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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Meet marketing performance standards 
SAQA US ID UNIT STANDARD TITLE
252194  Meet marketing performance standards 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04  4 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 		 2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard replaces: 
US ID Unit Standard Title Pre-2009 NQF Level NQF Level Credits Replacement Status
10012  Meet marketing performance standards  Level 4  NQF Level 04  4   

PURPOSE OF THE UNIT STANDARD 
The person credited with this unit standard will be able to establish marketing objectives and demonstrate an understanding of marketing performance. They will also be able to report on progress regarding marketing objectives.

The qualifying learner is capable of:
  • Marketing objectives are established.
  • Demonstrating an understanding of marketing performance standards.
  • Following instructions to meet standards.
  • Reporting on marketing objectives progress. 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this unit standard will have demonstrated competence in:
  • Communication at NQF Level 3 or equivalent.
  • Mathematical Literacy at NQF Level 3 or equivalent. 
    		•

    UNIT STANDARD RANGE 
  • Performance standards including outputs, outcomes, safety, cost, time, behaviour, results, key result areas and key performance indicators.
  • Marketing including all forms of marketing communications, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.
  • Media will include all electronic, print, outdoor, digital media, e-media and direct media.
  • Reports on progress including verbal, written or electronic. 
    		•

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Marketing objectives are established. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Objectives are identified, listed and explained for a given marketing project. 

    ASSESSMENT CRITERION 2 
    Time frames for meeting objectives are identified and listed. 

    ASSESSMENT CRITERION 3 
    Performance standards are identified from objectives. 

    ASSESSMENT CRITERION 4 
    Performance instructions are identified and explained for a given marketing project. 

    SPECIFIC OUTCOME 2 
    Demonstrate an understanding of marketing performance standards. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Marketing performance standards are identified and listed as required by the organisation. 

    ASSESSMENT CRITERION 2 
    Responsibilities arising form marketing performance standards are identified and explained with examples. 

    ASSESSMENT CRITERION 3 
    Marketing performance standards are agreed to by all parties. 

    SPECIFIC OUTCOME 3 
    Follow instructions to meet standards. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    A plan to follow and meet instruction is developed according to organisational requirements. 

    ASSESSMENT CRITERION 2 
    Instructions are carried out in order to meet performance standards. 

    ASSESSMENT CRITERION 3 
    Feedback on progress is given to authorised individuals according to requirements. 

    SPECIFIC OUTCOME 4 
    Report on marketing objectives progress. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Progress towards meeting marketing objectives is monitored and evaluated at pre-determined intervals. 

    ASSESSMENT CRITERION 2 
    Progress is reported within agreed time frames and is presented concisely to aid decision-making. 

    ASSESSMENT CRITERION 3 
    Recommendations for improvements are made and make provision for both long- and short-term objectives. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed (including through RPL) against this Unit Standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA.
  • Anyone assessing a learner against this Unit Standard must be registered as an assessor with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this Unit Standard or assessing this Unit Standard must be accredited as a provider with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion. 
    		•

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • A comprehensive understanding of company/organisation marketing goals and objectives.
  • A broad understanding of organisational performance standards and key result areas.
  • A comprehensive understanding of reporting methods and techniques.
  • A basic understanding of progress measurement methods and techniques. 
    		•

    UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems related to the achievement of marketing performance standards. 

    UNIT STANDARD CCFO ORGANISING 
    Organise oneself and one's activities to create alternative activities in the event of current activities failing. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information related to the goals and objectives so that these are accurately interpreted into marketing performance standards. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology in meeting marketing performance standards. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Understand the world as a set of related systems in which marketing goals and objectives are interrelated to the overall success of the organisation. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    This unit standard replaces unit standard 10012, "Meet marketing performance standards", Level 4, 4 credits. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  67464   Further Education and Training Certificate: Marketing  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered"     		 2023-07-30  As per Learning Programmes recorded against this Qual 
    Elective  65989   Further Education and Training Certificate: Human Settlements Development  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered"     		 2023-06-30  CETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.