![]() |
All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source. |
SOUTH AFRICAN QUALIFICATIONS AUTHORITY |
REGISTERED UNIT STANDARD: |
Match new venture opportunity to market needs |
SAQA US ID | UNIT STANDARD TITLE | |||
119669 | Match new venture opportunity to market needs | |||
ORIGINATOR | ||||
SGB Generic Management | ||||
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY | ||||
- | ||||
FIELD | SUBFIELD | |||
Field 03 - Business, Commerce and Management Studies | Generic Management | |||
ABET BAND | UNIT STANDARD TYPE | PRE-2009 NQF LEVEL | NQF LEVEL | CREDITS |
Undefined | Regular-Fundamental | Level 2 | NQF Level 02 | 6 |
REGISTRATION STATUS | REGISTRATION START DATE | REGISTRATION END DATE | SAQA DECISION NUMBER | |
Reregistered | 2018-07-01 | 2023-06-30 | SAQA 06120/18 | |
LAST DATE FOR ENROLMENT | LAST DATE FOR ACHIEVEMENT | |||
2024-06-30 | 2027-06-30 |
In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise. |
This unit standard does not replace any other unit standard and is not replaced by any other unit standard. |
PURPOSE OF THE UNIT STANDARD |
Learners working towards this standard will be learning towards the full qualification, or will be working within a SMME (Small, Medium, Micro Enterprise) environment, specialising in New Venture Ownership and Management, where the acquisition of competence against this standard will add value to one's job. This standard will also add value to entrepreneurs who are seeking to develop their entrepreneurial skills so that they can become more marketable for bigger contracts, including commercial and public sector contracts, for example the Department of Public Works programmes.
The qualifying learner is capable of: |
LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING |
All learners accessing this qualification must be in possession of a GETC or equivalent qualification. The learner must be competent in communication literacy at NQF level 1. |
UNIT STANDARD RANGE |
N/A |
Specific Outcomes and Assessment Criteria: |
SPECIFIC OUTCOME 1 |
Identify and describe what marketing is in relation to new venture opportunities. |
ASSESSMENT CRITERIA |
ASSESSMENT CRITERION 1 |
The concept of a market is described, including the four P's of marketing. |
ASSESSMENT CRITERION RANGE |
The four P's of marketing include Price, Promotion, Place and Product. |
ASSESSMENT CRITERION 2 |
A market is described in relation to supply, demand and pricing, utilising examples. |
ASSESSMENT CRITERION 3 |
The importance of the value addition of a proposed business in relation is explained in relation to the market. |
ASSESSMENT CRITERION 4 |
Factors that influence markets are explained in the context of proposed business venture. |
ASSESSMENT CRITERION RANGE |
Factors that influence markets include but are not limited to the South African economy, trends and developments within the particular new venture industrial context, competition, location, timing. |
ASSESSMENT CRITERION 5 |
Differentiations between product and service marketing are identified and explained with examples. |
ASSESSMENT CRITERION RANGE |
Market segmentation includes but is not limited to specific projects, geographical location, income brackets, age, gender, ethnic, community. |
ASSESSMENT CRITERION 6 |
The concept of market segmentation is explained with examples. |
ASSESSMENT CRITERION 7 |
The concept of competition is explained in relation to the marketing function. |
SPECIFIC OUTCOME 2 |
Conduct market research. |
ASSESSMENT CRITERIA |
ASSESSMENT CRITERION 1 |
The importance of market research is explained in relation to proposed new venture. |
ASSESSMENT CRITERION 2 |
Market research techniques are identified and explained in context of proposed new venture. |
ASSESSMENT CRITERION RANGE |
Market research techniques include but are not limited to formal and informal research including basic questionnaires, community research, intelligence gathering exercises. |
ASSESSMENT CRITERION 3 |
Market research tools are identified and utilised to determine viability of new venture. |
ASSESSMENT CRITERION 4 |
Market research is conducted and factual information is gathered and interpreted in relation to own business. |
ASSESSMENT CRITERION 5 |
Viability of new venture is determined according to market research findings. |
SPECIFIC OUTCOME 3 |
Identify market segments in relation to own new venture opportunity. |
ASSESSMENT CRITERIA |
ASSESSMENT CRITERION 1 |
Own product/service requirements are analysed in relation to the identified target market. |
ASSESSMENT CRITERION 2 |
Customers are segmented according to business goals. |
ASSESSMENT CRITERION 3 |
The competition to new venture opportunity is identified and analysed to determine the threats they may present. |
ASSESSMENT CRITERION 4 |
The changes that may be required to increase competitiveness of new venture are identified and explained in accordance with competitor analysis and market research. |
SPECIFIC OUTCOME 4 |
Incorporate market research into a marketing plan. |
ASSESSMENT CRITERIA |
ASSESSMENT CRITERION 1 |
The elements of a marketing plan are outlined and described according to own business context. |
ASSESSMENT CRITERION 2 |
New venture opportunity is analysed and marketing plan compiled in accordance with the Four P's of marketing. |
ASSESSMENT CRITERION 3 |
Measurement tools to evaluate success of marketing plan are identified and included in plan. |
ASSESSMENT CRITERION 4 |
Action goals are outlined and implemented, with timeframes. |
ASSESSMENT CRITERION 5 |
Reasons and methods for evaluating and modifying marketing plan are explained and implemented in the context of market research results. |
ASSESSMENT CRITERION 6 |
Marketing plan is integrated into business. |
SPECIFIC OUTCOME 5 |
Explore product/service life cycle. |
ASSESSMENT CRITERIA |
ASSESSMENT CRITERION 1 |
The concept of a product/service life cycle is explained with examples. |
ASSESSMENT CRITERION 2 |
Growth opportunities for new venture are identified and explained with typical examples of how this can be achieved. |
ASSESSMENT CRITERION 3 |
Trends and developments in relation to product/service are monitored and product/service life cycle is determined accordingly. |
ASSESSMENT CRITERION 4 |
Plans are made to ensure that business venture is aligned to product/service life cycle. |
UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS |
UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE |
The learner must demonstrate an understanding of:
|
UNIT STANDARD DEVELOPMENTAL OUTCOME |
N/A |
UNIT STANDARD LINKAGES |
N/A |
Critical Cross-field Outcomes (CCFO): |
UNIT STANDARD CCFO IDENTIFYING |
Identify and solve problems using critical and creative thinking processes to conduct market research, compile marketing plan and explore the product/service life cycle of a potential new venture. |
UNIT STANDARD CCFO WORKING |
Work effectively with others as a member of a team, group, organisation or community to identify and compile a marketing plan based on community/industrial needs. |
UNIT STANDARD CCFO ORGANISING |
Organise and manage oneself and one's activities responsibly and effectively in order to gather data, compile and develop a marketing plan. |
UNIT STANDARD CCFO COLLECTING |
Collect, analyse, organise and crtically evaluate marketing information in order to put a sound marketing plan together. |
UNIT STANDARD CCFO COMMUNICATING |
Communicate effectively using visual, mathematical and/or language in the modes of oral and/or written persuasion to compile marketing plan. |
UNIT STANDARD CCFO SCIENCE |
Use science and technology effectively and critically, showing responsibility to the environment and health of others in ensuring all marketing and product/service life cycle data is effectively incorporated into marketing plan. |
UNIT STANDARD CCFO DEMONSTRATING |
Demonstrate an understanding of the world as a set of interrelated systems by recognising that marketing problem-solving contexts do not exist in isolation. |
UNIT STANDARD CCFO CONTRIBUTING |
Participating as responsible citizens in the life of local, national and global communities by analysing all aspects of market segments in relation to own new venture opportunity. |
UNIT STANDARD ASSESSOR CRITERIA |
N/A |
REREGISTRATION HISTORY |
As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. |
UNIT STANDARD NOTES |
Articulation possibilities:
This unit standard will enable a learner to articulate to other qualifications in the generic management field, marketing field and financial services field. |
QUALIFICATIONS UTILISING THIS UNIT STANDARD: |
ID | QUALIFICATION TITLE | PRE-2009 NQF LEVEL | NQF LEVEL | STATUS | END DATE | PRIMARY OR DELEGATED QA FUNCTIONARY | |
Core | 49648 | National Certificate: New Venture Creation (SMME) | Level 2 | NQF Level 02 | Reregistered | 2023-06-30 | SERVICES |
Core | 64909 | National Certificate: Small Scale Mining | Level 2 | NQF Level 02 | Reregistered | 2023-06-30 | MQA |
Elective | 50584 | General Education and Training Certificate: Clothing Manufacturing Processes | Level 1 | NQF Level 01 | Reregistered | 2023-06-30 | FPMSETA |
Elective | 58144 | National Certificate: Music Industry Practice | Level 2 | NQF Level 02 | Reregistered | 2023-06-30 | CATHSSETA |
PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: |
This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here. |
1. | 1 Classie Africa |
2. | A Z Community Services |
3. | Advanced Assessments and Train |
4. | African Apex Apparel (Pty) Ltd |
5. | AL Development Services cc |
6. | Aranda Textile Mills Pty Ltd |
7. | Arden School of Management (Pty) Ltd |
8. | Assured Vocational Skills Institute (Pty) Ltd |
9. | Avad Projects (Pty) Ltd |
10. | Ayasaphe Trading cc |
11. | Bakgoni Empowerment Centre (Pty) Ltd |
12. | Better beginning trading and projects pty ltd |
13. | Big Tree Group (Pty) Ltd |
14. | Bokamoso Competence (Pty) Ltd |
15. | Bonenhle Investments |
16. | Bosasa Youth Development Centres (Pty) Ltd |
17. | Bright Idea Projects 447 t/a Mind -the- Gap |
18. | Btech |
19. | Bullet Proofing Technology Pty Ltd |
20. | Camblish Training Institute (Pty) Ltd |
21. | CANDYS UNLIMITED COLLECTION Pty Ltd |
22. | Cape Business & Engineering College (Pty) Ltd |
23. | Cape Town Workbased Learning Academy |
24. | Capricorn TVET College |
25. | Changing Women |
26. | Chippa Training Academy (Pty) Ltd |
27. | Circleway College |
28. | CKWEI Clothing (Pty) Ltd |
29. | Cre8tion Projects 6 PTY LTD |
30. | Cumlaude Institute (PTY) Ltd |
31. | Dinaka Business Management & Consulting |
32. | Dlabane Investment Holdings (Pty) Ltd |
33. | Dlamini The Siba PTY LTD |
34. | Do It Again Academy (Pty) Ltd |
35. | Dr M Investments |
36. | Duzi-Corp 56 |
37. | Eastcape Midlands Public FET College - Uitenhage (High Street)Campus |
38. | Ekurhuleni Artisans & Skills Training Centre (Pty) Ltd |
39. | Elimofo Trading& Projects |
40. | Esayidi FET College - Central Office |
41. | Faithworks Development Consultants (Pty) Ltd |
42. | Fezile Fashion Skills Academy (Pty) Ltd |
43. | Flavious Mareka TVET College |
44. | Forge Development and Training Systems |
45. | Fundakahle Multi-Purpose Co-operative Limited |
46. | Furniture World Training Centre |
47. | Future Discovery Training Academy CC |
48. | Future Dynamics Learning |
49. | Gauteng City College |
50. | Gia Development Trades |
51. | Glicam Trading Enterprise |
52. | Grandstar Projects |
53. | Green Earth Training & Development (Pty) Ltd |
54. | Green Enviro & Projects (Pty)Ltd |
55. | Greenrim Training |
56. | HHO Enterprise |
57. | HLUVUKA TRAINING AND CONSULTING |
58. | Honey Cube Projects & Services (Pty) Ltd |
59. | Hoseah Training and Manufacturing NPC |
60. | I Care Resource Centre |
61. | Ikamvelihle Youth Development (Pty) Ltd |
62. | Imbewu Development Institute (Pty) Ltd |
63. | Impela Trading cc |
64. | In Time Industrial (Pty) Ltd |
65. | INTERMASIKO CC |
66. | Intuthuko Yesizwe Community Organisation |
67. | Inyathi Visions |
68. | ISAPHENDULWA27 |
69. | Ithemba Lomphakathi Community Organisation |
70. | Izintombizekhethelo (Pty) Ltd |
71. | Jeppe College of Commerce and Computer Studies |
72. | Jumpstart Training Institute (Pty) Ltd |
73. | kagisho Business Concepts (Pty) Ltd |
74. | Kelmik Training Centre (Pty) Ltd |
75. | Kingdom Varsity College (Pty) Ltd |
76. | Knoop Academy NPC |
77. | Kotton Wear (Pty) Ltd |
78. | Kusabelele Investments |
79. | KWEM Management Solutions |
80. | La Gratitude Academy |
81. | Lembede Investment Holdings (Pty) Ltd |
82. | Letaba TVET College |
83. | LFS DESIGNS |
84. | LLSM (Pty) Ltd |
85. | Longata Consultant |
86. | Lucky Neo (Pty) Ltd |
87. | Lwaziphezinhle (Pty) Ltd |
88. | Maboko Skill Development & Projects |
89. | Maluti TVET College |
90. | Matatiele Fashion Design Academy (Pty) Ltd |
91. | Meals on Wheels Community Services - South Africa |
92. | Media Works |
93. | Mgadaveni Training Projects (Pty) Ltd |
94. | MICROMATICA 384 (PTY) LTD |
95. | Mlasimbi Catering Primary Co-operative Limited |
96. | MMBG Trading & Consulting |
97. | Mnambithi TVET College |
98. | Modiehi Consulting & Projects (Pty) Ltd |
99. | Mphahle Consultancy (Pty) Ltd |
100. | Mugazi Consultancy cc |
101. | Mukwevho Training and Development |
102. | NDIMASE TRADING |
103. | NELLY-SGUEEJE TRADING |
104. | New Business Initiative Management Consultancy |
105. | Ngaphakathi Investments |
106. | Ngcebo Consulting (Pty) Ltd |
107. | Nhlanzi Investments (Pty) Ltd |
108. | Nolwazi Dev Centre (Pty) Ltd |
109. | Nomzumbe Trading & Projects (Pty) Ltd |
110. | Nosino Projects (Pty) Ltd |
111. | Nteko Investments |
112. | Ntuthuko Projects & Services |
113. | Nurture-Nature Resources (Pty) Ltd |
114. | Nurtured Minds Trading (Pty) Ltd |
115. | Optimi Workplace |
116. | Optimum Capacity (Pty) Ltd |
117. | OTP |
118. | Oyama Kulwazi Training & Consulting (Pty) Ltd |
119. | Pectosource (Pty) Ltd |
120. | Penny Lane Fashion School (Pty) Ltd |
121. | Positive Thinking Consultants CC |
122. | Practice Makes Perfect Training Centre |
123. | Premier Agric (Pty) Ltd |
124. | Prempie Business Solutions (Pty) Ltd |
125. | Prispiri (Pty) Ltd |
126. | Professional Training Institute (Pty) Ltd |
127. | Qualfurn Training & Projects |
128. | Rally Business Consulting PTY LTD |
129. | Re Tshepeng Holdings |
130. | Redefined Skills Training & Development (Pty) Ltd |
131. | RUBICON COMMUNICATIONS |
132. | Seacrest Investments 156 (Pty) Ltd |
133. | Sedibeng TVET College |
134. | Sekhukhune FET College - Central Office |
135. | Sew Africa Training Centre |
136. | Sibonguthando Projects And Services Cc |
137. | Signa Academy |
138. | Silalele Consultants (Pty) Ltd |
139. | Silungokuhle (Pty) Ltd |
140. | Sinovuyolethu Trading (Pty) Ltd |
141. | Skill Tech Solutions |
142. | Souls 4 Life Trading (Pty) Ltd |
143. | T Mdlatu Trading Enterprise cc |
144. | Talent for Sewing |
145. | Tebkhan Investments (Pty) Ltd |
146. | ThabileTrade 1054 cc |
147. | The Brokers Learning Centre |
148. | The Finishing College (Pty) Ltd |
149. | The Institute of Fashion and Garment Technology (Pty) Ltd |
150. | The Skills College for Development and Training |
151. | The Skills Development Corporation Private |
152. | Thitha Training and Development Services |
153. | Thuto Skills Development |
154. | Tlhole Foundation (PTY) LTD |
155. | Trade Call Investments Apparel (Pty) LTD |
156. | Trade Call Investments Apparel (Pty) Ltd (Mobeni) |
157. | Training Force (Pty) Ltd (Durban) (TP) |
158. | True Ruby Trading 1021 cc |
159. | Try Easy Electrical Solutions |
160. | Tshwane North College |
161. | U AND G TRAINING (PTY) LTD |
162. | Ubucubu Home Industries |
163. | Ubuhle Bengcebo |
164. | Udumo Services & Projects |
165. | Umfolozi TVET College (Richards Bay) |
166. | Umlozi Skills Centre (Pty) Ltd |
167. | Umnotho We Afrika Foundation NPC |
168. | Umunotho Wealth Management Pty Ltd |
169. | Uyabusisa Arts and Development Pty Ltd |
170. | Valotech 274 (Pty) Ltd |
171. | Value at Hand (Pty) Ltd |
172. | VEB CELE & Associates (Pty) Ltd |
173. | Vhembe TVET College |
174. | Vijay Bhagwan Consultancy and Solutions cc |
175. | VINE APPAREL (PTY)LTD |
176. | VPK BUSINESS VENTURE C C |
177. | Vuliqgondo Research & Manufacturing Centre |
178. | Wattville Community Learning College |
179. | Wilratty Consultants (Pty) Ltd |
180. | Womens Leadership & Empowerment Initiative |
181. | World Pace Development & Training Institute (Pty) Ltd |
182. | Yahweh Shammah Socio-Economic Development |
183. | Yenza Umehluko/ Make a Difference |
All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source. |