SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Apply basic business marketing practices 
SAQA US ID UNIT STANDARD TITLE
116368  Apply basic business marketing practices 
ORIGINATOR
SGB Entrepreneurship & Small Business Development 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Generic Management 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 6  Level TBA: Pre-2009 was L6 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
The person credited with this Unit Standard is able to identify marketing opportunities and implement and evaluate a marketing strategy.

The qualifying learner is capable of:
  • Identifying and defining what marketing is.
  • Retaining the competitive environment of products or services.
  • Evaluating and co-ordinating brand, product and service promotion opportunities.
  • Evaluating the brand, product or service promotions. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    It is assumed that learners accessing this qualification are competent in:
  • Computer Literacy at NQF Level 3
  • Mathematical Literacy at NQF Level 4
  • Accountancy at NQF level 4
  • Communications at NQF level 4 

  • UNIT STANDARD RANGE 
    Promotion tools include media advertising, leaflets, and in-store promotions. 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Identify and define what marketing is. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The concept Marketing is explained verbally. 

    ASSESSMENT CRITERION 2 
    All elements of marketing are identified with examples of each. 

    ASSESSMENT CRITERION 3 
    Marketing is put into context with other functions. 

    ASSESSMENT CRITERION 4 
    Marketing principles are verbally defined. 

    ASSESSMENT CRITERION 5 
    The components of a marketing plan are defined and their role explained. 

    SPECIFIC OUTCOME 2 
    Retain the competitive environment of products or services. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Competitor information, products and services are identified and reviewed on a regular basis. 

    ASSESSMENT CRITERION 2 
    Marketing industry advances and technology is reviewed at regular intervals to maintain the competitive advantage. 

    ASSESSMENT CRITERION 3 
    Opportunities for the acquisition of competitive information, products or services are identified and obtained that optimizes maximum commercial advantage. 

    SPECIFIC OUTCOME 3 
    Evaluate and co-ordinate brand, product and service promotion opportunities. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The potential benefits to the client of specific promotional proposals are estimated to aid planning. 

    ASSESSMENT CRITERION 2 
    The nature and level of resources and expertise required to implement a promotional opportunity are assessed to determine organizational readiness. 

    ASSESSMENT CRITERION 3 
    Sales promotional budgets are adhered to in accordance with the overall budget for the promotional activities. 

    ASSESSMENT CRITERION 4 
    Promotional tools are evaluated and selected to ensure that they are relevant to the type of promotion taking place. 

    ASSESSMENT CRITERION 5 
    Brand, product or service promotional programs are developed and conditions are set for participation in accordance with the promotional objectives. 

    ASSESSMENT CRITERION 6 
    The promotional program is communicated to all relevant stakeholders within the given time frame. 

    ASSESSMENT CRITERION 7 
    Promotional programme procedures provide for adequate lead-time to prepare for components of the promotion before its launch. 

    ASSESSMENT CRITERION 8 
    The implementation and integration of the promotions are monitored using pre-agreed processed. 

    SPECIFIC OUTCOME 4 
    Evaluate the brand, product or service promotions. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Pre-testing of promotional tools is implemented, where feasible. 

    ASSESSMENT CRITERION 2 
    Promotion results are analysed and used to evaluate the promotion factors in terms of original objectives. 

    ASSESSMENT CRITERION 3 
    The promotional outcomes are assessed against established objectives so as to assist in the development of future promotional strategies and activities. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Accreditation for this Unit Standard shall be obtained from the relevant Education and Training Quality Assurance Body, through summative and formative assessment by a registered assessor.
  • Assessors must be registered as an Assessor with the relevant ETQA, or with an ETQA that has a Memorandum of Agreement with the relevant ETQA.
  • Moderators must be registered as assessors with the relevant ETQA, or with an ETQA that has a Memorandum of Agreement with the relevant ETQA.
  • Training providers must be accredited by the relevant ETQA or with an ETQA that has a Memorandum of Agreement with the relevant ETQA.

    Moderation should include both internal and external moderation where applicable. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Customer needs analyses.
  • Supply and demand.
  • Negotiation skills.
  • Marketing and the principles applied in marketing.
  • Advertising methods and techniques. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identifying & solving problems in which responses display that responsible decisions using critical and creative thinking have been made. 

    UNIT STANDARD CCFO WORKING 
    Working effectively with others as a member of a team, group, organisation. 

    UNIT STANDARD CCFO ORGANISING 
    Organising and managing oneself and one's activities responsibly and effectively. 

    UNIT STANDARD CCFO COLLECTING 
    Collecting, analysing, organising and critically evaluating information. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicating effectively using visual, mathematical and/or language skills in the modes of oral and/or written persuasion. 

    UNIT STANDARD CCFO SCIENCE 
    Using science and technology effectively. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrating an understanding of the world as a set of related systems by recognising that problem-solving contexts do not exist in isolation. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  50017   National Diploma: Club Professional Golfing  Level 5  Level TBA: Pre-2009 was L5  Passed the End Date -
    Status was "Registered" 
    2008-11-30  Was CATHSSETA until Last Date for Achievement 
    Core  48967   National Certificate: Business Advising Operations  Level 6  Level TBA: Pre-2009 was L6  Reregistered  2023-06-30  SERVICES 
    Elective  58246   Bachelor of Human Settlements Development  Level 6  Level TBA: Pre-2009 was L6  Passed the End Date -
    Status was "Reregistered" 
    2018-06-30   


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.