SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Match new venture opportunity to market needs 
SAQA US ID UNIT STANDARD TITLE
119669  Match new venture opportunity to market needs 
ORIGINATOR
SGB Generic Management 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Generic Management 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular-Fundamental  Level 2  NQF Level 02  6 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 		 2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2026-06-30   2029-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
Learners working towards this standard will be learning towards the full qualification, or will be working within a SMME (Small, Medium, Micro Enterprise) environment, specialising in New Venture Ownership and Management, where the acquisition of competence against this standard will add value to one's job. This standard will also add value to entrepreneurs who are seeking to develop their entrepreneurial skills so that they can become more marketable for bigger contracts, including commercial and public sector contracts, for example the Department of Public Works programmes.

The qualifying learner is capable of:
  • Identifying and describing what marketing is in relation to new venture opportunities.
  • Conducting market research.
  • Identifying market segments in relation to own venture opportunity.
  • Incorporating market research into a marketing plan.
  • Exploring product/service life cycle. 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    All learners accessing this qualification must be in possession of a GETC or equivalent qualification. The learner must be competent in communication literacy at NQF level 1. 

    UNIT STANDARD RANGE 
    N/A 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Identify and describe what marketing is in relation to new venture opportunities. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    The concept of a market is described, including the four P's of marketing. 
    ASSESSMENT CRITERION RANGE 
    The four P's of marketing include Price, Promotion, Place and Product.
     

    ASSESSMENT CRITERION 2 
    A market is described in relation to supply, demand and pricing, utilising examples. 

    ASSESSMENT CRITERION 3 
    The importance of the value addition of a proposed business in relation is explained in relation to the market. 

    ASSESSMENT CRITERION 4 
    Factors that influence markets are explained in the context of proposed business venture. 
    ASSESSMENT CRITERION RANGE 
    Factors that influence markets include but are not limited to the South African economy, trends and developments within the particular new venture industrial context, competition, location, timing.
     

    ASSESSMENT CRITERION 5 
    Differentiations between product and service marketing are identified and explained with examples. 
    ASSESSMENT CRITERION RANGE 
    Market segmentation includes but is not limited to specific projects, geographical location, income brackets, age, gender, ethnic, community.
     

    ASSESSMENT CRITERION 6 
    The concept of market segmentation is explained with examples. 

    ASSESSMENT CRITERION 7 
    The concept of competition is explained in relation to the marketing function. 

    SPECIFIC OUTCOME 2 
    Conduct market research. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    The importance of market research is explained in relation to proposed new venture. 

    ASSESSMENT CRITERION 2 
    Market research techniques are identified and explained in context of proposed new venture. 
    ASSESSMENT CRITERION RANGE 
    Market research techniques include but are not limited to formal and informal research including basic questionnaires, community research, intelligence gathering exercises.
     

    ASSESSMENT CRITERION 3 
    Market research tools are identified and utilised to determine viability of new venture. 

    ASSESSMENT CRITERION 4 
    Market research is conducted and factual information is gathered and interpreted in relation to own business. 

    ASSESSMENT CRITERION 5 
    Viability of new venture is determined according to market research findings. 

    SPECIFIC OUTCOME 3 
    Identify market segments in relation to own new venture opportunity. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Own product/service requirements are analysed in relation to the identified target market. 

    ASSESSMENT CRITERION 2 
    Customers are segmented according to business goals. 

    ASSESSMENT CRITERION 3 
    The competition to new venture opportunity is identified and analysed to determine the threats they may present. 

    ASSESSMENT CRITERION 4 
    The changes that may be required to increase competitiveness of new venture are identified and explained in accordance with competitor analysis and market research. 

    SPECIFIC OUTCOME 4 
    Incorporate market research into a marketing plan. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    The elements of a marketing plan are outlined and described according to own business context. 

    ASSESSMENT CRITERION 2 
    New venture opportunity is analysed and marketing plan compiled in accordance with the Four P's of marketing. 

    ASSESSMENT CRITERION 3 
    Measurement tools to evaluate success of marketing plan are identified and included in plan. 

    ASSESSMENT CRITERION 4 
    Action goals are outlined and implemented, with timeframes. 

    ASSESSMENT CRITERION 5 
    Reasons and methods for evaluating and modifying marketing plan are explained and implemented in the context of market research results. 

    ASSESSMENT CRITERION 6 
    Marketing plan is integrated into business. 

    SPECIFIC OUTCOME 5 
    Explore product/service life cycle. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    The concept of a product/service life cycle is explained with examples. 

    ASSESSMENT CRITERION 2 
    Growth opportunities for new venture are identified and explained with typical examples of how this can be achieved. 

    ASSESSMENT CRITERION 3 
    Trends and developments in relation to product/service are monitored and product/service life cycle is determined accordingly. 

    ASSESSMENT CRITERION 4 
    Plans are made to ensure that business venture is aligned to product/service life cycle. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • Any individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion. 
    		•

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    The learner must demonstrate an understanding of:
  • The principles and skills of marketing.
  • The product/service life cycle.
  • Basic principles and techniques for conducting market research.
  • The four P's of marketing as they relate to new ventures.
  • The basic principles for compiling a marketing plan and how this forms part of an overall business plan. 
    		•

    UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems using critical and creative thinking processes to conduct market research, compile marketing plan and explore the product/service life cycle of a potential new venture. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a team, group, organisation or community to identify and compile a marketing plan based on community/industrial needs. 

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself and one's activities responsibly and effectively in order to gather data, compile and develop a marketing plan. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organise and crtically evaluate marketing information in order to put a sound marketing plan together. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively using visual, mathematical and/or language in the modes of oral and/or written persuasion to compile marketing plan. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology effectively and critically, showing responsibility to the environment and health of others in ensuring all marketing and product/service life cycle data is effectively incorporated into marketing plan. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate an understanding of the world as a set of interrelated systems by recognising that marketing problem-solving contexts do not exist in isolation. 

    UNIT STANDARD CCFO CONTRIBUTING 
    Participating as responsible citizens in the life of local, national and global communities by analysing all aspects of market segments in relation to own new venture opportunity. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    Articulation possibilities:

    This unit standard will enable a learner to articulate to other qualifications in the generic management field, marketing field and financial services field. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  49648   National Certificate: New Venture Creation (SMME)  Level 2  NQF Level 02  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  SERVICES 
    Core  64909   National Certificate: Small Scale Mining  Level 2  NQF Level 02  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  MQA 
    Elective  50584   General Education and Training Certificate: Clothing Manufacturing Processes  Level 1  NQF Level 01  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  FPMSETA 
    Elective  58144   National Certificate: Music Industry Practice  Level 2  NQF Level 02  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  CATHSSETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. 1ST BLACK RAND GROUP PTY LTD 
    2. A Z COMMUNITY SERVICES 
    3. ABVAHO PHANDA GROUP PTY LTD 
    4. ACADEMY OF TRAINING & DEVELOPMENT PTY LTD 
    5. African Apex Apparel (Pty) Ltd 
    6. ALABASTER TRAINING CENTRE PTY LTD 
    7. AMOS / KGAPHAMADI COMMUNITY ORGANISATION 
    8. ARANDA LEARNERSHIP COLLEGE PTY LTD 
    9. ASSURED VOCATIONAL SKILLS INSTITUTE PTY LTD 
    10. BOKAPHITHI SKILLS AND DEVELOPMENT PTY LTD 
    11. BT GROUP OF COMPANIES PTY LTD 
    12. CAPE TOWN WORKBASED LEARNING ACADEMY 
    13. CHANROSE TRAINING AND DEVELOPMENT PROJECTS 
    14. Cre8tion Projects 6 PTY LTD 
    15. Cumlaude Institute (PTY) Ltd 
    16. Dlamini The Siba PTY LTD 
    17. DURBAN OVERALL PTY LTD 
    18. EKURHULENI ARTISANS & SKILLS TRAINING CENTRE PTY LTD 
    19. ENERHU BUSINESS ENTERPRISE PTY LTD 
    20. Esayidi FET College - Central Office 
    21. FURNITURE WORLD TRAINING CENTRE 
    22. FUTURE DISCOVERY TRAINING ACADEMY 
    23. GLICAM TRADING ENTERPRISE 
    24. GNBR SOLUTIONS PTY LTD 
    25. HLUVUKA TRAINING AND CONSULTING 
    26. HOSEAH TRADING 
    27. INTERMASIKO CC 
    28. INTUTHUKO YESIZWE COMMUNITY ORGANISATION NPO 
    29. INYAPA VHUSIKU CONSULTING PTY LTD 
    30. ITHEMBA LOMPHAKATHI COMMUNITY ORGANISATION 
    31. Kelmik Training Centre (Pty) Ltd 
    32. LERIBE TRAINING SOLUTIONS 
    33. LOKO TRADING PTY LTD 
    34. MAJUBA TVET COLLEGE 
    35. MALKAI DEVRANI HOLDINGS PTY LTD 
    36. MASTER PATTERNS BY RONA 
    37. Modiehi Consulting & Projects (Pty) Ltd 
    38. NDIMASE TRADING 
    39. NDIPHA FASHION DESIGNS 
    40. NOKUSHOM CONSULTANCY & TRADING PTY LTD 
    41. NOMAGWANISHE INVESTMENTS 
    42. PERENNIAL SERVICES PTY LTD 
    43. PEREZ DEVELOPMENT AND TRAINING 
    44. PINUS TECH TECHNOLOGIES TRADING AND PROJECTS 
    45. POLOKWANE SCHOOL OF FASHION AND DESIGN 
    46. PRACTICE MAKES PERFECT TRAINING CENTRE PRIMARY CO-OPERATIVE LIMITED 
    47. Premier Agric (Pty) Ltd 
    48. Redefined Skills Training & Development (Pty) Ltd 
    49. SHUMISANANI DRESSMAKING SCHOOL 
    50. SINOVUYOLETHU TRADING PTY LTD 
    51. SOUTH AFRICAN FASHION DESIGNER AGENCY CC 
    52. SPLS CONSULTANTS PTY LTD 
    53. Tebkhan Investments (Pty) Ltd 
    54. THANDEKA VOCATIOL EDUCATION TRUST PTY LTD 
    55. The Brokers Learning Centre 
    56. THE FINISHING COLLEGE PTY LTD 
    57. THUBELIHLE GRADUATE INSTITUTE 
    58. THUTO MFUNDO ADULT EDUCATION CENTRE 
    59. TOBAKA LOGISTICS 
    60. TRADE CALL INVESTMENTS PTY LTD 
    61. TRUE REFLECTIONS TRAINING AND DEVELOPMENT PTY LTD 
    62. U AND G TRAINING (PTY) LTD 
    63. U AND G TRAINING PTY LTD 
    64. UMBUSO TRAINING SERVICES 
    65. VCK TRAINING AND TECHNICAL SERVICES PTY LTD 
    66. VEB CELE & ASSOCIATES PTY LTD 
    67. VIJAY BHAGWAN CONSULTANCY AND SOLUTIONS CC 
    68. VINE APPAREL (PTY)LTD 
    69. WORKPLACE AND ENTREPRENEURSHIP TALENT SOLUTIONS 
    70. ZA GEAR 
    71. ZERO1ZERO5 GROUP PTY LTD 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.