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SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD THAT HAS PASSED THE END DATE: 

Liaise with a range of customers of a business 
SAQA US ID UNIT STANDARD TITLE
10024  Liaise with a range of customers of a business 
ORIGINATOR ORIGINATING PROVIDER
SGB Marketing   
QUALITY ASSURING BODY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Passed the End Date -
Status was "Reregistered" 
2004-12-02  2007-12-02  SAQA 1657/04 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2008-12-02   2011-12-31  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard is replaced by: 
US ID Unit Standard Title Pre-2009 NQF Level NQF Level Credits Replacement Status
252218  Liaise with a range of customers of a business  Level 4  NQF Level 04  Complete 

PURPOSE OF THE UNIT STANDARD 
This unit standard is a core standard and forms part of the qualification, National Certificate, and is registered at Level 4 on the National Qualifications Framework (NQF). Learners working towards this standard will be learning towards the full qualification, or will be working within a Marketing Environment, specialising in either; Marketing Research, Marketing Management, Marketing communication or Customer Management, where the acquisition of competence against this standard will add value to one`s job. This standard will also add value to learners who are starting their own business and recognise that marketing forms an integral component of any business.

The qualifying learner is capable of:
  • Initiating contact with a range of customers.
  • Maintaining contact with a range of customers.
  • Administering contact with a range of customers. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this qualification will have demonstrated competence in communicating verbally and in writing and computer technology at Level 3 on the NQF or equivalent. 

    UNIT STANDARD RANGE 
  • Marketing including all forms of marketing communications, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.
  • Customers include walk-in customers, canvassed customers, telephonically contacted customers, customers obtained through marketing communications, e-mail customers and customers contacted through electronic means. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Initiate contact with a range of customers. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Current status of satisfaction is identified, assessed and maintained. 

    ASSESSMENT CRITERION 2 
    2. Customers are informed of the business activities. 

    ASSESSMENT CRITERION 3 
    3. The situation is reported back on. 

    SPECIFIC OUTCOME 2 
    Maintain contact with a range of customers. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Communication processes with customers are applied and established. 

    ASSESSMENT CRITERION 2 
    2. Customers are visited or telephoned at predetermined intervals. 

    ASSESSMENT CRITERION 3 
    3. A reason to contact the customer is established. 

    ASSESSMENT CRITERION 4 
    4. Partnerships are built with a range of customers. 

    SPECIFIC OUTCOME 3 
    Administer contact with a range of customers. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    1. Logbooks and/or call reports are completed as per company requirements. 

    ASSESSMENT CRITERION 2 
    2. Analysis and/or report is presented. 

    ASSESSMENT CRITERION 3 
    3. Customers are graded A/B/C. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    Providers offering learning towards this standard will be accredited by the Educational Training Quality Assurance Body (ETQA) of the services SETA and/or by GENFETQA. 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    A demonstrated understanding of:
  • A broad understanding of how to initiate, maintain and administer contacts with a range of customers.
  • A basic understanding of methods and techniques for grading customers.
  • A comprehensive understanding of methods and techniques for visiting or telephoning customers.
  • A general, broad understanding of the company or organisations business activities. 


  • Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others when making contacts with a range of customers. 

    UNIT STANDARD CCFO ORGANISING 
    Organise oneself and one`s activities so that contacts made with customers are initiated, maintained and administered to enhance a business. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively when making contacts with a range of customers. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology to administer contacts with customers. 

    UNIT STANDARD CCFO CONTRIBUTING 
    Being culturally sensitive to a range of social contacts when making contact with a range customers, so that this contact is acceptable to a broad range of cultural background individuals. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE QUALITY ASSURING BODY
    Core  48864   National Certificate: Auctioneering Support  Level 3  NQF Level 03  Passed the End Date -
    Status was "Reregistered" 
    2011-02-16  SERVICES until Last Date for Achievement 
    Core  49447   National Certificate: Trade Exhibition Support  Level 3  NQF Level 03  Reregistered  2015-06-30  SERVICES 
    Core  49120   Further Education and Training Certificate: Film, Television and Video Production Operations  Level 4  NQF Level 04  Passed the End Date -
    Status was "Registered" 
    2007-12-02  Was MICTS until Last Date for Achievement 
    Core  58063   Further Education and Training Certificate: Labour Recruitment Services  Level 4  NQF Level 04  Reregistered  2015-06-30  SERVICES 
    Core  48875   Further Education and Training Certificate: Public Relations Practice  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered" 
    2009-09-09  Was SERVICES until Last Date for Achievement 
    Core  20907   National Certificate: Customer Management  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered" 
    2008-02-19  Was SERVICES until Last Date for Achievement 
    Core  23976   National Certificate: Local Employment and Skills Development Practices  Level 4  NQF Level 04  Passed the End Date -
    Status was "Registered" 
    2006-08-13  PSETA 
    Core  20903   National Certificate: Marketing Communications  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered" 
    2008-02-19  Was SERVICES until Last Date for Achievement 
    Core  20899   National Certificate: Marketing Management  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered" 
    2008-02-19  Was SERVICES until Last Date for Achievement 
    Core  20894   National Certificate: Marketing Research  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered" 
    2008-02-19  Was SERVICES until Last Date for Achievement 
    Elective  49129   Further Education and Training Certificate (FETC): Management and Administration  Level 4  NQF Level 04  Reregistered  2015-06-30  SERVICES 
    Elective  50479   Further Education and Training Certificate: Advertising  Level 4  NQF Level 04  Reregistered  2015-06-30  MICTS 
    Elective  20185   Further Education and Training Certificate: Banking  Level 4  NQF Level 04  Reregistered  2015-06-30  BANKSETA 
    Elective  48854   Further Education and Training Certificate: Fundraising  Level 4  NQF Level 04  Reregistered  2015-06-30  SERVICES 
    Elective  60652   Professional Qualification: Management and Administration  Level 4  Level TBA: Pre-2009 was L4  Reregistered  2015-06-30  As per Learning Programmes recorded against this Qual 
    Elective  90721   Certificate: Design Techniques  Level 5  NQF Level 05  Reregistered  2015-06-30  As per Learning Programmes recorded against this Qual 
    Elective  58330   National Certificate: Pipeline Operations  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2015-06-30  TETA 
    Elective  58977   National Certificate: Publishing  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2015-06-30  FPMSETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Quality Assuring Bodies have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Quality Assuring Body should be notified if a record appears to be missing from here.
     
    1. AAA SCHOOL OF ADVERTISING (PTY) LTD 
    2. BAKHONA DEVELOPMENT ( PTY) LTD 
    3. BASETSANA CONSULTING SERVICES PTY LTD 
    4. BLUEPRINT FUTURE SKILLS DEVELOPMENT 
    5. CARDS TOO TRAINING 
    6. CBDP MANAGEMENT EDUCATION 
    7. Concept Interactive (Cape) cc 
    8. CTU Training Solutions 
    9. GROWTH LINK 
    10. HEIRS TRAINING AND DEVELOPMENT PTY LTD 
    11. HRD GROUP SA 
    12. Independent Institute of Education 
    13. KAMOSO DEVELOPMENTS SA 
    14. KINGSBURY INTERNATIONAL COLLEGE (SA) PTY LTD 
    15. KLM EMPOWERED HUMAN SOLUTIONS SPECIALISTS (PTY)LTD 
    16. KMS COLLEGE 
    17. KNOWLEDGE QUEST PTY LTD 
    18. MERCURI INTERNATIONAL SA 
    19. NEMISA 
    20. OPTIMUM LEARNING TECHNOLOGIES (PTY) LTD 
    21. Pro-Active Public Services College (Pty) Ltd 
    22. PROVOX CENTRE FOR PUBLIC RELATIONS AND COMMUNICATION (PTY) LTD 
    23. South African Film Institute 
    24. THE WISDOM HUB (PTY)LTD T/ATSEBO TRAINING 
    25. ZOG TRAINING SOLUTIONS CC 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.