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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Market and retail craft products / range 
SAQA US ID UNIT STANDARD TITLE
115135  Market and retail craft products / range 
ORIGINATOR
SGB Art, Craft & Design 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 02 - Culture and Arts Visual Arts 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04  10 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
A learner credited with this unit standard is able to market and retail craft product and / or range.
This unit standard contributes to the competence of those who want to develop a career path in the Art, Craft and Design sector, and contributes to greater levels of production and quality in this industry.

If learners are competent in this unit standard then the general productivity, quality of craft products and marketing strategy in a craft enterprise will improve and increase.

Learners credited with this unit standard are capable of:
  • Identifying and positioning craft products / ranges.
  • Developing tools to market craft products / ranges.
  • Assessing positioning and marketing tools of craft products / ranges.
  • Selling and distributing craft products / ranges. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is recommended that the learner has completed the NQF level 2 National Certificate in Craft Production or equivalent with competencies in working in the craft business environment. 

    UNIT STANDARD RANGE 
    Range statements are included in the unit standard where relevant. 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Identify and position craft products / ranges. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Craft products were identified and positioned within appropriate market. 

    ASSESSMENT CRITERION 2 
    Appropriate marketing tools were identified for marketing of craft products. 
    ASSESSMENT CRITERION RANGE 
    Marketing tools can include visual images, verbal presentation and written information.
     

    ASSESSMENT CRITERION 3 
    Marketing tools were developed and presented. 

    ASSESSMENT CRITERION 4 
    Marketing tools were assessed and best practices were identified. 

    ASSESSMENT CRITERION 5 
    Craft product positioning was assessed and analysed for optimum sustainability. 

    ASSESSMENT CRITERION 6 
    Environmentally sustainable criteria were considered during the positioning of the craft product and developing of a marketing tool. 

    SPECIFIC OUTCOME 2 
    Develop marketing tools for craft products. 
    OUTCOME RANGE 
    Marketing tools can include visual images, verbal presentation and written information. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Craft products were identified and positioned within appropriate market. 
    ASSESSMENT CRITERION RANGE 
    Market: Wider surrounding or genre of the learner. Related to the selected craft field.
     

    ASSESSMENT CRITERION 2 
    Appropriate marketing tools were identified for marketing of craft products. 

    ASSESSMENT CRITERION 3 
    Marketing tools were developed and presented. 

    ASSESSMENT CRITERION 4 
    Marketing tools were assessed and best practices were identified. 

    ASSESSMENT CRITERION 5 
    Craft product positioning was assessed and analysed for optimum sustainability. 

    ASSESSMENT CRITERION 6 
    Environmentally sustainable criteria were considered during the positioning of the craft product and developing of a marketing tool. 
    ASSESSMENT CRITERION RANGE 
    Environment refers to national, social, political, legal and economical resources.
     

    SPECIFIC OUTCOME 3 
    Assess marketing tools and positioning of craft products. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Craft products were identified and positioned within appropriate market. 

    ASSESSMENT CRITERION 2 
    Appropriate marketing tools were identified for marketing of craft products. 

    ASSESSMENT CRITERION 3 
    Marketing tools were developed and presented. 

    ASSESSMENT CRITERION 4 
    Marketing tools were assessed and best practices were identified. 

    ASSESSMENT CRITERION 5 
    Craft product positioning was assessed and analysed for optimum sustainability. 

    ASSESSMENT CRITERION 6 
    Environmentally sustainable criteria were considered during the positioning of the craft product and developing of a marketing tool. 

    SPECIFIC OUTCOME 4 
    Sell and distribute craft product / range. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Outlets for distribution of craft product / range were identified. 
    ASSESSMENT CRITERION RANGE 
    Outlet: Any environment where trading occurs.
     

    ASSESSMENT CRITERION 2 
    Plans were developed and implemented to get products successfully to outlets. 
    ASSESSMENT CRITERION RANGE 
    Products successfully reaching outlets implies that all the necessary steps have been taken to insure that the products are appropriately priced, packaged, accounted for and transport.
     

    ASSESSMENT CRITERION 3 
    Sales are tracked and effectiveness of product positioning and marketing are assessed. 

    ASSESSMENT CRITERION 4 
    Basic business transactions in a craft enterprise were conducted and monitored. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard must be accredited as a provider with the relevant ETQA.
  • The relevant ETQA according to the moderation guidelines and the agreed ETQA procedures will oversee moderation of assessment. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    The following embedded knowledge is addressed in an integrated way in the unit standard:
    Qualifying learners understands and can explain:
  • Research, analysing and interpretation of information.
  • Marketing tools and strategies.
  • Product positioning and marketing.
  • Knowledge about craft products.
  • Basic business transactions.
  • Verbal and visual presentation techniques for marketing of craft products. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems.

    Assessment Criteria:
  • Craft product positioning were assessed and analysed for optimum sustainability.

    Specific outcome:
  • Assess marketing tools and positioning of craft products. 

  • UNIT STANDARD CCFO WORKING 
    Work effectively with others.

    Assessment Criteria:
  • Craft products were identified and positioned against market.
  • Outlets for distribution of craft product / range were identified.

    Specific outcomes:
  • Identify and positioning your craft products.
  • Sell and distribute craft product / range. 

  • UNIT STANDARD CCFO ORGANISING 
    Employ self management.

    Assessment Criteria:
  • Craft product positioning were assessed and analysed for optimum sustainability.

    Specific outcome:
  • Assess marketing tools and positioning of craft products. 

  • UNIT STANDARD CCFO COLLECTING 
    Manage information.

    Assessment Criteria:
  • Best marketing tools were identified for marketing of craft products.
  • Track sales and assess effectiveness of product positioning and marketing.

    Specific outcome:
  • Identify and positioning your craft products.
  • Sell and distribute craft product / range. 

  • UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively.

    Assessment Criteria:
  • Marketing tools were developed and presented.

    Specific outcome:
  • Develop marketing tools for craft products. 

  • UNIT STANDARD CCFO SCIENCE 
    Demonstrate scientific and technological competence.

    Assessment Criteria:
  • Marketing tools were assessed and best practices were identified.

    Specific outcome:
  • Develop marketing tools for craft products. 

  • UNIT STANDARD CCFO DEMONSTRATING 
    Understand contextual world systems.

    Assessment Criteria:
  • Craft products were identified and positioned against market.
  • Environmentally sustainable criteria were considered during the positioning of the craft product and developing of a marketing tool.

    Specific outcomes:
  • Identify and positioning your craft products.
  • Assess marketing tools and positioning of craft products. 

  • UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  48809   Further Education and Training Certificate: Craft Enterprise  Level 4  NQF Level 04  Reregistered  2023-06-30  CATHSSETA 
    Elective  57428   Further Education and Training Certificate: Youth Development  Level 4  NQF Level 04  Reregistered  2023-06-30  ETDP SETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.