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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Sell products to customers in a Wholesale and Retail outlet 
SAQA US ID UNIT STANDARD TITLE
114900  Sell products to customers in a Wholesale and Retail outlet 
ORIGINATOR
SGB Retail and Wholesale 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 11 - Services Wholesale and Retail 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 3  NQF Level 03  12 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 		 2008-01-22  2008-10-22  SAQA 0160/05 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2009-10-22   2012-10-22  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard is replaced by: 
US ID Unit Standard Title Pre-2009 NQF Level NQF Level Credits Replacement Status
258162  Sell products to customers in a wholesale and retail outlet  Level 3  NQF Level 03  12   

PURPOSE OF THE UNIT STANDARD 
This unit standard is intended for people working in a wholesale or retail outlet that sell goods or services to customers in a wholesale/retail outlet. Persons credited with this standard function under general supervision and carry out established and familiar procedures in familiar environments.

These persons are also able to approach customers in a manner that encourages their sales techniques, identify the customers needs, match outlet products to identified needs, overcome objections and close the sale and future business. 

LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
It is assumed that the learner has completed the following areas of learning before attempting this unit standard:
  • Numeracy and Literacy at NQF Level 1 
    		•

    UNIT STANDARD RANGE 
    N/A 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Establish the customer's need. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    The customer is approached in a manner that encourages continued interaction. 

    ASSESSMENT CRITERION 2 
    An atmosphere is created to make the customer feel comfortable and welcome. 

    ASSESSMENT CRITERION 3 
    Questioning techniques are used to identify the customer's needs according to organisation's selling techniques. 

    SPECIFIC OUTCOME 2 
    Offer products to customer. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Confirmation that the correct need has been identified is obtained from the customer. 

    ASSESSMENT CRITERION 2 
    Customer's needs are analysed, and matched with applicable products. 

    ASSESSMENT CRITERION 3 
    Features and benefits of products offered are explained or demonstrated according to the products characteristics. 

    ASSESSMENT CRITERION 4 
    The store's policy for selling additional products is explained as per organisational requirements. 

    ASSESSMENT CRITERION 5 
    Additional products that support the original sale are identified and offered as per the customer's need. 

    SPECIFIC OUTCOME 3 
    Overcome customer objections. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    All customer questions or comments are answered and responded to in a manner that satisfies the customer. 

    ASSESSMENT CRITERION 2 
    Techniques for overcoming customer objections are explained according to store's procedures. 

    ASSESSMENT CRITERION 3 
    Various types of customer objections are identified according to store's procedures. 

    ASSESSMENT CRITERION 4 
    Customer objections are analysed, and appropriate techniques are used to overcome the objection. 

    ASSESSMENT CRITERION 5 
    Alternative products are offered where the original product does not meet the customer's need. 

    SPECIFIC OUTCOME 4 
    Close the sale. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Closing or buying signals are identified in terms of the customer's feedback. 

    ASSESSMENT CRITERION 2 
    Appropriate techniques for closing the sale are demonstrated according to store's procedures. 

    ASSESSMENT CRITERION 3 
    The Customer is reassured of the decision taken and thanked in a way that will encourage future support. 

    ASSESSMENT CRITERION 4 
    After sale service is explained to customer where applicable according to organisation's policy and procedures. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Programmes leading to the award of credits from this unit standard will be accredited by the relevant SETA in its ETQA role. Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant SETA ETQA.

    Internal Moderations will be performed by the Accredited Providers whilst the specific ETQA will perform external moderations of assessments across the Accredited Providers according to the moderation guidelines in the relevant qualification and the agreed ETQA procedures. 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    A demonstrated understanding of the following embedded knowledge as it applies to selling products in a wholesale or retail outlet::
  • Organisational procedure for approaching cutomers
  • Questioning techniques
  • Translating featues into benefits
  • Organisational policy for selling
  • Techniques for closing a sale
  • Types of objections and how to overcome them
  • Buying signals
  • After sales service
  • Techniques for reassuring customers 
    		•

    UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Solving problems.

    Evident in the following:
  • Specific Outcome: Overcome customer objections.
  • Assessment Criteria: All assessment criteria. 
    		•

    UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organise and critically evaluate information.

    Evident in the following:
  • Specific Outcome: Establish the customer's need.
  • Assessment Criteria: All assessment criteria. 
    		•

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively.

    Evident in the following:
  • Specific Outcome: All specific outcomes.
  • Assessment Criteria: All assessment criteria. 
    		•

    UNIT STANDARD CCFO CONTRIBUTING 
    Be culturally and aesthetically sensitive.

    Evident in the following:
  • Specific Outcome: All specific outcomes.
  • Assessment Criteria: All assessment criteria. 
    		•

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    UNIT STANDARD NOTES 
    This unit standard has been replaced by unit standard 258162, which is "Sell products to customers in a wholesale and retail outlet", Level 3, 12 credits. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  62709   National Certificate: Service Station Operations  Level 2  NQF Level 02  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  W&RSETA 
    Core  48764   National Certificate: Wholesale and Retail Sales Practice  Level 3  NQF Level 03  Passed the End Date -
    Status was "Reregistered"     		 2008-10-22  Was W&RSETA until Last Date for Achievement 
    Elective  49280   National Certificate: Wholesale and Retail Distribution  Level 2  NQF Level 02  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  W&RSETA 
    Elective  58206   National Certificate: Wholesale and Retail Operations  Level 2  NQF Level 02  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  W&RSETA 
    Elective  50308   National Certificate: Bread and Flour Confectionery Baking  Level 3  NQF Level 03  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  FOODBEV 
    Elective  59386   National Certificate: Fresh Meat Processing  Level 3  NQF Level 03  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  FOODBEV 
    Elective  58308   National Certificate: Informal Small Business Practice  Level 3  NQF Level 03  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  W&RSETA 
    Elective  49792   National Certificate: Retail Perishable Food  Level 3  NQF Level 03  Passed the End Date -
    Status was "Registered"     		 2008-10-22  Was W&RSETA until Last Date for Achievement 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Gemini Training And Development Pty Ltd 
    2. HOMECHOICE 
    3. Intellect Management and Training 
    4. Intercept Consulting and Training Solutions 
    5. Visual Excellence Trading 508 (Pty) Ltd 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.