SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Market and promote youth development programmes 
SAQA US ID UNIT STANDARD TITLE
230443  Market and promote youth development programmes 
ORIGINATOR
SGB Development 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 05 - Education, Training and Development Adult Learning 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 5  Level TBA: Pre-2009 was L5 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
The purpose of the learning is to market and promote youth development programmes to relevant target audiences, such as government, the public, businesses, young people, etc. Youth development programmes can only be successful and effective if they are adequately resourced and if all relevant stakeholders support and participate in them.

Marketing is a transferable competence, used not only in the field of youth development. The competence attained to achieve this unit standard can also be applied to market oneself, and, therefore, improves learner employability.

Credited learners are capable of:
  • Specific outcome 1: Identify marketing and promotion activities for specific youth development programmes.
  • Specific outcome 2: Develop youth development programme marketing and promotion resources.
  • Specific outcome 3: Implement youth development programme marketing and promotion plans according to given specifications.
  • Specific outcome 4: Evaluate youth development programme marketing and promotion against given criteria. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    The credits and level assigned to this unit standard is based on the assumption that learners have already attained the following competencies:
  • Communication and language at NQF Level 4.
  • Youth development practice at NQF Level 4. 

  • UNIT STANDARD RANGE 
    Range statements are provided with specific outcomes and assessment criteria where relevant. Marketing and promotion competence should also include being able to implement public relations and advertising initiatives, and events. 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Identify marketing and promotion activities for specific youth development programmes. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    All relevant information sources are accessed according to specified procedures. 

    ASSESSMENT CRITERION 2 
    Activity needs are identified based on verifiable information and sources. 

    ASSESSMENT CRITERION 3 
    Activity needs are prioritised based on programme goals and objectives, and specified overall programme marketing strategies. 

    ASSESSMENT CRITERION 4 
    Marketing and promotion activity plans are feasible for specific context requirements. 
    ASSESSMENT CRITERION RANGE 
    Feasibility includes within given budget and time frames/schedules.
     

    ASSESSMENT CRITERION 5 
    Marketing and promotion activity plans are agreed with all relevant stakeholders. 

    ASSESSMENT CRITERION 6 
    Activity plans are justified in terms of contribution to programme goals and objectives, and specified overall programme marketing strategies. 

    ASSESSMENT CRITERION 7 
    Selected marketing and promotion objectives, methods and formats are suitable for specific purposes and target audiences. 

    ASSESSMENT CRITERION 8 
    Monitoring and measurement processes are agreed with all relevant stakeholders. 

    SPECIFIC OUTCOME 2 
    Develop youth development programme marketing and promotion resources. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Marketing and promotion activity plans are communicated to all relevant stakeholders. 

    ASSESSMENT CRITERION 2 
    Resources meet the requirements of specific activity plans. 

    ASSESSMENT CRITERION 3 
    Resources are adequate for implementation requirements in specific contexts. 

    ASSESSMENT CRITERION 4 
    Participants are selected and briefed according to given procedures. 
    ASSESSMENT CRITERION RANGE 
    Participants can be external suppliers, employees, contractors, volunteers, project team members, etc.
     

    ASSESSMENT CRITERION 5 
    Participant briefing is accurate in terms of specific activity requirements. 

    ASSESSMENT CRITERION 6 
    Relevant legal and specific procurement requirements are adhered to at all times. 
    ASSESSMENT CRITERION RANGE 
    Legal and procurement requirements can include contracting, expense authorisation, etc.
     

    ASSESSMENT CRITERION 7 
    Roles and responsibilities are assigned and communicated to all relevant persons. 

    SPECIFIC OUTCOME 3 
    Implement youth development programme marketing and promotion plans according to given specifications. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Agreed budget, time frame/schedule and process requirements are adhered to. 

    ASSESSMENT CRITERION 2 
    Contingency action is taken where relevant to ensure alignment with marketing and promotion plans. 

    ASSESSMENT CRITERION 3 
    Changes to activity plans are communicated to and authorisation is obtained from all relevant persons. 

    ASSESSMENT CRITERION 4 
    Activities and activity plan adjustments adhere to programme goals and objectives, and specified overall programme marketing strategies. 

    ASSESSMENT CRITERION 5 
    Progress is tracked according to specified procedures. 

    ASSESSMENT CRITERION 6 
    Monitoring and measurement information gathered is accurate. 

    ASSESSMENT CRITERION 7 
    All persons affected by the implementation or outcomes of activities are kept informed of progress at specified intervals. 

    ASSESSMENT CRITERION 8 
    Given quality criteria are adhered to. 

    ASSESSMENT CRITERION 9 
    Documentation regarding implementation is complete, accurate and in the required format and location. 

    SPECIFIC OUTCOME 4 
    Evaluate youth development programme marketing and promotion against given criteria. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Evaluation criteria are based on programme goals and objectives, specified overall programme marketing strategies, and activity plans. 

    ASSESSMENT CRITERION 2 
    Evaluation processes adhere to specified procedures. 

    ASSESSMENT CRITERION 3 
    Information analysis is accurate and selected approaches, methods and techniques are appropriate for specific contexts and the purpose of analysis. 

    ASSESSMENT CRITERION 4 
    Variances from marketing and promotion plans are identified and described in terms of the reasons they occurred, and their impact on programme outcomes. 

    ASSESSMENT CRITERION 5 
    Evaluation record keeping and reporting meets specified requirements. 
    ASSESSMENT CRITERION RANGE 
    Specified requirements include time intervals, content, magnitude, format, distribution, location, security, etc.
     

    ASSESSMENT CRITERION 6 
    Evaluation results are justified based on verifiable information. 

    ASSESSMENT CRITERION 7 
    Recommendations based on evaluation are justified in terms of specific improvements that impact on the achievement of programme goals and objectives, and specified overall programme marketing strategies. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • Assessment of learner achievements takes place at providers accredited by a relevant ETQA (RSA, 1998b) for the provision of programs that result in the outcomes specified for this unit standard.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with a relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard must be accredited as a provider with a relevant ETQA.
  • The relevant ETQA according to the moderation guidelines and the agreed ETQA procedures will oversee moderation of assessment and is responsible for moderation of learner achievements of learners who meet the requirements of this unit standard. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    Credited learners understand and can explain:
  • Marketing strategies, and marketing and promotion activities, needs, priorities, roles and responsibilities, objectives, methods and formats, monitoring, measurement and evaluation.
  • Accessing relevant information sources.
  • Youth development programmes, goals and objectives, and specified overall programme marketing strategies.
  • Activity planning.
  • Monitoring and measurement processes.
  • Resources allocation.
  • Legal and procurement requirements.
  • Budgeting and scheduling.
  • Contingency planning.
  • Information analysis approaches, methods and techniques. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems where responses to problems show that such critical and creative thinking has been used to make responsible decisions when contingency action is taken where relevant to ensure alignment with marketing and promotion plans. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a team, group, organisation or community when marketing and promotion activity plans and monitoring and measurement processes are agreed with all relevant stakeholders. 

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself and one's activities responsibly and effectively when relevant legal and specific procurement requirements are adhered to at all times, and agreed budget, time frame/schedule and process requirements are adhered to. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organise and critically evaluate information to identify marketing and promotion activities for specific youth development programmes and evaluate youth development programme marketing and promotion against given criteria, and when monitoring and measurement information gathered is accurate. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively using visual, mathematic and/or language skills in the modes of oral and/or written presentation when marketing and promotion activity plans are communicated to all relevant stakeholders, participants are briefed according to given procedures, roles and responsibilities are communicated to all relevant persons, changes to activity plans are communicated to all relevant persons, all persons affected by the implementation or outcomes of activities are kept informed of progress at specified intervals, and documentation regarding implementation is complete, accurate and in the required format and location. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology effectively and critically, showing responsibility towards the environment and health of others when all relevant information sources are accessed according to specified procedures and information analysis is accurate and selected approaches, methods and techniques are appropriate for specific contexts and the purpose of analysis. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate an understanding of the world as a set of related systems by recognising that problem-solving contexts do not exist in isolation when selected marketing and promotion objectives, methods and formats are suitable for specific purposes and target audiences, and marketing and promotion activity plans are feasible for specific context requirements. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    Note to Assesors

    Assessors should keep the following principles in mind when designing and conducting assessments against this unit standard:
  • Focus the assessment activities on gathering evidence in terms of the main outcome expressed in the title to ensure assessment is integrated rather than fragmented. Remember we want to declare the person competent in terms of the title. Where assessment at title level is unmanageable, focus assessment around each specific outcome, or groups of specific outcomes.
  • Make sure evidence is gathered across the entire range, wherever it applies. Assessment activities should be as close to the real performance as possible, and where simulations or role-plays are used, there should be supporting evidence to show the learner is able to perform in the real situation.
  • Do not focus the assessment activities on each assessment criterion. Rather make sure the assessment activities focus on outcomes and are sufficient to enable evidence to be gathered around all the assessment criteria.
  • The assessment criteria provide the specifications against which assessment judgements should be made. In most cases, knowledge can be inferred from the quality of the performances, but in other cases, knowledge and understanding will have to be tested through questioning techniques. Where this is required, there will be assessment criteria to specify the standard required.
  • The task of the assessor is to gather sufficient evidence, of the prescribed type and quality, as specified in this unit standard, that the learner can achieve the outcomes again and again and again. This means assessors will have to judge how many repeat performances are required before they believe the performance is reproducible.
  • All assessments should be conducted in line with the following well documented principles of assessment: appropriateness, fairness, manageability, integration into work or learning, validity, direct, authentic, sufficient, systematic, open and consistent. 

  • QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  57427   National Certificate: Youth Development  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  ETDP SETA 
    Elective  80946   National Certificate: Community Development  Level 5  NQF Level 05  Reregistered  2023-06-30  As per Learning Programmes recorded against this Qual 
    Elective  67373   National Diploma: Orientation and Mobility Practice  Level 5  NQF Level 05  Reregistered  2023-06-30  ETDP SETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Amasiko Trading Enterprise 
    2. BOTSHO BOTLE RESOURCES 
    3. Chrysalis Academy Western Cape Trust 
    4. Eden Training Academy 
    5. Gotsec Skills Training 
    6. Ikamva Lisezandleni Zethu 
    7. Inqaba Yokulinda Youth Organisation 
    8. K Boneng Consulting Services Pty Ltd 
    9. Kenako Jwale Skills Development and Training Centre 
    10. Loago Business Consulting 
    11. Loago Institute (Pty) Ltd 
    12. Lusa Social Entrepreneurship Institute 
    13. Resonance Institute of Learning 
    14. Retshetse Training Project 
    15. Sebenzisanane Human Capital 
    16. Siyashesha Leadership Incubator 
    17. South African Guide-Dogs Association for the Blind 
    18. The Renaissance National Skills Development Centre 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.