SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Demonstrate and apply knowledge and understanding of the basic components and fundamental skills of effective communication 
SAQA US ID UNIT STANDARD TITLE
110506  Demonstrate and apply knowledge and understanding of the basic components and fundamental skills of effective communication 
ORIGINATOR
SGB Economics 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Finance, Economics and Accounting 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This Unit Standard is intended for people who are, or seek to be, employed in an area where communication with others as individuals and in groups is vital to effective functioning.

People credited with this Unit Standard are able to:
  • Identify and explain the key factors used to understand the target audience of the communication.
  • Discuss the core components of effective verbal communication.
  • Illustrate the effective elements of effective written communication.
  • Communicate with a range of stakeholders. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that the learner is competent in Communication at NQF Level 3. 

    UNIT STANDARD RANGE 
  • Communication concepts include: sender; receiver; message; noise.
  • Audience factors include: literacy and/or numeracy levels; language preference; size; accessibility.
  • Communication methods include: verbal - one-on-one; radio; TV; small or large groups and written - e mail; newspapers; letters; posters; reports; presentations. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Identify and explain the key factors used to understand the target audience of the communication. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Key audience factors are identified that affect communication with a specified audience in own work context. 

    ASSESSMENT CRITERION 2 
    2. Audience factors and communication methods are linked for a specified audience in own work context. 

    ASSESSMENT CRITERION 3 
    3. Audience factors and message content are linked for a specified audience in own work context. 

    SPECIFIC OUTCOME 2 
    Discuss the core components of effective verbal communication. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. A range of verbal communication methods is identified by referring to examples in the local economic development environment. 

    ASSESSMENT CRITERION 2 
    2. A description of what constitutes effective verbal communication is provided and illustrated by giving examples from own work context. 

    ASSESSMENT CRITERION 3 
    3. The basis for confirming the effectiveness of verbal communication is explained by referring to an appropriate feedback process. 

    ASSESSMENT CRITERION 4 
    4. Each example of a verbal communication method identified is compared to this description and a judgement made as to whether it is effective or not. 

    SPECIFIC OUTCOME 3 
    Illustrate the essential elements of effective written communication. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. A range of written communication methods is identified by referring to examples in the local economic development environment. 

    ASSESSMENT CRITERION 2 
    2. A description of what constitutes effective written communication is provided and illustrated by giving examples from own work context. 

    ASSESSMENT CRITERION 3 
    3. The basis for confirming the effectiveness of written communication is explained by referring to an appropriate feedback process. 

    ASSESSMENT CRITERION 4 
    4. Each example of a written communication method identified is compared to this description and a judgement made as to whether it is effective or not. 

    SPECIFIC OUTCOME 4 
    Communicate with a range of stakeholders. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Stakeholders are communicated with in writing using the correct register, and protocols. 

    ASSESSMENT CRITERION 2 
    2. Stakeholders are communicated with orally so that they know that their needs and queries are understood and they receive the correct information. 

    ASSESSMENT CRITERION 3 
    3. Oral presentations are made to groups using available, applicable technology. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • Anyone assessing a learner against this Unit Standard must be registered as an assessor with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this Unit Standard or will assess this Unit Standard must be accredited as a provider with the relevant ETQA.
  • Moderation of assessment will be overseen by the relevant ETQA according to the moderation guidelines in the relevant qualification and the agreed ETQA procedures.
  • Therefore, anyone wishing to be assessed against this Unit Standard may apply to be assessed by any assessment agency, assessor or provider institution that is accredited by the relevant ETQA. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Social conventions of communication in different cultures.
  • Styles of verbal and written communication.
  • Audience analysis.
  • Technical vocabulary and language of local economic development.
  • The communication process including giving and receiving feedback on verbal communication (e.g. body language) and written communication (e.g. a response form with a self-addressed envelope). 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems in which responses display that responsible decisions using critical and creative thinking have been made by, e.g.
  • Identifying and explaining the key factors used to understand the target audience of the communication according to the assessment criteria listed for Specific Outcome "Identify and explain the key factors used to understand the target audience of the communication." 

  • UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a team, group, organization and community by, e.g.
  • Identifying and explaining the key factors used to understand the target audience of the communication according to the assessment criteria listed for specific outcome "Identify and explain the key factors used to understand the target audience of the communication." 

  • UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself and one`s activities responsibly and effectively by, e.g.
  • Comparing and judging the effectiveness of verbal communication according to assessment criterion "Each example of a verbal communication method identified is compared to this description and a judgement made as to whether it is effective or not."
  • Comparing and judging the effectiveness of written communication according to assessment criterion "Each example of a written communication method identified is compared to this description and a judgement made as to whether it is effective or not." 

  • UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organize and critically evaluate information by, e.g.
  • Identifying and explaining the key factors used to understand the target audience of the communication according to the assessment criteria listed for specific outcome "Identify and explain the key factors used to understand the target audience of the communication."
  • Discussing the core components of effective verbal communication according to the assessment criteria listed for specific outcome "Discuss the core components of effective verbal communication."
  • Illustrating the essential elements of effective written communication according the assessment criteria listed for specific outcome "Illustrate the essential elements of effective written communication." 

  • UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively using visual, mathematical and/ or language skills in the modes of oral and/ or written presentation by, e.g.
  • Identifying and explaining the key factors used to understand the target audience of the communication according to the assessment criteria listed for specific outcome "Identify and explain the key factors used to understand the target audience of the communication."
  • Discussing the core components of effective verbal communication according to the assessment criteria listed for specific outcome "Discuss the core components of effective verbal communication."
  • Illustrating the essential elements of effective written communication according the assessment criteria listed for specific outcome "Illustrate the essential elements of effective written communication." 

  • UNIT STANDARD CCFO CONTRIBUTING 
    Be culturally and aesthetically sensitive across a range of social contexts by, e.g.
  • Identifying and explaining the key factors used to understand the target audience of the communication according to the assessment criteria listed for specific outcome "Identify and explain the key factors used to understand the target audience of the communication." 

  • UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  65989   Further Education and Training Certificate: Human Settlements Development  Level 4  NQF Level 04  Reregistered  2023-06-30  CETA 
    Core  36436   National Certificate: Local Economic Development  Level 4  Level TBA: Pre-2009 was L4  Reregistered  2023-06-30  LG SETA 
    Elective  50332   Further Education and Training Certificate: Occupationally-Directed Education Training and Development Practices  Level 4  NQF Level 04  Reregistered  2023-06-30  ETDP SETA 
    Elective  50334   National Certificate: Occupationally Directed Education Training and Development Practices  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  ETDP SETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. A and N Training Institute (Pty) LTd 
    2. A5 Competence Evolution 
    3. Abinet Training and Development 
    4. Academy Training Group 
    5. Accreditation & Training Services 
    6. Advantage Training Services cc 
    7. AFRIC POLICING INSTITUTE 
    8. AFRICA COMPETENCY DEVELOPMENT (PTY) LTD 
    9. Aldabri 106 Institute for Quality (Pty) Ltd 
    10. Amaqamu Project Management and Consulting 
    11. Amyoli Consulting 
    12. AQUARIUS SKILLS SOLUTION 
    13. ASORIP NPC 
    14. AVAX SA 481 CC. T/A Mandisa Development Services 
    15. Avenida (Pty) Ltd 
    16. AZFEMA CONSULTING AND SKILLS DEVELOPMENT CENTRE 
    17. Bavelile Consultants and Training 
    18. Bohlali Provider Support 
    19. Brainwave Projects 1997 CC 
    20. Brilliant Affairs 
    21. Bull's Business and Skills Training Institute 
    22. Business Circle Consultation 
    23. Business Intelligence Trading 48 (PTY) LTD 
    24. Business Optimization Training Institute (Pty) Ltd 
    25. Cale Developments 
    26. Camblish Training Institute (Pty) Ltd 
    27. Cedars Academy for Technical 
    28. Chartall Business College 
    29. Colleen Osorio Skills Development Consultancy cc 
    30. College of Cape Town - Athlone Campus 
    31. Compass Academy of Learning 
    32. Cradle Stars Trading Enterprise 
    33. D and D Lwazi Renaissance Research and Development Institute 
    34. D M Management and Consulting 
    35. Development Bank of Southern Africa (DBSA) 
    36. Dru-A Professional Training Consultancy 
    37. EDUTEL SKILLS DEVELOPMENT PTY LTD 
    38. Edzani Community Development and Consultancy 
    39. Emergence Learning Academy (Pty) Ltd 
    40. Empirical Training Agency (PTY) Ltd 
    41. Enjo Consultants (Pty) Ltd 
    42. Environment and Language Education Trust 
    43. Ethembeni Multi Service Enterprise (Pty) Ltd 
    44. FromMetoWe Global Institute of Leadership (Pty) Ltd 
    45. GATYANA TRAINING ACADEMY 
    46. Goldfields TVET College 
    47. Gotsec Skills Training 
    48. Hadima Training Academy 
    49. HEART Solutions 
    50. Heirs Training and Development 
    51. Hlombe and Associates 
    52. IGKM Management Services (Pty) Ltd 
    53. IMVULA SKILLS DEVELOPMENT ACADEMY 
    54. Inafrica General Trading Pty LTD 
    55. Inkwazi Learning Network 
    56. Isibani Skills Academy 
    57. Isibani Soluntu Development Trust 
    58. IYAM Investments (Pty) Ltd 
    59. Jabukile Consultancy 
    60. Josmap Training Institute 
    61. Karabo Info Centre and Trading 
    62. Kgaka Kgolo Institute (Pty) Ltd 
    63. KHULISANE ACADEMY 
    64. KITSO TRAINING AND DEVELOPMENT 
    65. Learn Ability and Training Development t/a LearnAbility 
    66. Learnership Support Systems (Pty) Ltd 
    67. Learning Performance Link 
    68. Leronsa Trading Enterprise 
    69. LETZAA Group 
    70. Londimvelo Consultants 
    71. M3i Skills Development 
    72. Mabuya Amahle Trading 
    73. MACCAUVLEI LEARNING ACADEMY (PTY) LTD 
    74. Magumzane Traiding cc 
    75. Mahayi HRD Services cc 
    76. Makaota Training Consultants 
    77. Mamuhle Academy 
    78. Management College of Southern Africa (MANCOSA) 
    79. Marematlou Training Institute 
    80. Matsila Holdings 
    81. Meals on Wheels Community Services - South Africa 
    82. Meyiswa Training Academy 
    83. MI Learning & Development Consultancy 
    84. MIET Africa 
    85. MML Consulting CC. 
    86. Mohlaje Solutions (Pty) Ltd 
    87. MORIPE BUSINESS TRAINING AND CONSULTANTS PTY LTD MORIPE BUSINESS ACADEMY 
    88. Mortarboard Training Solutions 
    89. MUHANGWENE DEVELOPMENT ENTERPRISE 
    90. Myeza Trading Enterprise 
    91. Ndivuka Skills Development 
    92. Ndzalama Training 
    93. Nelson Mandela University 
    94. Nero Training Consultants cc 
    95. Netgrow Training Solutions 
    96. Networx for Career Development 
    97. Next Step Academy (Pty) Ltd 
    98. Nkqubela Community Developers 
    99. Nomagwanishe Investments cc 
    100. Northern Cape Rural TVET College 
    101. NTI College 
    102. OMNI HR CONSULTING PTY LTD 
    103. Opehst Trading 
    104. Pachi Global Foundation 
    105. Paradise Skills Development 
    106. Peak Skills (Pty) Ltd 
    107. Pebetse Training and Consulting 
    108. Petra institute of Development (PTY) Ltd 
    109. Pioneer Business Consulting 
    110. Pitt Institute T/A Imithombo Institute 
    111. PMA Holdings (PTY ) LTD. 
    112. PND Academy of Learning cc 
    113. Primeserv Corporate Solutions 
    114. Princetop Corporative Training (Pty) Ltd 
    115. PRO-ACTIVE PUBLIC SERVICES COLLEGE/PTY/LTD 
    116. Professional Development and Training Institute (Pty) Ltd 
    117. Progressive School of Business and Engineering (Pty) 
    118. Prospen Group 
    119. PTDEV (Pty) Ltd 
    120. Pulakgadi Training Consulting CC 
    121. QPD CONSULTANTS 
    122. Regent Business School (Pty) Ltd t/a Regent Business School 
    123. Resonance Institue of Learning 
    124. Resonance Institute of Learning 
    125. Retshetse Training Project 
    126. S A Skills Solutions (Pty) Ltd 
    127. Saint Colonel Graduate Institute (PTY) Ltd 
    128. Salt Lake Residence Action Group (SARAG) 
    129. Sebenzisanane Human Capital 
    130. Silalele Consulting CC. 
    131. SIZA NESU TRAINING AND DEVELOPMENT 
    132. Sizanesu Consulting 
    133. South African ABET Development Agency SAADA 
    134. South African Corporate Training Association 
    135. South African Governance and Business College 
    136. South West Gauteng College - Molapo Campus 
    137. SPS Consulting (Pty) Ltd 
    138. T Mabuya & Associates CC 
    139. Tachfin Holdings 
    140. Talent Centre Training 
    141. Talent Emporium Academy (PTY) Ltd 
    142. Tasc Business Consulting and Training 
    143. TEAM CONSULTANTS CC 
    144. Tembe Service Providers 
    145. The Iscariota Group (Pty) Ltd 
    146. THE SKILLS COLLEGE FOR DEVELOPMENT AND TRAINING(PTY) LTD 
    147. Thinking Mind Trading 
    148. Thuto-Boswa Education and Training Solution 
    149. Tloumogale Business Development & Consulting 
    150. Train 2 Teach (PTY) Ltd 
    151. Trainers Without Borders 
    152. Training Answers 
    153. Trainyoucan (Pty) Ltd 
    154. Transafric Consulting Pty Ltd 
    155. Tri-Anagram 
    156. Tshepo Hope Consulting 
    157. Tshireletso Multi-skills and Training 
    158. Tshwane Training Institute (PTY) LTD. 
    159. Tsoelopele Leadership Consulting (Pty) Ltd 
    160. Umfolozi FET College 
    161. UNIVERSITY OF BUSINESS EXCELLENCE(PTY)LTD 
    162. University of Johannesburg 
    163. Vala Nge Bhetshu Human Capital Development (Pty) Ltd 
    164. VEB CELE & Associates (Pty) Ltd 
    165. VERYCOOLIDEAS 
    166. Vicmat Consultants 
    167. WEINVEST INVESTMENT CC 
    168. Your Human Resource Solutions (Pty) Ltd 
    169. Zerben Management Solutions 
    170. Zisukumele Training Academy (Pty) Ltd 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.