SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Apply sound communication principles in the coordination of selected public sector communications programmes 
SAQA US ID UNIT STANDARD TITLE
119346  Apply sound communication principles in the coordination of selected public sector communications programmes 
ORIGINATOR
SGB Public Administration and Management 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Public Administration 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular  Level 5  Level TBA: Pre-2009 was L5  10 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
Learners working towards this standard will be working within a Public Sector environment, specialising in Public Finance Management and Administration, where the acquisition of competence against this standard will add value to one's job. This standard will also add value to public officials who are seeking to develop a career pathway towards becoming an accomplished public finance management and administration specialist.

The qualifying learner is capable of:
  • Demonstrating an understanding of a communication process used to coordinate selected communications programmes in the public sector
  • Identifying appropriate communication tools
  • Utilising information technology to enhance communications
  • Overcoming barriers to communication 

  • LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    Learners accessing this Unit Standard must be in possession of a Further Education and Training Certificate or equivalent qualification 

    UNIT STANDARD RANGE 
    N/A 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Demonstrate an understanding of a communication process used to coordinate selected communications programmes in the public sector. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    A model of communication is described and explained in the context of the public sector 

    ASSESSMENT CRITERION 2 
    The model is applied to a specific communication programme within the public sector 

    ASSESSMENT CRITERION 3 
    The efficacy of the communications model is determined and any gaps in communications process identified 

    ASSESSMENT CRITERION 4 
    Proactive communications solutions are proposed in relation to any gaps identified 

    SPECIFIC OUTCOME 2 
    Identify and utilise appropriate communication tools and strategies. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Appropriate communication methodologies are identified and tools are sourced according to specific communication requirements and the message to be conveyed 
    ASSESSMENT CRITERION RANGE 
    Communication methodologies extend to verbal, written and computerized methodologies, and the tools can include but are not limited to telephonic, email, intranet, internal memorandums and reports, external correspondence, slide presentations, visual aids, external reports, contracts and agreements, meetings
     

    ASSESSMENT CRITERION 2 
    The audience is considered in respect of the message to be conveyed and communication tools are appropriate to the type of audience 
    ASSESSMENT CRITERION RANGE 
    The audience includes but is not limited to internal stakeholders, colleagues and managers, external stakeholders, customers, literate, illiterate and semi-literate persons, national and internationally diverse cultures
     

    ASSESSMENT CRITERION 3 
    Oral and written communication skills are effectively used in interpersonal and organizational communication 

    ASSESSMENT CRITERION 4 
    Reading skills are effectively used to understand and act upon different communication strategies 

    ASSESSMENT CRITERION 5 
    Writing skills are effectively used to generate reports, official memorandums, notices etc. 

    ASSESSMENT CRITERION 6 
    A communications strategy is clearly defined and implemented according to public sector policies and procedures 

    SPECIFIC OUTCOME 3 
    Overcome barriers to communication. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Barriers to interpersonal communication are explained and the ways of overcoming such barriers are proposed 

    ASSESSMENT CRITERION 2 
    Strategies for managing conflict in interpersonal communication are explained and ways for ensuring constructive conflict are identified 

    ASSESSMENT CRITERION 3 
    Typical communications barriers within the public sector context are identified and sound methodologies for addressing these are proposed 

    ASSESSMENT CRITERION 4 
    Cultural diversity and protocol is considered in all communications strategies and any barriers related thereto are appropriately and professionally addressed 

    SPECIFIC OUTCOME 4 
    Utilise information technology to enhance communications. 

    ASSESSMENT CRITERIA
     

    ASSESSMENT CRITERION 1 
    Appropriate computer programmes are identified and utilized to enhance communications 
    ASSESSMENT CRITERION RANGE 
    Computer programmes include but are not limited to word processing packages, spreadsheets, accounting and financial packages, presentation packages, internal systems and programmes, databases, internet programmes, email programmes and intranet programmes
     

    ASSESSMENT CRITERION 2 
    The impact of advanced information technology on the interpersonal relations and other organisational activities is identified and explained 

    ASSESSMENT CRITERION 3 
    Workplace data is analysed and communicated via the appropriate information technology 

    ASSESSMENT CRITERION 4 
    Problem areas pertaining to technology are identified and reported to appropriate division 

    ASSESSMENT CRITERION 5 
    Possible solutions to improve technology are proposed where relevant 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
    1. Any individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
    2. Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
    3. Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
    4. Moderation of assessment will be conducted by the relevant ETQA at its discretion. 

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    The learner must demonstrate an understanding of:
  • Organisational communications policies and procedures
  • Public Sector communications policies and procedures
  • Information technology and related programmes and systems
  • Advanced business writing skills
  • Advanced strategies for conflict management and overcoming barriers to effective communication
  • Change management 

  • UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems using critical and creative thinking processes to enhance communications and solve communications problems 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a team, group, organization or community to convey messages of communication and define and utilise appropriate communication strategies 

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself and one's activities responsibly and effectively in order to ensure expedience and efficacy of communications 

    UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organize and crtically evaluate information in order to overcome communications barriers, analyse audience and convey messages effectively in all communications 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively using visual, mathematical and/or language in the modes of oral and/or written persuasion to interpret and convey messages 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology effectively and critically, showing responsibility to the environment and health of others in conveying communications messages and utilizing communications technology 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate an understanding of the world as a set of interrelated systems by recognising that problem-solving contexts do not exist in isolation and that communications strategies must be considered in a wider context according to the various audiences, cultures, protocols 

    UNIT STANDARD CCFO CONTRIBUTING 
    Participating as responsible citizens in the life of local, national and global communities by being conscious of the nature and method of communications undertaken 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  66089   National Certificate: Human Settlements Development  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  CETA 
    Core  64670   National Certificate: Public Financial Oversight and Accountability  Level 6  Level TBA: Pre-2009 was L6  Reregistered  2023-06-30  PSETA 
    Fundamental  50205   National Certificate: Municipal Integrated Development Planning  Level 5  Level TBA: Pre-2009 was L5  Reregistered  2023-06-30  LG SETA 
    Fundamental  49554   National Diploma: Public Finance Management and Administration  Level 5  NQF Level 05  Reregistered  2023-06-30  LG SETA 
    Elective  57712   Further Education and Training Certificate: Generic Management  Level 4  NQF Level 04  Reregistered  2023-06-30  As per Learning Programmes recorded against this Qual 
    Elective  57824   Further Education and Training Certificate: Public Administration  Level 4  NQF Level 04  Reregistered  2023-06-30  PSETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. Afriwealth Consulting 
    2. Akadon Trading (Pty) Ltd 
    3. Altimax (Pty) Ltd 
    4. AVAX SA 481 CC. T/A Mandisa Development Services 
    5. Bikologix Projects 
    6. Bokatoka Construction and Projects 
    7. Brilliant Affairs 
    8. Buena Vista Learning Academy 
    9. Change Strategies Consulting Services CC 
    10. Cradle Stars Trading Enterprise 
    11. Development Bank of Southern Africa (DBSA) 
    12. DITEBOGO CONSULTANCY CC 
    13. Edge Training Consultancy 
    14. Eskilz College (Pty) Ltd 
    15. ETAMIC PTY LTD 
    16. Ethembeni Multi Service Enterprise (Pty) Ltd 
    17. Excellent Minds Institute (Pty) Ltd 
    18. Faranang Marketing 
    19. GATYANA TRAINING ACADEMY 
    20. GOBELA CONSULTING 
    21. Growth Management Consulting 
    22. Hadima Training Academy 
    23. HDPSA 
    24. Hlombe and Associates 
    25. IALE School of Advanced Learning Education 
    26. ICM t/a Institute for Career Management 
    27. IGKM Management Services (Pty) Ltd 
    28. Inafrica General Trading Pty LTD 
    29. Innovative Shared Services 
    30. Isiphephelo Consultants 
    31. Josmap Training Institute 
    32. KAGISHO BUSINESS CONCEPTS (Pty) LTD 
    33. KOKANO PROJECTS PTY LTD 
    34. Lip Holding (pty) LTD 
    35. LMMM Training and Development 
    36. Mabuya Amahle Trading 
    37. Mafamawethu Consultants 
    38. Makaota Training Consultants 
    39. Mamuhle Academy 
    40. Management College of Southern Africa (MANCOSA) 
    41. Maritime Business Institute 
    42. MARS Business Consulting 
    43. MATEPE INVESTMENTS (PTY) LTD 
    44. Mimosa Business Consultants 
    45. MML Consulting CC. 
    46. Mortarboard Training Solutions 
    47. Motheo Skills Entity 
    48. MTK Corporate Solutions 
    49. MUHANGWENE DEVELOPMENT ENTERPRISE 
    50. Nalengmokoni Investors (Pty) Ltd 
    51. Nkqubela Community Developers 
    52. Nvsion Consulting 
    53. Onyx Training Support 
    54. Pachi Global Foundation 
    55. Pebetse Training and Consulting 
    56. Pioneer Business Consulting 
    57. PMA Holdings (PTY ) LTD. 
    58. Princetop Corporative Training (Pty) Ltd 
    59. Progressive School of Business and Engineering (Pty) 
    60. PTDEV (Pty) Ltd 
    61. Pulakgadi Training Consulting CC 
    62. RCG Markets 
    63. Regent Business School (Pty) Ltd t/a Regent Business School 
    64. Resonance Institue of Learning 
    65. Salt Lake Residence Action Group (SARAG) 
    66. Silalele Consulting CC. 
    67. SIZA NESU TRAINING AND DEVELOPMENT 
    68. South African ABET Development Agency SAADA 
    69. South African Corporate Training Association 
    70. South African Governance and Business College 
    71. Tachfin Holdings 
    72. Talent Centre Training 
    73. Talent Emporium Academy (PTY) Ltd 
    74. Tasc Business Consulting and Training 
    75. Tembe Service Providers 
    76. The Crimson CO CC. 
    77. The Skills Development Corporation Private 
    78. Thinking Mind Trading 
    79. Thuto-Boswa Education and Training Solution 
    80. Tloumogale Business Development & Consulting 
    81. Transafric Consulting Pty Ltd 
    82. Tshepang Consulting & Project 
    83. TWINMARK STRATEGY AND MANAGEMENT CONSULTANTS 
    84. UNIVERSITY OF BUSINESS EXCELLENCE(PTY)LTD 
    85. Vibra Skills CC. 
    86. Vicmat Consultants 
    87. WEINVEST INVESTMENT CC 



    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.