SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Promote South Africa abroad 
SAQA US ID UNIT STANDARD TITLE
114705  Promote South Africa abroad 
ORIGINATOR
SGB Diplomacy, Protocol and Foreign Affairs Assist 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 08 - Law, Military Science and Security Sovereignty of the State 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 7  Level TBA: Pre-2009 was L7  10 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 		 2007-06-26  2008-11-26  SAQA 0160/05 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2009-11-26   2012-11-26  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard is replaced by: 
US ID Unit Standard Title Pre-2009 NQF Level NQF Level Credits Replacement Status
260017  Develop and manage public diplomacy strategies  Level 7  Level TBA: Pre-2009 was L7  20   

PURPOSE OF THE UNIT STANDARD 
This unit standard has as its core purpose, qualifying learners who will be able to promote South Africa in the world through the celebration of historic highlights, cultural events and sport. The qualified learner will be able to provide information on tourist attractions, explain the cultural diversity of SA, identify sport stars and celebrities, reflect on the constitution and be informed about safety and security policies. The learner will be able initiate and plan promotions as well as selecting appropriate promotional activities.

The qualifying learner will be able to:
  • Identify promotional opportunities and activities.
  • Plan, manage and evaluate promotions
  • Promote South Africa as a tourist destination to the world.
  • Explain and present information on the cultural diversity of South Africa.
  • Profile South African Celebrities, Sport Teams and major achievements.
  • Reflect on South Africa's constitution and democracy.
  • Examine current status of South Africa's safety and security situation. 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification are assumed to have completed a Level 6 qualification or RPL equivalent. 

    UNIT STANDARD RANGE 
    N/A 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Identify promotional opportunities and activities. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Methodologies for promotions in a targeted host country are identified. 

    ASSESSMENT CRITERION 2 
    The purpose and benefits of the promotion for South Africa is determined. 

    ASSESSMENT CRITERION 3 
    A promotional schedule for the short to medium term is compiled to maximize the promotional opportunities available. 

    ASSESSMENT CRITERION 4 
    South African products/services relevant to the promotional opportunity or activities are identified. 

    ASSESSMENT CRITERION 5 
    A cost/benefit analysis is completed for the selected promotional activity to determine the financial viability. 

    SPECIFIC OUTCOME 2 
    Plan, manage and evaluate promotions. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    A budget for the promotion is drawn up based on the objectives of the promotion. 

    ASSESSMENT CRITERION 2 
    A promotional plan in compiled in line with the budget and selected activity. 

    ASSESSMENT CRITERION 3 
    Resources are identified to meet the requirements of the promotional plan. 

    ASSESSMENT CRITERION 4 
    Resources are briefed and contracted to supply the identified products/services in terms of the promotional plan. 

    ASSESSMENT CRITERION 5 
    Resources are managed to meet the required deadlines and quality requirements. 

    ASSESSMENT CRITERION 6 
    The results of the promotion are evaluated against the original objectives of the promotion and recorded for future reference purposes. 

    SPECIFIC OUTCOME 3 
    Promote South Africa as a tourist destination to the world. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Information on historical and heritage sites is researched and presented. 

    ASSESSMENT CRITERION 2 
    Knowledge of Game Reserves and wild life is demonstrated. 

    ASSESSMENT CRITERION 3 
    Tourism brochures are updated and provided as part of a portfolio. 

    ASSESSMENT CRITERION 4 
    Site visits are undertaken to gain first hand knowledge of tourist attractions. 

    SPECIFIC OUTCOME 4 
    Explain and present information on the cultural diversity of South Africa. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Information on the cultural demographics of South Africa is gathered. 

    ASSESSMENT CRITERION 2 
    Generic knowledge about SA Arts and culture is displayed. 

    ASSESSMENT CRITERION 3 
    A calender of important cultural events is compiled and celebrated when appropriate. 

    ASSESSMENT CRITERION 4 
    Information on the official languages and language policies is supplied. 

    ASSESSMENT CRITERION 5 
    Cultural events are planned and artifacts displayed when appropriate. 

    ASSESSMENT CRITERION 6 
    Knowledge of the religions practiced in South Africa is demonstrated. 

    SPECIFIC OUTCOME 5 
    Profile South African Celebrities, Sport Teams and major achievements. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Leading South African celebrities are profiled. 

    ASSESSMENT CRITERION 2 
    Knowledge of South African sport participation and achievers is displayed. 

    ASSESSMENT CRITERION 3 
    Major achievements of international importance achieved by South Africans, are highlighted. 

    ASSESSMENT CRITERION 4 
    Transformation in sport and other spheres of society is discussed. 

    SPECIFIC OUTCOME 6 
    Reflect on South Africa's constitution and democracy. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    South Africa's Bill of Rights is analysed. 

    ASSESSMENT CRITERION 2 
    South Africa's historic record of Human Rights is evaluated. 

    ASSESSMENT CRITERION 3 
    Examples of the application of democratic principles of the constitution are analysed. 

    ASSESSMENT CRITERION 4 
    The meaning of the Coat of Arms is explained. 

    SPECIFIC OUTCOME 7 
    Examine current status of South Africa's safety and security situation. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Information about possible safety measures is made available to tourists. 

    ASSESSMENT CRITERION 2 
    Information about preferred travel routes and modes of transport is updated. 

    ASSESSMENT CRITERION 3 
    Security details of SA and host country are reviewed regularly. 

    ASSESSMENT CRITERION 4 
    Crime statistics are analysed to identify crime spots and nature of crime. 

    ASSESSMENT CRITERION 5 
    Organisations that give assistance to tourists and nationals in case of emergencies, are identified and contact details listed. 

    ASSESSMENT CRITERION 6 
    Names of key persons in safety and security are listed. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA's discretion. 
    		•

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    § Different promotional methodologies
  • Promotional events and activities
  • Promotional schedules, plans and budgets
  • Cost/benefit analysis
  • Briefing and contracting outside resources for promotions
  • Evaluating promotions
  • Tourist attractions
  • The Constitution and Bill of Rights
  • Sport codes and sport stars
  • SA Arts and Culture
  • SA Celebrities
  • Games Reserves, Game and Nature Conservation
  • The Coat of Arms
  • Safety and Security in South Africa
  • The concept diplomacy
  • Cultural and Religious events in SA
  • Crime statistics
  • Visits to tourists attractions and heritage sites. 
    		•

    UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others in presenting the best interest of South Africa. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information pertaining to SA tourist attractions and heritage sites. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively in presentation of relevant information. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate an understanding of the world as a set of related systems to acquire best possible understanding of South Africa. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    UNIT STANDARD NOTES 
    This unit standard has been replaced by unit standard 260017, which is "Develop and manage public diplomacy strategies", Level 7, 20 credits.

    Assessment methods and integrated assessment

    Ensure that assessment covers the specific outcomes, the critical cross-field outcomes and the essential embedded knowledge. Assessment activities should be appropriate to the context and tools may include self-assessment, peer assessment, formative and summative assessment.

    A range of assessment methods should be used, including direct observation, product sample, simulation, questioning (verbal or written) and testimony (portfolio collection of evidence).

    Integrated assessment: It may be more effective and efficient to assess a number of unit standards together thus reducing the number of assessment "events". Ensure that the commonalities that exist between a number of unit standards are captured in a way that makes sense for assessment.

    Supplementary information

    Activity No. Hours Comments
    Lectures 20
    Experiential Learning 40
    Self-directed learning 40
    Skills coaching
    Other
    Total 100 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  48726   Advanced Diploma: Diplomacy  Level 7  NQF Level 07  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  PSETA until Last Date for Achievement 
    Elective  57827   National Diploma: Public Administration  Level 7  Level N/A: Pre-2009 was L7  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  PSETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.