SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Match new venture opportunity to market needs 
SAQA US ID UNIT STANDARD TITLE
119669  Match new venture opportunity to market needs 
ORIGINATOR
SGB Generic Management 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Generic Management 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular-Fundamental  Level 2  NQF Level 02 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
Learners working towards this standard will be learning towards the full qualification, or will be working within a SMME (Small, Medium, Micro Enterprise) environment, specialising in New Venture Ownership and Management, where the acquisition of competence against this standard will add value to one's job. This standard will also add value to entrepreneurs who are seeking to develop their entrepreneurial skills so that they can become more marketable for bigger contracts, including commercial and public sector contracts, for example the Department of Public Works programmes.

The qualifying learner is capable of:
  • Identifying and describing what marketing is in relation to new venture opportunities.
  • Conducting market research.
  • Identifying market segments in relation to own venture opportunity.
  • Incorporating market research into a marketing plan.
  • Exploring product/service life cycle. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    All learners accessing this qualification must be in possession of a GETC or equivalent qualification. The learner must be competent in communication literacy at NQF level 1. 

    UNIT STANDARD RANGE 
    N/A 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Identify and describe what marketing is in relation to new venture opportunities. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The concept of a market is described, including the four P's of marketing. 
    ASSESSMENT CRITERION RANGE 
    The four P's of marketing include Price, Promotion, Place and Product.
     

    ASSESSMENT CRITERION 2 
    A market is described in relation to supply, demand and pricing, utilising examples. 

    ASSESSMENT CRITERION 3 
    The importance of the value addition of a proposed business in relation is explained in relation to the market. 

    ASSESSMENT CRITERION 4 
    Factors that influence markets are explained in the context of proposed business venture. 
    ASSESSMENT CRITERION RANGE 
    Factors that influence markets include but are not limited to the South African economy, trends and developments within the particular new venture industrial context, competition, location, timing.
     

    ASSESSMENT CRITERION 5 
    Differentiations between product and service marketing are identified and explained with examples. 
    ASSESSMENT CRITERION RANGE 
    Market segmentation includes but is not limited to specific projects, geographical location, income brackets, age, gender, ethnic, community.
     

    ASSESSMENT CRITERION 6 
    The concept of market segmentation is explained with examples. 

    ASSESSMENT CRITERION 7 
    The concept of competition is explained in relation to the marketing function. 

    SPECIFIC OUTCOME 2 
    Conduct market research. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The importance of market research is explained in relation to proposed new venture. 

    ASSESSMENT CRITERION 2 
    Market research techniques are identified and explained in context of proposed new venture. 
    ASSESSMENT CRITERION RANGE 
    Market research techniques include but are not limited to formal and informal research including basic questionnaires, community research, intelligence gathering exercises.
     

    ASSESSMENT CRITERION 3 
    Market research tools are identified and utilised to determine viability of new venture. 

    ASSESSMENT CRITERION 4 
    Market research is conducted and factual information is gathered and interpreted in relation to own business. 

    ASSESSMENT CRITERION 5 
    Viability of new venture is determined according to market research findings. 

    SPECIFIC OUTCOME 3 
    Identify market segments in relation to own new venture opportunity. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Own product/service requirements are analysed in relation to the identified target market. 

    ASSESSMENT CRITERION 2 
    Customers are segmented according to business goals. 

    ASSESSMENT CRITERION 3 
    The competition to new venture opportunity is identified and analysed to determine the threats they may present. 

    ASSESSMENT CRITERION 4 
    The changes that may be required to increase competitiveness of new venture are identified and explained in accordance with competitor analysis and market research. 

    SPECIFIC OUTCOME 4 
    Incorporate market research into a marketing plan. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The elements of a marketing plan are outlined and described according to own business context. 

    ASSESSMENT CRITERION 2 
    New venture opportunity is analysed and marketing plan compiled in accordance with the Four P's of marketing. 

    ASSESSMENT CRITERION 3 
    Measurement tools to evaluate success of marketing plan are identified and included in plan. 

    ASSESSMENT CRITERION 4 
    Action goals are outlined and implemented, with timeframes. 

    ASSESSMENT CRITERION 5 
    Reasons and methods for evaluating and modifying marketing plan are explained and implemented in the context of market research results. 

    ASSESSMENT CRITERION 6 
    Marketing plan is integrated into business. 

    SPECIFIC OUTCOME 5 
    Explore product/service life cycle. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The concept of a product/service life cycle is explained with examples. 

    ASSESSMENT CRITERION 2 
    Growth opportunities for new venture are identified and explained with typical examples of how this can be achieved. 

    ASSESSMENT CRITERION 3 
    Trends and developments in relation to product/service are monitored and product/service life cycle is determined accordingly. 

    ASSESSMENT CRITERION 4 
    Plans are made to ensure that business venture is aligned to product/service life cycle. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • Any individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    The learner must demonstrate an understanding of:
  • The principles and skills of marketing.
  • The product/service life cycle.
  • Basic principles and techniques for conducting market research.
  • The four P's of marketing as they relate to new ventures.
  • The basic principles for compiling a marketing plan and how this forms part of an overall business plan. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems using critical and creative thinking processes to conduct market research, compile marketing plan and explore the product/service life cycle of a potential new venture. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a team, group, organisation or community to identify and compile a marketing plan based on community/industrial needs. 

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself and one's activities responsibly and effectively in order to gather data, compile and develop a marketing plan. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organise and crtically evaluate marketing information in order to put a sound marketing plan together. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively using visual, mathematical and/or language in the modes of oral and/or written persuasion to compile marketing plan. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology effectively and critically, showing responsibility to the environment and health of others in ensuring all marketing and product/service life cycle data is effectively incorporated into marketing plan. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate an understanding of the world as a set of interrelated systems by recognising that marketing problem-solving contexts do not exist in isolation. 

    UNIT STANDARD CCFO CONTRIBUTING 
    Participating as responsible citizens in the life of local, national and global communities by analysing all aspects of market segments in relation to own new venture opportunity. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    Articulation possibilities:

    This unit standard will enable a learner to articulate to other qualifications in the generic management field, marketing field and financial services field. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  49648   National Certificate: New Venture Creation (SMME)  Level 2  NQF Level 02  Reregistered  2023-06-30  SERVICES 
    Core  64909   National Certificate: Small Scale Mining  Level 2  NQF Level 02  Reregistered  2023-06-30  MQA 
    Elective  50584   General Education and Training Certificate: Clothing Manufacturing Processes  Level 1  NQF Level 01  Reregistered  2023-06-30  FPMSETA 
    Elective  58144   National Certificate: Music Industry Practice  Level 2  NQF Level 02  Reregistered  2023-06-30  CATHSSETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. 1 Classie Africa 
    2. A Z Community Services 
    3. Advanced Assessments and Train 
    4. African Apex Apparel (Pty) Ltd 
    5. AL Development Services cc 
    6. Aranda Textile Mills Pty Ltd 
    7. Arden School of Management (Pty) Ltd 
    8. Assured Vocational Skills Institute (Pty) Ltd 
    9. Avad Projects (Pty) Ltd 
    10. Ayasaphe Trading cc 
    11. Bakgoni Empowerment Centre (Pty) Ltd 
    12. Better beginning trading and projects pty ltd 
    13. Big Tree Group (Pty) Ltd 
    14. Bokamoso Competence (Pty) Ltd 
    15. Bonenhle Investments 
    16. Bosasa Youth Development Centres (Pty) Ltd 
    17. Bright Idea Projects 447 t/a Mind -the- Gap 
    18. Btech 
    19. Bullet Proofing Technology Pty Ltd 
    20. Camblish Training Institute (Pty) Ltd 
    21. CANDYS UNLIMITED COLLECTION Pty Ltd 
    22. Cape Business & Engineering College (Pty) Ltd 
    23. Cape Town Workbased Learning Academy 
    24. Capricorn TVET College 
    25. Changing Women 
    26. Chippa Training Academy (Pty) Ltd 
    27. Circleway College 
    28. CKWEI Clothing (Pty) Ltd 
    29. Cre8tion Projects 6 PTY LTD 
    30. Cumlaude Institute (PTY) Ltd 
    31. Dinaka Business Management & Consulting 
    32. Dlabane Investment Holdings (Pty) Ltd 
    33. Dlamini The Siba PTY LTD 
    34. Do It Again Academy (Pty) Ltd 
    35. Dr M Investments 
    36. Duzi-Corp 56 
    37. Eastcape Midlands Public FET College - Uitenhage (High Street)Campus 
    38. Ekurhuleni Artisans & Skills Training Centre (Pty) Ltd 
    39. Elimofo Trading& Projects 
    40. Esayidi FET College - Central Office 
    41. Faithworks Development Consultants (Pty) Ltd 
    42. Fezile Fashion Skills Academy (Pty) Ltd 
    43. Flavious Mareka TVET College 
    44. Forge Development and Training Systems 
    45. Fundakahle Multi-Purpose Co-operative Limited 
    46. Furniture World Training Centre 
    47. Future Discovery Training Academy CC 
    48. Future Dynamics Learning 
    49. Gauteng City College 
    50. Gia Development Trades 
    51. Glicam Trading Enterprise 
    52. Grandstar Projects 
    53. Green Earth Training & Development (Pty) Ltd 
    54. Green Enviro & Projects (Pty)Ltd 
    55. Greenrim Training 
    56. HHO Enterprise 
    57. HLUVUKA TRAINING AND CONSULTING 
    58. Honey Cube Projects & Services (Pty) Ltd 
    59. Hoseah Training and Manufacturing NPC 
    60. I Care Resource Centre 
    61. Ikamvelihle Youth Development (Pty) Ltd 
    62. Imbewu Development Institute (Pty) Ltd 
    63. Impela Trading cc 
    64. In Time Industrial (Pty) Ltd 
    65. INTERMASIKO CC 
    66. Intuthuko Yesizwe Community Organisation 
    67. Inyathi Visions 
    68. ISAPHENDULWA27 
    69. Ithemba Lomphakathi Community Organisation 
    70. Izintombizekhethelo (Pty) Ltd 
    71. Jeppe College of Commerce and Computer Studies 
    72. Jumpstart Training Institute (Pty) Ltd 
    73. kagisho Business Concepts (Pty) Ltd 
    74. Kelmik Training Centre (Pty) Ltd 
    75. Kingdom Varsity College (Pty) Ltd 
    76. Knoop Academy NPC 
    77. Kotton Wear (Pty) Ltd 
    78. Kusabelele Investments 
    79. KWEM Management Solutions 
    80. La Gratitude Academy 
    81. Lembede Investment Holdings (Pty) Ltd 
    82. Letaba TVET College 
    83. LFS DESIGNS 
    84. LLSM (Pty) Ltd 
    85. Longata Consultant 
    86. Lucky Neo (Pty) Ltd 
    87. Lwaziphezinhle (Pty) Ltd 
    88. Maboko Skill Development & Projects 
    89. Maluti TVET College 
    90. Matatiele Fashion Design Academy (Pty) Ltd 
    91. Meals on Wheels Community Services - South Africa 
    92. Media Works 
    93. Mgadaveni Training Projects (Pty) Ltd 
    94. MICROMATICA 384 (PTY) LTD 
    95. Mlasimbi Catering Primary Co-operative Limited 
    96. MMBG Trading & Consulting 
    97. Mnambithi TVET College 
    98. Modiehi Consulting & Projects (Pty) Ltd 
    99. Mphahle Consultancy (Pty) Ltd 
    100. Mugazi Consultancy cc 
    101. Mukwevho Training and Development 
    102. NDIMASE TRADING 
    103. NELLY-SGUEEJE TRADING 
    104. New Business Initiative Management Consultancy 
    105. Ngaphakathi Investments 
    106. Ngcebo Consulting (Pty) Ltd 
    107. Nhlanzi Investments (Pty) Ltd 
    108. Nolwazi Dev Centre (Pty) Ltd 
    109. Nomzumbe Trading & Projects (Pty) Ltd 
    110. Nosino Projects (Pty) Ltd 
    111. Nteko Investments 
    112. Ntuthuko Projects & Services 
    113. Nurture-Nature Resources (Pty) Ltd 
    114. Nurtured Minds Trading (Pty) Ltd 
    115. Optimi Workplace 
    116. Optimum Capacity (Pty) Ltd 
    117. OTP 
    118. Oyama Kulwazi Training & Consulting (Pty) Ltd 
    119. Pectosource (Pty) Ltd 
    120. Penny Lane Fashion School (Pty) Ltd 
    121. Positive Thinking Consultants CC 
    122. Practice Makes Perfect Training Centre 
    123. Premier Agric (Pty) Ltd 
    124. Prempie Business Solutions (Pty) Ltd 
    125. Prispiri (Pty) Ltd 
    126. Professional Training Institute (Pty) Ltd 
    127. Qualfurn Training & Projects 
    128. Rally Business Consulting PTY LTD 
    129. Re Tshepeng Holdings 
    130. Redefined Skills Training & Development (Pty) Ltd 
    131. RUBICON COMMUNICATIONS 
    132. Seacrest Investments 156 (Pty) Ltd 
    133. Sedibeng TVET College 
    134. Sekhukhune FET College - Central Office 
    135. Sew Africa Training Centre 
    136. Sibonguthando Projects And Services Cc 
    137. Signa Academy 
    138. Silalele Consultants (Pty) Ltd 
    139. Silungokuhle (Pty) Ltd 
    140. Sinovuyolethu Trading (Pty) Ltd 
    141. Skill Tech Solutions 
    142. Souls 4 Life Trading (Pty) Ltd 
    143. T Mdlatu Trading Enterprise cc 
    144. Talent for Sewing 
    145. Tebkhan Investments (Pty) Ltd 
    146. ThabileTrade 1054 cc 
    147. The Brokers Learning Centre 
    148. The Finishing College (Pty) Ltd 
    149. The Institute of Fashion and Garment Technology (Pty) Ltd 
    150. The Skills College for Development and Training 
    151. The Skills Development Corporation Private 
    152. Thitha Training and Development Services 
    153. Thuto Skills Development 
    154. Tlhole Foundation (PTY) LTD 
    155. Trade Call Investments Apparel (Pty) LTD 
    156. Trade Call Investments Apparel (Pty) Ltd (Mobeni) 
    157. Training Force (Pty) Ltd (Durban) (TP) 
    158. True Ruby Trading 1021 cc 
    159. Try Easy Electrical Solutions 
    160. Tshwane North College 
    161. U AND G TRAINING (PTY) LTD 
    162. Ubucubu Home Industries 
    163. Ubuhle Bengcebo 
    164. Udumo Services & Projects 
    165. Umfolozi TVET College (Richards Bay) 
    166. Umlozi Skills Centre (Pty) Ltd 
    167. Umnotho We Afrika Foundation NPC 
    168. Umunotho Wealth Management Pty Ltd 
    169. Uyabusisa Arts and Development Pty Ltd 
    170. Valotech 274 (Pty) Ltd 
    171. Value at Hand (Pty) Ltd 
    172. VEB CELE & Associates (Pty) Ltd 
    173. Vhembe TVET College 
    174. Vijay Bhagwan Consultancy and Solutions cc 
    175. VINE APPAREL (PTY)LTD 
    176. VPK BUSINESS VENTURE C C 
    177. Vuliqgondo Research & Manufacturing Centre 
    178. Wattville Community Learning College 
    179. Wilratty Consultants (Pty) Ltd 
    180. Womens Leadership & Empowerment Initiative 
    181. World Pace Development & Training Institute (Pty) Ltd 
    182. Yahweh Shammah Socio-Economic Development 
    183. Yenza Umehluko/ Make a Difference 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.