SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Identify internal and external stakeholders 
SAQA US ID UNIT STANDARD TITLE
10023  Identify internal and external stakeholders 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 
2004-12-02  2007-12-02  SAQA 1657/04 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2008-12-02   2011-12-02  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard is replaced by: 
US ID Unit Standard Title Pre-2009 NQF Level NQF Level Credits Replacement Status
252191  Identify internal and external stakeholders  Level 4  NQF Level 04  Complete 

PURPOSE OF THE UNIT STANDARD 
This unit standard is a core standard and forms part of the qualification, National Certificate and is registered at Level 4 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in either Marketing Communication, Marketing Management, Market Research or Customer Management, where the acquisition of competence against this standard will add value to one`s job.
This standard will also add value to learners who are starting their own business and recognises that Marketing forms an integral component of any business.

The qualifying learner is capable of:
  • Identifying internal and external stakeholders
  • Describing stakeholders relationship with the organisation
  • Describing the stakeholders relationship to each other 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence in communicating verbally and in writing and computer technology at Level 3 on the NQF or equivalent. 

    UNIT STANDARD RANGE 
  • Stakeholders will include customers, suppliers, the public, employees, management, consumer councils, local government, shareholders, trade unions and financial institutions..
  • Marketing including all forms of marketing communications direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.
  • Media will include all electronic, print, outdoor, digital media, e-media and direct media. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Identify internal and external stakeholders. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Stakeholders are identified. 

    ASSESSMENT CRITERION 2 
    2. All stakeholders are listed. 

    ASSESSMENT CRITERION 3 
    3. Stakeholders are categorised into internal and external groups. 

    ASSESSMENT CRITERION 4 
    4. The difference between internal and external stakeholders is explained. 

    ASSESSMENT CRITERION 5 
    5. Stakeholder requirements clarified. 

    SPECIFIC OUTCOME 2 
    Describe stakeholders' relationship with the organisation. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Relationships are described. 

    ASSESSMENT CRITERION 2 
    2. Relationships are differentiated one from the other. 

    ASSESSMENT CRITERION 3 
    3. Importance of the relationships are explained and described. 

    ASSESSMENT CRITERION 4 
    4. The impact stakeholders have on the organisation is explained. 

    SPECIFIC OUTCOME 3 
    Describe the stakeholders' relationship to each other. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Relationships are identified. 

    ASSESSMENT CRITERION 2 
    2. Relationships that impact on each other are identified. 

    ASSESSMENT CRITERION 3 
    3. The significance and implications of the inter-relationships are described 

    ASSESSMENT CRITERION 4 
    4. Strategies to improve stakeholder relationships are implemented according to organisational relationships. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Providers offering learning towards this standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the services SETA and/or by GENFETQA. 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    A demonstrated understanding of:

    A broad understanding of marketing stakeholders and their roles and relationships. 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO ORGANISING 
    Organise oneself and one`s activities so that all aspects of roles and relationships are identified and explained. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information to the identification of stakeholders and their roles and relationships. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively when describing stakeholders and their relationships. 

    UNIT STANDARD CCFO CONTRIBUTING 
    Understand the world as a set of related systems where the roles and relationships of stakeholders in a marketing environment impact on its overall success. 

    UNIT STANDARD NOTES 
    This unit standard has been replaced by unit standard 252191, which is "Identify internal and external stakeholders", Level 4, 4 credits. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  48658   Further Education and Training Certificate: Seed Marketing  Level 4  NQF Level 04  Reregistered  2018-06-30  AgriSETA 
    Core  20907   National Certificate: Customer Management  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered" 
    2008-02-19  Was SERVICES until Last Date for Achievement 
    Core  20903   National Certificate: Marketing Communications  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered" 
    2008-02-19  Was SERVICES until Last Date for Achievement 
    Core  20899   National Certificate: Marketing Management  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered" 
    2008-02-19  Was SERVICES until Last Date for Achievement 
    Core  20894   National Certificate: Marketing Research  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered" 
    2008-02-19  Was SERVICES until Last Date for Achievement 
    Elective  83946   National Certificate: Management  Level 3  NQF Level 03  Reregistered  2018-06-30  As per Learning Programmes recorded against this Qual 
    Elective  20185   Further Education and Training Certificate: Banking  Level 4  NQF Level 04  Reregistered  2018-06-30  BANKSETA 
    Elective  61595   Further Education and Training Certificate: Business Administration Services  Level 4  NQF Level 04  Reregistered  2018-06-30  As per Learning Programmes recorded against this Qual 
    Elective  48854   Further Education and Training Certificate: Fundraising  Level 4  NQF Level 04  Reregistered  2018-06-30  SERVICES 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Absa Learning & Development 
    2. Cornerstone Performance Solutions (Pty) Ltd 
    3. Felix Risk Training Consultants 
    4. OnTrack Learning Solutions CC 
    5. Standard Bank Personal and Business Banking 
    6. The Facilitation Workshop 
    7. The Institute of Bankers in south Africa 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.