SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Liaise with a range of customers of a business 
SAQA US ID UNIT STANDARD TITLE
252218  Liaise with a range of customers of a business 
ORIGINATOR
SGB Marketing 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Marketing 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard replaces: 
US ID Unit Standard Title Pre-2009 NQF Level NQF Level Credits Replacement Status
10024  Liaise with a range of customers of a business  Level 4  NQF Level 04  Complete 

PURPOSE OF THE UNIT STANDARD 
The person credited with this unit standard will be able to explain the benefits of customer service they are able to initiate contact with customers, maintain contact with them, administer the contact with customers to ensure effectiveness.

The qualifying learner is capable of:
  • Explaining the benefits of customer liaison.
  • Initiating contact with a range of customers.
  • Maintaining contact with a range of customers.
  • Administering contact with a range of customers. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this unit standard will have demonstrated competence in:
  • Communication at NQF Level 3 or equivalent.
  • Mathematical Literacy at NQF Level 3 or equivalent. 

  • UNIT STANDARD RANGE 
  • Marketing including all forms of marketing communications, direct marketing and relationship marketing, sponsorship, event marketing, sales promotions, public relations and alternative strategies.
  • Customers include walk-in customers, canvassed customers, and telephonically contacted customers, customers obtained through marketing communications, e-mail customers and customers contacted through electronic means. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Explain the benefits of customer liaison. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The value of prospective customer is identified by the organisation. 

    ASSESSMENT CRITERION 2 
    The value of existing customers is identified by the organisation. 

    ASSESSMENT CRITERION 3 
    The benefits of liaising with selected customer groups is explained to appropriate internal authority. 

    ASSESSMENT CRITERION 4 
    The risks of not liaising with selected customer groups is explained to appropriate internal authority. 

    ASSESSMENT CRITERION 5 
    The selection of cost effective contact methods is agreed with appropriate internal stakeholders. 

    SPECIFIC OUTCOME 2 
    Initiate contact with a range of customers. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The range of customers are identified according to organisational requirements. 

    ASSESSMENT CRITERION 2 
    Current status of satisfaction is identified, assessed and maintained according to organisational procedures. 

    ASSESSMENT CRITERION 3 
    Customers are informed of the relevant business activities. 

    ASSESSMENT CRITERION 4 
    The situation is reported on to appropriate internal authority. 

    SPECIFIC OUTCOME 3 
    Maintain contact with a range of customers. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Communication processes with customers are established according to organisational requirements. 

    ASSESSMENT CRITERION 2 
    Customers are contacted at predetermined intervals. 

    ASSESSMENT CRITERION 3 
    A reason to contact the customer is established according to organisational requirements. 

    ASSESSMENT CRITERION 4 
    Partnerships are built with a range of customers. 

    SPECIFIC OUTCOME 4 
    Administer contact with a range of customers. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Contact reports are completed as per company requirements. 

    ASSESSMENT CRITERION 2 
    Customers are graded according to specific methods of grading customers as per organisational requirements. 

    ASSESSMENT CRITERION 3 
    Analysis and/or report is presented to correct individuals. 

    ASSESSMENT CRITERION 4 
    Trends and/or problems are identified in report. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • An individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • A broad understanding of how to initiate, maintain and administer contacts with a range of customers.
  • A basic understanding of methods and techniques for grading customers.
  • A comprehensive understanding of methods and techniques for visiting or telephoning customers.
  • A general, broad understanding of the company or organisations business activities. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others when making contacts with a range of customers. 

    UNIT STANDARD CCFO ORGANISING 
    Organise oneself and one's activities so that contacts made with customers are initiated, maintained and administered to enhance a business. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively when making contacts with a range of customers. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology to administer contacts with customers. 

    UNIT STANDARD CCFO CONTRIBUTING 
    Being culturally sensitive to a range of social contacts when making contact with range customers, so that this contact is acceptable to a broad range of cultural background individuals. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    This unit standard replaces unit standard 10024, "Liaise with a range of customers of a business", Level 4 , 4 credits. 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  61450   Further Education and Training Certificate: Film and Television Production Operations  Level 4  NQF Level 04  Reregistered  2023-06-30  MICTS 
    Core  67464   Further Education and Training Certificate: Marketing  Level 4  NQF Level 04  Reregistered  2021-06-30  As per Learning Programmes recorded against this Qual 
    Core  71729   Further Education and Training Certificate: Public Relations Practice  Level 4  NQF Level 04  Reregistered  2023-06-30  SERVICES 
    Elective  65409   National Certificate: Building and Civil Construction  Level 3  NQF Level 03  Reregistered  2023-06-30  CETA 
    Elective  49081   National Certificate: Construction: Advanced Plant Operations  Level 3  NQF Level 03  Reregistered  2023-06-30  CETA 
    Elective  50479   Further Education and Training Certificate: Advertising  Level 4  NQF Level 04  Reregistered  2023-06-30  MICTS 
    Elective  80546   Further Education and Training Certificate: Auctioneering Support Services  Level 4  NQF Level 04  Reregistered  2023-06-30  SERVICES 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. AFRICA SKILLS VILLAGE 
    2. Artshub Institute (Pty) Ltd 
    3. BELCOMEC TRAINING 
    4. BH Training and Consulting (Pty) Ltd 
    5. Big Fish School of Digital Filmmaking (Pty) Ltd 
    6. Blacken Security Services 
    7. Bokgoni Training And Development 
    8. CBM TRAINING PTY LTD 
    9. Centre For Economic Participation 
    10. CLEAN HEAT ENERGY SAVING SOLUTIONS (PTY) LTD 
    11. College of Cape Town (City Campus) 
    12. Ekurhuleni Artisans and Skills Training Pty Ltd 
    13. eMedia Investment 
    14. FILM Mentorship & Training 
    15. Footprint Media academy Pty ltd 
    16. Furniture World Training Centre 
    17. GADJENI TRADING ENTERPRISE 
    18. Goitsebasadi Construction Project 
    19. IMBAWULA CIVIL ENGINEERING ACADEMY 
    20. In Touch Community Development & Project Managers 
    21. INDUSTRIES EDUCATION & TRAINING INSTITUTE 
    22. Interlink Technical Training 
    23. Jeppe College of Commerce and Computer Studies 
    24. Jot Tirelo 13 Trading (Pty) Ltd 
    25. Leps Training Consultants 
    26. LNT Trading Enterprise 
    27. Macsen Construction & Projects 
    28. Maduna Development Agency cc 
    29. Maluti TVET College 
    30. Mojapele Production cc 
    31. Motheo TVET College 
    32. Mothusi Management Consultants 
    33. MPUMALANGA REGIONAL TRAINING TRUST 
    34. NEMISA 
    35. Ngakatse Trading 
    36. No Limits Trading Enterprise 
    37. Oakfields College 
    38. Oakfields College (Head Office) 
    39. PRIMESERV CORPORATE SOLUTIONS PTY LTD T/A PRIMESERV HR SOLUTIONS 
    40. Protech Training (Pty) Ltd 
    41. Sakhisizwe Development Training 
    42. Sekhukhune District Municipality EMS Training Academy 
    43. Sonani Training and Communications 
    44. Supersport Pty Ltd 
    45. The Business Zone 352 
    46. The Media Workshop cc 
    47. Tjeka Training Matters Pty Ltd 
    48. Umfolozi FET College 
    49. WAL TRAINING 
    50. West Coast TVET College 
    51. Work Skills Resources 
    52. Zwide Development 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.