SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED QUALIFICATION THAT HAS PASSED THE END DATE: 

National Certificate: New Venture Creation (SMME) 
SAQA QUAL ID QUALIFICATION TITLE
20884  National Certificate: New Venture Creation (SMME) 
ORIGINATOR
SGB Generic Management 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY NQF SUB-FRAMEWORK
-   OQSF - Occupational Qualifications Sub-framework 
QUALIFICATION TYPE FIELD SUBFIELD
National Certificate  Field 03 - Business, Commerce and Management Studies  Generic Management 
ABET BAND MINIMUM CREDITS PRE-2009 NQF LEVEL NQF LEVEL QUAL CLASS
Undefined  162  Level 4  NQF Level 04  Regular-Unit Stds Based 
REGISTRATION STATUS SAQA DECISION NUMBER REGISTRATION START DATE REGISTRATION END DATE
Passed the End Date -
Status was "Registered" 		 SAQA 0741/02  2002-04-10  2005-04-10 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2006-04-10   2009-04-10  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This qualification is replaced by: 
Qual ID Qualification Title Pre-2009 NQF Level NQF Level Min Credits Replacement Status
23953  Further Education and Training Certificate: New Venture Creation (SMME)  Level 4  NQF Level 04  162  Complete 

PURPOSE AND RATIONALE OF THE QUALIFICATION 
Purpose:

In order to give effect to the above vision and framework, the qualification will have as its core purpose, qualifying learners to be competent in consistently using a variety of technical, business managerial and personal skills and strategies in the creation and sustenance of added value in any product, process or system in any context. The successful learner will have developed a sound foundation for the application of these skills to explore a diverse range of entrepreneurial opportunities.

The conceptual framework of this entrepreneurial qualification is, in general, to create a union between an actor element (e.g. individual, team or organisation) and a project or process element (e.g. product, service or system) with added value as a core outcome. Within this context the qualification is grounded in the provocation of behavioural change. An added perspective is that these programmes will lead towards a more entrepreneurial society in a wide range of political legislative and social policies and practices.

Research has indicated that in order to qualify for the Certificate: Venture Creation, learners will need to demonstrate competence in the following:
  • Acquisition of an Entrepreneurial Profile which includes, inter alia, an innovation orientation.
    (The ability to use their understanding of the characteristics of successful entrepreneurs to develop these characteristics within themselves while having an appreciation of the importance of an innovation orientation to business success; and the knowledge of specific techniques for releasing creativity in the development of a viable business opportunity.)
  • Acquisition of research skills relevant to Venture Creation viz Exploratory Market Research, Competitors Analysis, Industry Analysis, Consumer Research.
  • Effective and efficient communication within the total business environment (not only as a critical cross field outcome under unit standards, but the integration of various skills to achieve this.)
  • Awareness of and accounting for relevant legal and legislative requirements.
  • Ability to mobilise resources to start a new venture.
    [The ability to formulate deploy, review and implement policy and strategy into plans and action.]
  • Ability to manage and use resources and information effectively and efficiently (Manage Operational Activities).
  • Ability to structure and appropriately manage the market access component of their venture.
    [The ability to determine the requirements and enhance expectations of customers and markets.]
  • Ability to initiate and sustain quality leadership within the new venture.
    [The ability to inspire, support and promote a culture of performance excellence.]
  • Ability to identify, manage, review and improve business processes. (Business Improvement).
  • Ability to release the full potential of self and others.

    Rationale:

    The design and establishment of an entrepreneurship qualification must aim to:
  • Develop appropriate skills and knowledge required for the establishment or development of an enterprise.
  • Address the economic/administrative and behavioural (psycho-social) barriers that contribute to failures in starting and sustaining the enterprise.

    South Africa has a plethora of small business training programmes and many small business structures and policies. However, there have been no appreciable related improvements in job creation or economic competitiveness to date. In fact, the government is on record for admitting that, despite the huge investment in support structures and training, there is little appreciable positive impact evident in the SMME sector. Entrepreneurship failure can mainly be assigned to the absence of much needed skills to become truly entrepreneurial.

    In South Africa, higher education has come under the spotlight for its potential role in the development of entrepreneurs. A major challenge it faces is the aligning of curricula and objectives with the needs of society and the marketplace - and the production of learners who will be able to contribute to wealth creation for the nation.

    There is a need for a unifying framework for the development of entrepreneurs. It is in this context that this qualification is proposed. 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    English literacy and numeracy at NQF 3 or equivalent.

    Recognition of prior learning:

    This qualification may be achieved in part through the recognition of prior learning, which includes formal, informal and non-formal learning and work experience. 

    RECOGNISE PREVIOUS LEARNING? 
    Y 

    QUALIFICATION RULES 
  • All the unit standards in the fundamental component (56 credits) are compulsory.
  • All the unit standards in the core component are compulsory (93 credits).
  • Learners must choose unit standards totalling a minimum of 13 credits for the elective component.

    These standards may be taken from those listed as electives in the qualification or any other that suit the learning programme of the learner. 
    		•

    EXIT LEVEL OUTCOMES 
    1.
    The ability to build basic personal and interpersonal skills which will serve as a foundation for all further business learning. Specific outcomes: The qualified learner will be able to:
  • Demonstrate the importance of teamwork in a business and improve his/her ability to effectively work with others in a team.
  • Be able to display a knowledge of the effects of group dynamics and reflect these in the business.
  • Be aware of the various behaviours that can interfere with team effectiveness and use this to overcome similar problems in his/her future business.
  • Be able to enhance teamwork by employing motivational strategies which he/she can implement in his/her future business.

    2.
    The ability to use their understanding of the characteristics of successful entrepreneurs to develop these characteristics within themselves. Specific outcomes: The qualified learner will be able to:
  • Examine and analyse own value system in an ethical business context in order to be aware of, and adhere to, all apects of law in his/her future business venture.
  • Apply characteristics of successful entrepreneurs and develop these characteristics within themselves.
  • Appreciate the importance of an innovation orientation to business success and know the specific techniques for stimulating creativity in the development of a viable business opportunity.
  • Be able to establish a base line of self-knowledge in respect of personality, interests, and aptitudes; and use this as a foundation for the development of appropriate business ideas.

    3.
    The ability to apply sound basic business concepts to establish his/her own viable business venture. Specific outcomes: The qualified learner will be able to:
  • Communicate effectively, both verbally and in writing, with all internal and external stakeholders.
  • Use basic numeracy skills in a range of commonly used business calculations.
  • Understand the economic realities of South Africa and use this to identify the opportunities that exist for SMME engagement.
  • Identify the criteria for creating an effective business plan and its successful implementation.
  • Effectively apply and implement the appropriate research techniques in identifying marketing opportunities.
  • Identify the various forms of legal structure available for his/her new venture.
  • Formulate and implement a marketing plan for his/her proposed business.
  • Identify financing options, and access the finance required for the establishment of the business.
  • Implement an action plan in order to execute the establishment his/her own business.

    4.
    The ability to apply a range of business skills in sustaining his/her business venture. Specific outcomes: The qualified learner will be able to:
  • Apply the principles of costing and pricing in his/her own business venture.
  • Analyse and evaluate the market research undertaken in order to successfully penetrate the identified market.
  • Use effective financial management tools and processes that will contribute to the profitability and efficiency of their business.
  • Monitor business progress and take corrective action as required.
  • Use maintenance management techniques and tools as a process for managing and anticipating expenditure.

    5.
    The ability to use the resources at their disposal for business growth by aligning both internal and external environments in response to market conditions. Specific outcomes: The qualified learner will be able to:
  • Identify support structures and create good working relationships, using these sources of support, to maximise his/her chances of success.
  • Implement effective negotiation tactics to secure a favourable outcome in the bargaining process.
  • Analyse his/her marketing objectives by ensuring that the correct strategy is being pursued; and know how and where the business`s attributes need to be developed.
  • Take decisions concerning the future of his/her business with awareness of their implications.
  • Be familiar with the elements of the exporting process which he/she could apply in the growth of the business. 
    		•

    ASSOCIATED ASSESSMENT CRITERIA 
    The assessment criteria of the qualification are embodied in the unit standards. The depth of technical expertise that will be assessed across the various specialist contexts are clearly articulated in the relevant specific outcomes, assessment criteria and range statements within these unit standards.

    Integrated Assessment:

    A summative integrated assessment framework is proposed as follows:
  • Acquisition of an Entrepreneurial Profile which includes, inter alia, an innovation orientation. (Interdependence with: Know Yourself, Innovation Orientation for Entrepreneurs, Entrepreneurial Profile, setting personal Goals)
  • Acquisition of research skills relevant to Venture Creation viz Exploratory Market Research, Competitors Analysis, Industry Analysis, Consumer Research. (Interdependence with Business idea selection, Marketing for a new venture, understanding the economy, IT, Numeracy)
  • Ability to mobilise resources to start a new venture. (Interdependence with Strategic Planning, Financing a new business, Marketing for a new venture, Business Communication, determining profitability for a new venture, Working in Teams, Negotiating in a Business)
  • Ability to manage an efficient and effective new business entity. (Interdependence with managing HR, Financial Management for a new enterprise, Business Performance Management, Working in a team)
  • Ability to structure and appropriately manage the market access component of their venture. (Interdependence with Strategic Planning, Negotiation in business, Marketing, Business Ethics)
  • Ability to initiate and sustain quality leadership within the new venture. (Interdependence with Working in a Team, Business performance management, Business Ethics, Quality management)
  • Ability to implement a business improvement plan. (Interdependence with, Strategic Planning, Quality Management, Business Performance Management)

    The identification and solving of problems, team work, entrepreneurial development of self and others, organising self, planning and managing processes within small business, implication of actions and reactions in the world as a set of related systems must be assessed during any combination of practical, foundational and reflexive competencies assessment methods and tools to determine the whole person development and integration of applied knowledge and skills.

    Assessors and moderators should develop and conduct their own integrated assessment by making use of a range of formative and summative assessment methods. Assessors should assess and give credit for the evidence of learning that has already been acquired through formal, and informal learning and work experience.

    Unit standards associated with the qualification must be used to assess specific and critical cross-field outcomes. During integrated assessments the assessor should make use of formative and summative assessment methods and should assess combinations of practical, applied, foundational and reflective competencies. 
    		•

    INTERNATIONAL COMPARABILITY 
    This qualification has been benchmarked against international standards and qualifications, specifically those of New Zealand, Australia and Scotland. International and South African support for the proposed conceptual framework and content is evidenced in the work of:

    Amos, T.L. & Maas, G. (2001) Developing entrepreneurial students: A proposal of the what and how. University of Rhodes. Paper submitted at the 11th global IntEnt-Conference, 2nd to 4th July 2001, Kruger National Park, South Africa.

    Begley, T.M. & Boyd, D.P. (1987). A comparison of entrepreneurs and managers of small businessfirms. Journal of Management, 13, pp. 99-108.

    Davies, TA; Fagan, K. (1995). The Graduate Enterprise Programmes. Durban, South Africa. Siyakhana Holdings.

    Davies, TA; (2001). Venture Creation : An Innovative Learnership Model for the Self-Employed. (Technikon Natal, Paper submitted to the IVEATA Conference, 11th - 15th November 2001, Tanzania)

    Gartner, W.B. & Vesper, K.H. (1994). Experiments in Entrepreneurship Education: Successes and Failures. Journal of Business Venturing. New York.

    Gibbs, A. (1992). The enterprise culture and education - understanding enterprise education and its links with small business, entrepreneurship and wider educational goals. International Small Business Journal. pp. 24.

    Gorman, G.; Hanlon, D.; King, W. (April / June 1997). Some Research Perspectives on Entrepreneurship Education and Education for Small Business Management: A Ten-Year Literature Review. International Small Business Journal, pp. 22.

    Solomon, G.T.; Winslow, E.K. & Tarabishy, A. (1997). Entrepreneurial Education in the United States An Empirical Review of the Past Twenty Years.

    Terblanche, N.S.; Keyter, L. (1997). Creative Entrepreneurship. Pretoria, South Africa. Kagiso Tertiary.

    Van Vuuren, J.J. & Antonites, A.J. (2nd to 4th July 2001). Recent developments regarding content of entrepreneurship training programs. Department of Business Management, University of Pretoria. Paper submitted at the 11th global IntEnt-Conference, Kruger National Park, South Africa.

    Watson, C.H. (2nd to 4th July 2001). Topics for Entrepreneurship Education: Viewpoints of Practitioners in the Gauteng Province of South Africa. Technikon Pretoria. Paper submitted at the 11th global IntEnt-Conference, Kruger National Park, South Africa. 

    ARTICULATION OPTIONS 
  • National Diploma in Small Business Management.
  • Certificate in Business Management. 
    		•

    MODERATION OPTIONS 
  • Anyone assessing a learner or moderating the assessment of a learner against this Qualification must be registered as an assessor with the relevant ETQA.
  • Any institution offering learning that will enable the achievement of this Qualification must be accredited as a provider with the relevant ETQA.
  • Assessment and moderation of assessment will be overseen by the relevant ETQA according to the ETQAs policies and guidelines for assessment and moderation; in terms of agreements reached around assessment and moderation between ETQAs (including professional bodies); and in terms of the moderation guideline detailed immediately below.
  • Moderation must include both internal and external moderation of assessments at exit points of the qualification, unless ETQA policies specify otherwise. Moderation should also encompass achievement of the competence described both in individual unit standards, exit level outcomes as well as the integrated competence described in the qualification.

    Anyone wishing to be assessed against this Qualification may apply to be assessed by any assessment agency, assessor or provider institution that is accredited by the relevant ETQA. 
    		•

    CRITERIA FOR THE REGISTRATION OF ASSESSORS 
    Assessors need experience in the following areas:
  • Interpersonal skills, subject matter and assessment.
    (The assessor needs to be competent in the planning and conducting of assessment of learning outcomes and in the design and development of assessments as described in the unit standards. Plan and conduct assessment of learning outcomes NQF level 4. Subject matter experience must be well developed within the field of business development and small business management.) The assessor must have completed, at least:
  • A business qualification at NQF level 5 or above with a minimum of 2 years own business experience; or
  • A minimum of 5 years personal experience of business start-up and management.

    Assessors need to be registered with the relevant Education and Training Quality Assurance Body. 
    		•

    NOTES 
    This qualification has been replaced by qualification 23953 which is "National Certificate: New Venture Creation (SMME)", Level 4, 162 credits. 

    UNIT STANDARDS: 
      ID UNIT STANDARD TITLE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
    Core  114600  Apply innovative thinking to the development of a small business  Level 4  NQF Level 04  4 
    Core  114594  Apply the principles of costing and pricing to a business venture  Level 4  NQF Level 04  6 
    Core  114598  Demonstrate an understanding of an entrepreneurial profile  Level 4  NQF Level 04  5 
    Core  114595  Demonstrate an understanding of the function of the market mechanisms in a new venture  Level 4  NQF Level 04  5 
    Core  13940  Demonstrate knowledge and application of ethical conduct in a business environment  Level 4  NQF Level 04  4 
    Core  114587  Determine and manage the human resource needs of a new venture  Level 4  NQF Level 04  4 
    Core  114583  Develop, implement and evaluate a marketing strategy for a new venture  Level 4  NQF Level 04  8 
    Core  114588  Develop, implement and monitor a quality policy for a new venture  Level 4  NQF Level 04  4 
    Core  114584  Finance a new venture  Level 4  NQF Level 04  5 
    Core  114591  Implement an action plan for business operations  Level 4  NQF Level 04  4 
    Core  114586  Manage finances of a new venture  Level 4  NQF Level 04  5 
    Core  114589  Manage time productively  Level 4  NQF Level 04  4 
    Core  114590  Mobilise resources for a new venture  Level 4  NQF Level 04  4 
    Core  114618  Monitor productivity in a business venture  Level 4  NQF Level 04  5 
    Core  114607  Negotiate in a new venture  Level 4  NQF Level 04  4 
    Core  114585  Plan strategically to improve business performance  Level 4  NQF Level 04  4 
    Core  114592  Produce business plans for a new venture  Level 4  NQF Level 04  8 
    Core  114596  Research the viability of new venture ideas/opportunities  Level 4  NQF Level 04  5 
    Core  114593  Tender to secure business for a new venture  Level 4  NQF Level 04  5 
    Fundamental  8968  Accommodate audience and context needs in oral communication  Level 3  NQF Level 03  5 
    Fundamental  8969  Interpret and use information from texts  Level 3  NQF Level 03  5 
    Fundamental  8973  Use language and communication in occupational learning programmes  Level 3  NQF Level 03  5 
    Fundamental  8970  Write texts for a range of communicative contexts  Level 3  NQF Level 03  5 
    Fundamental  9015  Apply knowledge of statistics and probability to critically interrogate and effectively communicate findings on life related problems  Level 4  NQF Level 04  6 
    Fundamental  8974  Engage in sustained oral communication and evaluate spoken texts  Level 4  NQF Level 04  5 
    Fundamental  8975  Read analyse and respond to a variety of texts  Level 4  NQF Level 04  5 
    Fundamental  9016  Represent analyse and calculate shape and motion in 2-and 3-dimensional space in different contexts  Level 4  NQF Level 04  4 
    Fundamental  7468  Use mathematics to investigate and monitor the financial aspects of personal, business, national and international issues  Level 4  NQF Level 04  6 
    Fundamental  12153  Use the writing process to compose texts required in the business environment  Level 4  NQF Level 04  5 
    Fundamental  8976  Write for a wide range of contexts  Level 4  NQF Level 04  5 
    Elective  14552  Contract service providers  Level 4  NQF Level 04  3 
    Elective  13952  Demonstrate basic understanding of the Primary labour legislation that impacts on a business unit  Level 4  NQF Level 04  8 
    Elective  13945  Describe and apply the management of stock and fixed assets in a business unit  Level 4  NQF Level 04  2 
    Elective  110003  Develop administrative procedures in a selected organisation  Level 4  NQF Level 04  8 
    Elective  7791  Display cultural awareness in dealing with customers and colleagues  Level 4  NQF Level 04  4 
    Elective  8561  Function in a Team  Level 4  NQF Level 04  4 
    Elective  10388  Interpret basic financial statements  Level 4  NQF Level 04  3 
    Elective  109999  Manage service providers in a selected organisation  Level 4  NQF Level 04  5 
    Elective  13947  Motivate a team  Level 4  NQF Level 04  6 
    Elective  114597  Practice effective team work in a venture  Level 4  NQF Level 04  4 


    LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION: 
    When qualifications are replaced, some of their learning programmes are moved to being recorded against the replacement qualifications. If a learning programme appears to be missing from here, please check the replacement.
     
    NONE 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    NONE 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.