SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Develop, implement and evaluate a marketing strategy for a new venture 
SAQA US ID UNIT STANDARD TITLE
114583  Develop, implement and evaluate a marketing strategy for a new venture 
ORIGINATOR
SGB Generic Management 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Generic Management 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular-Fundamental  Level 4  NQF Level 04 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
This Unit Standard is for those learners who need to develop and implement a marketing strategy for a new venture idea/opportunity. The marketing strategy will include the understanding of the marketing components product, promotion, place and price. The learner will be competent in compiling basic market research and interpreting the findings of relevant business research.

The qualifying learner will be able to:
  • Demonstrate knowledge of marketing concepts applicable to a new venture.
  • Analyse the product/service requirements of the target market of a new venture.
  • Demonstrate an understanding of the market research process and interpretation of research findings relevant to the new venture.
  • Develop a marketing plan for a new venture. 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this Unit Standard should be competent in Computer Literacy, Mathematical Literacy and Communications at NQF Level 3 or equivalent. 

    UNIT STANDARD RANGE 
  • An all rounded understanding of the marketing mix and resources available and their uses.
  • A broad understanding of marketing research. 

  • Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Demonstrate knowledge of marketing concepts applicable to a new venture operation. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The concepts product, price, place and promotion are defined in terms of the marketing mix. 

    ASSESSMENT CRITERION 2 
    Key marketing concepts are explained in terms of their implication for own venture. 

    ASSESSMENT CRITERION 3 
    Marketing media are compared in terms of their advantages and disadvantages for effective marketing of products and/or services of own venture. 

    ASSESSMENT CRITERION 4 
    The target market and positioning of own venture is identified and described accurately. 

    SPECIFIC OUTCOME 2 
    Analyse the product/service requirements of the target market of a new venture. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Sources of market information about similar products and/or services are identified with a view to identifying the needs of a specific target market. 

    ASSESSMENT CRITERION 2 
    Competition for the provision of products and/or services is identified in terms of the services, prices and promotions offered by the business venture. 

    ASSESSMENT CRITERION 3 
    External and environmental factors impacting on consumer or customer behaviour are assessed for impact on marketing decisions. 

    ASSESSMENT CRITERION 4 
    The competitive advantages and disadvantages of the product/service are assessed using a marketing analysis approach. 

    ASSESSMENT CRITERION 5 
    Changes to the product and/or service delivery are identified which would enhance the marketing of the new venture. 

    SPECIFIC OUTCOME 3 
    Demonstrate an understanding of the market research process. 
    OUTCOME NOTES 
    Demonstrate an understanding of the market research process and interpret the findings relevant to the new venture. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The different techniques and methodology used for market research are evaluated and one selected for a own business research. 

    ASSESSMENT CRITERION 2 
    A planned market research for own venture is designed to include all aspects of the marketing of products/services offered by the business venture. 

    ASSESSMENT CRITERION 3 
    Other studies and published data on the market are analysed in terms of own business. 

    ASSESSMENT CRITERION 4 
    Factual information is gathered and interpreted in terms of own business. 

    ASSESSMENT CRITERION 5 
    Recommendations for own venture are formulated using the factual information. 

    SPECIFIC OUTCOME 4 
    Develop and implement a marketing plan for a new venture. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    A marketing plan is developed to reflect research findings and recommendations for own venture. 

    ASSESSMENT CRITERION 2 
    The marketing plan is aligned to the business plan of own venture. 

    ASSESSMENT CRITERION 3 
    A cost effective mix of marketing methods are reflected in the plan. 

    ASSESSMENT CRITERION 4 
    The marketing plan, based on research, is implemented for own venture. 

    ASSESSMENT CRITERION 5 
    A process to monitor the marketing plan is designed to evaluate if the desired outcomes have been achieved. 

    SPECIFIC OUTCOME 5 
    Evaluate and modify the marketing plan. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    The marketing plan is monitored for achieving the desired outcomes. 

    ASSESSMENT CRITERION 2 
    The positive, negative and interesting facts of the implementation of the plan are recognized and listed with a view to making the necessary amendments to the plan. 

    ASSESSMENT CRITERION 3 
    Possible modifications to the original plans are considered and tested. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • This Unit Standard will be assessed by an assessor and moderated by a moderator, registered with the relevant accredited ETQA responsible for the quality assurance of this Unit Standard.
  • Any institution offering learning that will enable achievement of this Unit Standard must be accredited as a provider through the appropriate quality assuring ETQA, or Learning Programme approval with an ETQA that has a Memorandum of Understanding with the quality assuring ETQA.
  • Verification (external moderation) of assessment and moderation by the provider, will be conducted by the relevant quality assuring ETQA according to the moderation guidelines in the relevant Qualification and the agreed ETQA policy and procedures.
  • An individual wishing to be assessed through RPL against this Unit Standard, may apply to an assessment agency or provider institution accredited by the relevant quality assuring ETQA, or by an ETQA that has a formal agreement/accreditation with the relevant quality assuring ETQA. 

  • UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
  • Marketing objectives includes selling products and/or services, attracting customers, developing and maintaining customer loyalty, maintaining image, providing information.
  • Marketing concepts include needs, demands, market, marketing mix, promotion, public relations, service and advertising.
  • Marketing media include radio, television, print media advertisements, print media editorials, brochures, telemarketing and public relations.
  • Research processes, methods and techniques, i.e. surveys, interviews, questionnaires.
  • External and environmental factors include cultural, social, economic, regulatory, technological, demographic and competitive.
  • Marketing recourses include people, time, capital and space.
  • Marketing includes marketing communications with sponsors and public relations. 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems pertaining to marketing a new venture. 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others utilising skills and abilities to ensure the best marketing strategy for the new venture. 

    UNIT STANDARD CCFO COLLECTING 
    Collect, evaluate, organise and critically evaluate information pertaining to marketing. 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively so that correct processes are followed and correct channels are utilised in marketing the new venture. 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology to communicate with customers in the marketing and research processes. 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate an understanding of the world as a set of related systems and how it would impact on the marketing of the new venture. 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  23953   Further Education and Training Certificate: New Venture Creation (SMME)  Level 4  NQF Level 04  Passed the End Date -
    Status was "Reregistered" 
    2009-05-13  Was SERVICES until Last Date for Achievement 
    Core  20884   National Certificate: New Venture Creation (SMME)  Level 4  NQF Level 04  Passed the End Date -
    Status was "Registered" 
    2005-04-10   
    Elective  58761   Further Education and Training Certificate: Early Childhood Development  Level 4  NQF Level 04  Reregistered  2023-06-30  ETDP SETA 
    Elective  59097   Further Education and Training Certificate: Real Estate  Level 4  NQF Level 04  Reregistered  2023-06-30  SERVICES 
    Elective  58394   National Certificate: Film and Television Production  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  MICTS 
    Elective  65050   National Certificate: Music  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  CATHSSETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. 3 At Work Recruitment Agency 
    2. Abantu Sikhona Trading and Projects (Pvt) Ltd 
    3. ABM Real Estate and Auctioneers 
    4. ACADEMY FOR MASTER AGENTS 
    5. AFS Workshop 
    6. Aldes Training Academy 
    7. Amogelang Marketing and Training 
    8. Artshub Institute 
    9. Aubrey Nyiko Business Enterprise cc 
    10. Avax Training & Development 
    11. Aviwe Business Development and 
    12. Bakone Itireleng Trading Enterprises 
    13. BATLAGAE ETD CONSULTANCY 
    14. BDCE 
    15. BDCE (Pty) Ltd 
    16. Big Fish 
    17. BLC Entertainment 
    18. Boitjhorisong Resource Centre 
    19. BOLAND COLLEGE 
    20. Brain Boosters Business Education (PTY) LTD 
    21. Brainwave Projects 1997 CC 
    22. BSSA 
    23. Business and Auction Academy 
    24. Centre for Creative Education/Iziko La Bantu Be Afrika NPC 
    25. College of Cape Town - Athlone Campus 
    26. Comfortable Tech 
    27. Compass Academy of Learning 
    28. CREATIVE ARTS COLLEGE 
    29. Custoda Trust 
    30. D M Management and Consulting 
    31. DEVELO CC 
    32. Digital Media Arts College 
    33. Dintshang Trading 
    34. Directflo 
    35. Dishome Consulting 
    36. DONALD INVESTMENTS AND PROJECTS PTY LTD 
    37. Early Inspiration 
    38. Early Learning Resource Unit (ELRU) 
    39. EASTCAPE MIDLANDS COLLEGE BUSINESS UNIT (Uitenhage) (WA) 
    40. EBENEZER TRAINING HOUSE FOR EARLY LEARNING 
    41. Edu Experts SA 
    42. Edu P Earl Education For Practitioners in Early Childhood Development (Pty) Ltd 
    43. EDU-Bless College 
    44. Edu-Build Institute 
    45. EDUTAK PRE-SCHOOL TRAINING AND DEVELOPMENT 
    46. Elgin Community College 
    47. Enjo Consultants (Pty) Ltd 
    48. Environment and Language Education Trust 
    49. Epitome Villa (Pty)Ltd 
    50. Euro Blitz 
    51. Evers Xcellence Management Consulting 
    52. EYETHU NATIONAL COMPUTER COLLEGE PTY LTD 
    53. Falcon Business Institute (Pty) Ltd 
    54. FALSE BAY TECHNICAL VOCATIONAL EDUCATION & TRAINING COLLEGE 
    55. FILM Mentorship & Training SA 
    56. Footprint Media academy Pty ltd 
    57. Frayintermedia Cc 
    58. FURNITURE WORLD TRAINING CENTRE 
    59. Future Performance Training and Development 
    60. Future-Teacher (Pty) Ltd 
    61. Gauteng Baobab Early Learning Training Programme 
    62. Global Star Trading 
    63. Gold Class Group 
    64. Goldfields TVET College 
    65. Grassroots Adult Education and Training Trust 
    66. Greenview Training and Development Skills Centre 
    67. GWALA TRAINING SERVICES 
    68. Heirs Training and Development 
    69. Highrise Business Academy 
    70. HOPE ACADEMIC AND SKILL CENTRE 
    71. HUGENOTE COLLEGE 
    72. HYDE PARK BUSINESS SCHOOL HPBS 
    73. I CARE RESOURCE CENTRE 
    74. ICM t/a Institute for Career Management 
    75. Igugu Training and Investments 
    76. Ikhwezi Management and Training Institute 
    77. Ikusasa Lothisha t/a ECD Training Provider 
    78. Institute for the Advancement 
    79. Institute of Professional Studies and Services 
    80. Isamon Vocational College of Excellence Pty Ltd 
    81. Isibani Skills Academy 
    82. Isibani Soluntu Development Trust 
    83. ISIKOLO School of Learning 
    84. IT Labs Consulting 
    85. Itireleng Bokamoso Trading Development Services and Associates 
    86. Jabulani Training & Development 
    87. Johannesburg Institute of Engi 
    88. Johnson'S Promotions 
    89. JOSHILA DESAI INSTITUTE 
    90. Josmap Training Institute 
    91. JUBILEE SKILLS ACADEMY 
    92. Katehong Early Learning Resourse Unit (KELRU ) 
    93. Kefen Property Group 
    94. Keletsong Community Training & Resource Centre 
    95. Kgang-Kgolo Consulting 
    96. KHANIMAMBA TRAINING AND RESOURCE CENTRE 
    97. Khanyisa Technical Institute 
    98. Khululeka Community Education Centre 
    99. Kids Academy 
    100. Kitso Bokamoso Training Solution 
    101. KITSO TRAINING AND DEVELOPMENT 
    102. Klein Karoo Resource Centre 
    103. Kululeko Consulting 
    104. Legacy Leap Skills Developmemt Institute (Pty) Ltd 
    105. Leronsa Trading Enterprise 
    106. LESEDI EDUCARE ASSOCIATION 
    107. LETHATSI 
    108. Li Lichule Trading cc 
    109. Loago Business Consulting 
    110. Lynne Hobbs cc 
    111. M28 Consulting and Training 
    112. MAITE BUSINESS CONSULTING AND TRAINING AGENCY 
    113. MASIKHULE EARLY CHILDHOOD DEVELOPMENT CENTRE 
    114. Mass Computer Training and Printers 
    115. MATHS CENTRE INCORPORATING SCIENCES 
    116. MBOWA COLLEGE PTY LTD 
    117. Mcanyi Group 
    118. Media Village Training 
    119. MENCHO BUSINESS DEV PTY LTD 
    120. MENTORNET (PTY) LTD 
    121. Meraki Property Solutions 
    122. Mochochonono Training Solutions cc 
    123. Motheo Training Institute Trust 
    124. Movietech Film and Television College 
    125. MTL Training and Projects 
    126. MUMA INVESTMENTS PTY LTD 
    127. N and C Civils 
    128. NATAL EARLY LEARNING RESOURCE UNIT TRUST 
    129. Ndoma Mathodi Trading Enterprise 
    130. Netgrow Training Solutions 
    131. Networx for Career Development 
    132. New Beginnings Training and Development Organisation 
    133. Next Step Academy (Pty) Ltd 
    134. Nkqubela Community Developers 
    135. Noni Community Development 
    136. Northern Cape Rural TVET College 
    137. Northern Cape Urban College: Kimberley Campus 
    138. Northlink College 
    139. Northshore Trading 19CC t/a Makakhaunye Training and Development Agency 
    140. NTATAISE TRUST 
    141. Ntevho-Ketso Training and Recruitement Consultancy cc 
    142. Ntsangalala Business Enterprise 
    143. NUEMANN VAN ROOYEN INC 
    144. Ogni Cosa Trading Enterprise 
    145. OL Afrika Media 
    146. OPELONG BUSINESS INSTITUTE (PT 
    147. Orbit FET College - Central Office 
    148. Peddie Development Centre 
    149. Peo Entle HIV Wellness Management and Youth Skills Development NPO 
    150. People Upliftments t/a POPUP Upliftment 
    151. Petra institute of Development (PTY) Ltd 
    152. PMA Holding (Pty) Ltd 
    153. PND Academy of Learning cc 
    154. Pracical Audio Solution 
    155. Pro-Ed Training 
    156. Prodigy Business Services 
    157. PROFESSIONAL CHILD CARE COLLEGE PTY LTD 
    158. Professional Development and Training Institute (Pty) Ltd 
    159. Prospect Plus 
    160. PRX SCHOOL TEST 
    161. Rampadise Education Training & Development Centre 
    162. Read Educational Trust 
    163. Realeboga Development Services 
    164. Regen Institute of Leadership and Management Education 
    165. REGIONAL EDUCARE COUNCIL 
    166. Retshetse Training Project 
    167. Rhodes University 
    168. Richfield Graduate Institute of Technology Pty Ltd 
    169. Right 4 u College 
    170. ROYAL HOMES REAL ESTATE ACADEMY PTY LTD 
    171. RRK Training 
    172. SA College of Technology (PTY) 
    173. Safe and Sound Learning Association 
    174. SANTS College 
    175. SARDONIX PROPERTIES AND INVESTMENTS 
    176. Seshni Consulting 
    177. SFM CONSULTANTS PTY LTD 
    178. Shirs Vision Compleadev 
    179. Sisazi Consulting 
    180. SITHUTHUKILE TRUST 
    181. Siyahluma Education Institute 
    182. Skills Development Professionals Pty Ltd 
    183. Sonani Training and Communications 
    184. South African Congress For Early Childhood Development 
    185. SOUTH AFRICAN CORPORATE TRAINI 
    186. South Cape Public FET College - George Campus 
    187. Southern Africa Youth Project 
    188. Southern African Youth Movement 
    189. Spotru Training Centre 
    190. SPS Consulting (Pty) Ltd 
    191. Star Choice Trading 407 (Pty) Ltd 
    192. Sustainability Institute Trust 
    193. T Mabuya & Associates (Pty) Ltd 
    194. Takatso Educare Training and Development Services 
    195. Takusani Group 
    196. Teachers Learning Centre (Pty) Ltd 
    197. Tembe Service Providers 
    198. Tendazwau Trading 8 (PTY) LTD 
    199. THABANGOFE LE JOY TRADING ENTERPRISE 
    200. Thabelanang t/a Thabelanang Trading Enterprise 
    201. The Camera Academy 
    202. The Iscariota Group (Pty) Ltd 
    203. THE MATTHEW GONIWE SCHOOL OF LEADERSHIP AND GOVERNANCE 
    204. The Media Workshop 
    205. The Open Window (Pty) Ltd 
    206. The Port Elizabeth Early Learning Centre 
    207. Thembekile training consulting 
    208. Threshold Advance Training 
    209. Thubelihle Graduate Institute 
    210. THUKAKGALADI INTEGRATED DEVELOPMENT PROJECT 
    211. THUSANANG TRUST 
    212. Thuto Ya Setshaba Training Services (Pty) Ltd 
    213. Thuto-Botshabelo Training and Projects (Pty) Ltd 
    214. Tiakeni Training Centre 
    215. Timothy Lloyd Global Transformation Concepts 
    216. TMT Training Institute 
    217. TPN Training and Recruitment cc 
    218. Trainers without Borders 
    219. Training and Progression House 
    220. Training and Resources in Early Education (TREE) 
    221. TRAINING AT WORK PTY LTD 
    222. TSHEPANG EDUCARE TRUST 
    223. Ukwakhile Training 
    224. Uniko Development and Training Projects 
    225. UNIVERSAL COLLEGE OUTCOMES SA 
    226. URBANITE ENTERPRISES PTY LTD 
    227. Vala Nge Bhetshu Human Capital Development (Pty) Ltd 
    228. VEB CELE & Associates (Pty) Ltd 
    229. VRV SINGH ENTERPRISES LTD 
    230. Vuselela TVET College 
    231. VUTHLARI MARKETING CONSULTING 
    232. Waterberg TVET College 
    233. Winston Academy 
    234. World Wide Education Providers(Pty)Ltd 
    235. Woz'obona Early Childhood Community Service Group 
    236. Xoliswa Tini Training Academy 
    237. Yellow Media Learning Institute (Pty) Ltd 
    238. Youth Media Movement 
    239. ZA WIT (PTY) LTD 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.