6. Decisions are taken as a result of own initiative used.

ASSESSMENT CRITERION 7

7. The research brief is assessed within agreed time frame.

SPECIFIC OUTCOME 2

Design a research brief to optimise results

ASSESSMENT CRITERIA

ASSESSMENT CRITERION 1

1. Principles of a research brief designed are applied to ensure that the forma and structure of the brief is concurrent with its purpose, direction and strategy.

ASSESSMENT CRITERION 2

2. Design decisions are taken account of and reflect the culture and values of the target audience.

ASSESSMENT CRITERION 3

3. Research brief developed makes effective use of the organisation's strengths and capabilities and enables rapid response to the brief given by the customer.

ASSESSMENT CRITERION 4

4. Research brief design decisions on structure allow for and maximise opportunities for lateral and vertical communications, teamwork, innovation and flexibility of operations.

ASSESSMENT CRITERION 5

5. Research brief is designed within agreed format and time frames.

UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS

Providers offering learning towards this standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the services SETA and/or by GENFETQA.

UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE

The demonstrated understanding of:

A fairly comprehensive understanding of principles, methods and techniques for designing a research brief.

A basic understanding of business, operational and marketing strategic objectives.

Critical Cross-field Outcomes (CCFO):

UNIT STANDARD CCFO IDENTIFYING

Identify and solve problems pertaining to the design of a research brief, taking into account all factors, which will impact on it.

UNIT STANDARD CCFO WORKING

Work effectively with others as part of a team in designing and implementing a research brief.

UNIT STANDARD CCFO COLLECTING

Collect, evaluate, organise and critically evaluate information required to design and produce a research brief.

UNIT STANDARD CCFO COMMUNICATING

Communicate effectively with all stakeholders in the design and recommendations of a research brief.

UNIT STANDARD CCFO SCIENCE

Use science and technology in the designing of the research brief.

UNIT STANDARD CCFO CONTRIBUTING

Be culturally sensitive across a range of social contexts so that in the development of the research brief a wide range of individuals are considered and those with a varying cultural background are also included.

UNIT STANDARD NOTES

This unit standard has been replaced by nit standard 335960, which is "Prepare a research brief", Level 5, 5 credits.

QUALIFICATIONS UTILISING THIS UNIT STANDARD:

	ID	QUALIFICATION TITLE	PRE-2009 NQF LEVEL	NQF LEVEL	STATUS	END DATE	PRIMARY OR DELEGATED QA FUNCTIONARY
Core	49122	National Certificate: Radio Station Management	Level 5	Level TBA: Pre-2009 was L5	Passed the End Date - Status was "Reregistered"	2023-06-30	MICTS
Core	20909	National First Degree: Customer Management	Level 6	Level TBA: Pre-2009 was L6	Passed the End Date - Status was "Reregistered"	2018-06-30
Core	20905	National First Degree: Marketing Communication	Level 6	NQF Level 07	Passed the End Date - Status was "Reregistered"	2023-06-30	As per Learning Programmes recorded against this Qual
Core	20901	National First Degree: Marketing Management	Level 6	Level TBA: Pre-2009 was L6	Passed the End Date - Status was "Reregistered"	2018-06-30
Core	20897	National First Degree: Marketing Research	Level 6	Level TBA: Pre-2009 was L6	Passed the End Date - Status was "Reregistered"	2018-06-30

PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD:

This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.

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