SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Describe features, advantages and benefits of a range of products or services 
SAQA US ID UNIT STANDARD TITLE
10324  Describe features, advantages and benefits of a range of products or services 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 
2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This unit standard forms part of the qualification, National Certificate in Contact Centre Operations NQF Level 4. Learners working towards this unit standard will be learning towards the full qualification, or will be working within a Contact Centre environment, where the acquisition of competence against this standard will add value to learner`s job. This unit standard is intended to enhance the provision of intermediate level service within the Contact Centre industry.


The qualifying learner is capable of:
  • Determining and communicating product features, advantages and benefits.
  • Describing physical specifications, features, advantages and benefits. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
  • Learners accessing this unit standard or qualification will have demonstrated competency against unit standards in Contact Centres at NQF Level 2 or equivalent.
  • Learners are expected to have demonstrated competency in language, numeracy, literacy and communication at NQF Level 4 or equivalent. 

  • UNIT STANDARD RANGE 
  • This standard applies to Contact Centres that are in-bound and/or out-bound within a commercial or emergency context and will include appropriate subject matter in the area in which the learner chooses to operate. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Determine and communicate product features, advantages and benefits. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Product/service features, advantages and benefits are identified and clarified to facilitate the communication of product information to sales clients. 

    ASSESSMENT CRITERION 2 
    2. Product/service features, advantages and benefits are recorded and documented for future use. 

    ASSESSMENT CRITERION 3 
    3. Suppliers are contacted to assist in the clarification of features, advantages and benefits. 

    ASSESSMENT CRITERION 4 
    4. Communication processes are established with existing and potential sales clients that are consistent with identified buyer information. 

    SPECIFIC OUTCOME 2 
    Describe physical specifications of features, advantages and benefits. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Information relating to product/service features, advantages and benefits is communicated to sales clients. 

    ASSESSMENT CRITERION 2 
    2. Communication to sales clients meets their needs and requirements. 

    ASSESSMENT CRITERION 3 
    3. Features, advantages and benefits are detailed in accordance with supplier information. 

    ASSESSMENT CRITERION 4 
    4. Features, advantages and benefits are linked together and are made to fit. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    The relevant Educational Training Quality Assurance Body (ETQA) will accredit providers offering learning towards this standard. 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • A broad understanding of sources for obtaining product/service features, advantages and benefits.
  • A comprehensive understanding of methods and techniques for describing features, advantages and benefits.
  • A broad understanding of communication processes for existing and potential sales clients. 


  • Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
  • Identify and solve problems pertaining to the communication of products, features, advantages and benefits. 

  • UNIT STANDARD CCFO COLLECTING 
  • Collect, evaluate, organise and critically evaluate information to enable the determination and identification of features, advantages and benefits. 

  • UNIT STANDARD CCFO COMMUNICATING 
  • Communicate effectively when presenting features, advantages and benefits so that sales clients needs are met. 

  • UNIT STANDARD CCFO SCIENCE 
  • Use science and technology when sourcing, describing and presenting product features, advantages and benefits. 

  • UNIT STANDARD CCFO CONTRIBUTING 
  • Contribute to the full personal development of each learner and the social economic development of society at large, by making it the underlying intention of any learning programme to make the individual aware of the importance of knowing the features, advantages and benefits of a range of products. 

  • REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  50479   Further Education and Training Certificate: Advertising  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered" 
    2023-06-30  MICTS 
    Core  93996   Further Education and Training Certificate: Contact Centre Operations  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered" 
    2023-06-30  As per Learning Programmes recorded against this Qual 
    Core  59057   Further Education and Training Certificate: Telecommunication Network Operations  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered" 
    2023-06-30  MICTS 
    Core  21791   National Certificate: Contact Centre Operations  Level 4  Level TBA: Pre-2009 was L4  Passed the End Date -
    Status was "Reregistered" 
    2009-05-05  Was SERVICES until Last Date for Achievement 
    Elective  65409   National Certificate: Building and Civil Construction  Level 3  NQF Level 03  Passed the End Date -
    Status was "Reregistered" 
    2023-06-30  CETA 
    Elective  49129   Further Education and Training Certificate (FETC): Management and Administration  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered" 
    2023-06-30  SERVICES 
    Elective  61595   Further Education and Training Certificate: Business Administration Services  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered" 
    2023-06-30  As per Learning Programmes recorded against this Qual 
    Elective  60652   Professional Qualification: Management and Administration  Level 4  Level TBA: Pre-2009 was L4  Passed the End Date -
    Status was "Reregistered" 
    2023-06-30  As per Learning Programmes recorded against this Qual 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Africa Learn (Pty) Ltd 
    2. Akaf Bodyguards 
    3. Amadi Institute of Management And Technology (Pty) Ltd 
    4. Artisan Development Academy 
    5. ATTI Nelspruit Pty Ltd 
    6. BEE Clinic Pty Ltd 
    7. BELCOMEC TRAINING 
    8. BH Training and Consulting (Pty) Ltd 
    9. Certified Training Solutions (Pty) Ltd 
    10. College Africa Group (Pty) Ltd 
    11. Edzani Community Development and Consultancy 
    12. Ekurhuleni Artisans and Skills Training Pty Ltd 
    13. Godisang Development 
    14. Goitsebasadi Construction Project 
    15. HILLCROSS BUSINESS SCHOOL (PTY 
    16. HUAWEI Technologies Africa (PTY) LTD 
    17. Ikusasalethu Youth Development Project NPC 
    18. In Touch Community Development & Project Managers 
    19. INDUSTRIES EDUCATION & TRAINING INSTITUTE 
    20. Leps Training Consultants 
    21. Leseding Computer Systems 
    22. Madzahisi College 
    23. Mahumani Empowerment Servives Centre 
    24. Majoncor Projects and Training Academy (Pty) Ltd 
    25. MBOWA COLLEGE PTY LTD 
    26. Metanoia Ratings PTY LTD 
    27. Motheo TVET College 
    28. Mpande Technologies cc 
    29. MPUMALANGA REGIONAL TRAINING TRUST 
    30. Mufuka Business and Technical 
    31. Musengavhadzimu Media 
    32. Nolwazi Stem Education for The 
    33. NOMAKU TRADERS CC 
    34. Nyathela Business College 
    35. OPELONG BUSINESS INSTITUTE (PT 
    36. Peo Entle HIV Wellness Management and Youth Skills Development NPO 
    37. Primeserv Corporate Solutions 
    38. Progressive School of Business 
    39. Protech Training (Pty) Ltd 
    40. QUALITATIVE INNOVATIVE SOLUTIONS 
    41. QUARPHIX (PTY) LTD 
    42. Ratidzo Trading PTY Ltd 
    43. Raubex Construction Pty (Ltd) 
    44. Richfield Graduate Institute of Technology Pty Ltd 
    45. Sakhisizwe Development Training 
    46. Sekhukhune District Municipality EMS Training Academy 
    47. Sheq and Environmental Projects 
    48. Sivile Housing Association RSA 
    49. Sonani Training and Communications 
    50. SUCCESS BUILDERS INTERNATIONAL CC 
    51. SUPREME ICT CONSULTANTS 
    52. TELKOM SA SOC LIMITED 
    53. Tjeka Training Matters Pty Ltd 
    54. Tovani Traiding 299 
    55. Ukwazi Academy and Corporate S 
    56. Varsity Institute of Science & Technology (Pty)Ltd 
    57. Victor Optic Fibre Solutions 
    58. Visionary Skill Academy 
    59. VUTHLARI MARKETING CONSULTING 
    60. Wellinkwise Pty Ltd 
    61. Whitestone College 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.