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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Implement a sector wide communication strategy 
SAQA US ID UNIT STANDARD TITLE
242913  Implement a sector wide communication strategy 
ORIGINATOR
SGB Public Administration and Management 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Public Administration 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 7  Level TBA: Pre-2009 was L7  8 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 		 2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This Unit Standard is intended for elected political leaders and public sector officials involved with the service delivery activities at a strategic level and require the use of public assets to render services to the communities. This Unit Standard contributes to the development of management skills of South Africa's political executives, strategic executive managers and other role-players contributing to the development of improved service delivery to communities. The qualifying learner will be able to apply the appropriate knowledge, skills and values to employ customer service techniques that are suited to varying customer behaviour and characteristics. The individual learner will contribute to the improvement in the service delivery of his/her department/organisation.

The qualifying learner is capable of:
  • Managing the dissemination of strategic information to all stakeholders.
  • Demonstrating an understanding of the impact data dissemination can have on a range of stakeholders.
  • Ensuring that systems are in place to manage information flow.
  • Presenting verbal, written and visual information to a range of stakeholders. 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    All learners accessing this unit standard must be in possession of an NQF Level 6 Public Administration Higher Education and Training Certificate or equivalent qualification, bearing in mind the learning assumed to be in place. Learners will have competences in an overall administrative and public sector management skills as well. 

    UNIT STANDARD RANGE 
    Information dissemination and processing includes but is not limited to public speaking, lobbying for resources, writing articles for publication, parliamentary oversight hearings. 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Manage the dissemination of strategic information to all stakeholders. 
    OUTCOME RANGE 
    Stakeholders include but are not limited to the public, various sectors, politicians, international stakeholders. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Communication planning in the context of dissemination of sector wide strategic information is understood and described in the context of public sector strategies. 
    ASSESSMENT CRITERION RANGE 
    Communication planning includes, but is not limited to, communication requirements, communication technology, Constrains and assumptions, stakeholder analysis, communications management plan.
     

    ASSESSMENT CRITERION 2 
    Processes, systems and protocols are designed to implement communication planning outputs for operational dissemination of strategic information. 

    ASSESSMENT CRITERION 3 
    Project plans and protocols are developed for non-operational or unique dissemination of sector wide strategic information. 

    ASSESSMENT CRITERION 4 
    Communication process, projects and protocols are tested, implemented monitored and updated on a continuous basis from lessons learned. 

    ASSESSMENT CRITERION 5 
    Communications skills, information retrieval systems, and information distribution systems are understood, described and applied to the sector wide distribution of strategic information. 

    SPECIFIC OUTCOME 2 
    Demonstrate an understanding of the impact data dissemination can have on a range of stakeholders. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Concepts of data and knowledge and their relationships are understood and explained with examples. 

    ASSESSMENT CRITERION 2 
    The concepts of knowledge and decisions and their relationships are understood and explained with examples. 

    ASSESSMENT CRITERION 3 
    Public service data, knowledge, and information are classified according to relevance and sensitivity to the values and interest of diverse stakeholders. 

    ASSESSMENT CRITERION 4 
    Communication impact planning is understood and applied in the communication planning process taking into account the underlying values of the constitution and social consequences and unforeseen consequences. 

    SPECIFIC OUTCOME 3 
    Ensure that systems are in place to manage information flow. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Typical information retrieval systems are listed and evaluated for efficacy. 

    ASSESSMENT CRITERION 2 
    Typical information distribution systems are listed and evaluated for efficacy. 

    ASSESSMENT CRITERION 3 
    The governance, legal and regulatory requirements of information systems are considered and applied in systems management. 

    ASSESSMENT CRITERION 4 
    Information systems are implemented and maintained according to planning protocols and efficacy verified on a continuous basis. 

    SPECIFIC OUTCOME 4 
    Present verbal, written and visual information to a range of stakeholders in order to support communication strategy. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    The efficacy of different communication methods in support of a communications strategy is understood and described with examples. 

    ASSESSMENT CRITERION 2 
    The principles of communication are described and applied to the drafting, preparation, revision and presentation of verbal communications. 

    ASSESSMENT CRITERION 3 
    The principles of communication are described and applied to the drafting, preparation, revision and presentation of written communications. 

    ASSESSMENT CRITERION 4 
    The principles of communication are described and applied to the drafting, preparation, revision and presentation of visual communications. 

    ASSESSMENT CRITERION 5 
    The integration of communication methods in multi-level communication strategies is explained with examples. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • Any individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion. 
    		•

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • The Public Services Act.
  • The Municipal Systems Act and the Municipal Structures Act.
  • The Promotion of Administrative Justice Act.
  • The Promotion of Access the Information Act.
  • The Batho-Pele White Paper on Transforming Public Sector Service Delivery.
  • Public Finance Management act.
  • Communication systems.
  • Information flows within the sector.
  • Communication strategies.
  • Strategic planning.
  • Communication obstacles and techniques. 
    		•

    UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems using critical and creative thinking processes in order to effectively implement a sector wide communication strategy. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a team, group, organisation or community to seek feedback on efficacy of communication strategy. 

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself and one's activities responsibly in order to ensure that all controls and resources are in place to implement sector wide communication strategy. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organise and critically evaluate information to enhance sector communication strategy. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively using visual, mathematical and/or language in the modes of oral and/or written persuasion to facilitate implementation of communication strategy. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology effectively and critically, showing responsibility to the environment and health of others, to ensure efficient and effective communication systems are in place. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate an understanding of the world as a set of interrelated systems by recognising that communication problem solving contexts within the public sector not exist in isolation and that a variety of internal and external factors and stakeholders may impact on the efficacy thereof. 

    UNIT STANDARD CCFO CONTRIBUTING 
    Participate as responsible citizens in the life of local, national and global communities by ensuring that communication strategies the public sector are carried out in a responsible and accountable manner and achieve overall sector objectives

    Be culturally and aesthetically sensitive across a range of contexts when facilitating the implementation of a communication strategy. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Fundamental  57827   National Diploma: Public Administration  Level 7  Level N/A: Pre-2009 was L7  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  PSETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.