SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Manage marketing and selling processes of a new venture 
SAQA US ID UNIT STANDARD TITLE
119672  Manage marketing and selling processes of a new venture 
ORIGINATOR
SGB Generic Management 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Generic Management 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular-Fundamental  Level 2  NQF Level 02  7 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
Learners working towards this standard will be learning towards the full qualification, or will be working within a SMME (Small, Medium, Micro Enterprise) environment, specialising in New Venture Ownership and Management, where the acquisition of competence against this standard will add value to one's job. This standard will also add value to entrepreneurs who are seeking to develop their entrepreneurial skills so that they can become more marketable for bigger contracts, including commercial and public sector contracts, for example the Department of Public Works programmes.

The qualifying learner is capable of:
  • Implementing marketing plan
  • Negotiating a deal with a customer
  • Outlining processes and principles for completing basic quotes
  • Outlining processes and principles for completing tender documents 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    All learners accessing this qualification must be in possession of a GETC or equivalent qualification. The learner must be competent in mathematical and communications literacy at NQF level 1. 

    UNIT STANDARD RANGE 
    N/A 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Implement marketing plan. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Marketing concepts outlined in business plan are integrated into business activities and tasks and activities drawn up accordingly. 

    ASSESSMENT CRITERION 2 
    Suitable ways in which to promote product/service of new venture are determined and implemented according to marketing plan. 
    ASSESSMENT CRITERION RANGE 
    Promotion of a product/service includes but is not limited to advertising, launches, informal selling, formal selling, and the various activities undertaken to make customers aware of a product/service.
     

    ASSESSMENT CRITERION 3 
    Selling techniques are utilised to promote product/service. 
    ASSESSMENT CRITERION RANGE 
    Selling techniques include but are not limited to establishing selling networks, the AIDA principle (Attention, Interest, Desire, Acceptance), direct selling, cold calling, principles of negotiation.
     

    ASSESSMENT CRITERION 4 
    Customer relations practices are implemented to ensure customer satisfaction. 
    ASSESSMENT CRITERION RANGE 
    Customer relations practices include but are not limited to after-sales service, customer surveys to determine levels of customer satisfaction.
     

    SPECIFIC OUTCOME 2 
    Negotiate a deal with a customer. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Basic principles of negotiation that are utilised to secure new business are outlined and explained with examples. 

    ASSESSMENT CRITERION 2 
    The principles of planning for negotiations are explained and implemented according to own business context and market research. 

    ASSESSMENT CRITERION 3 
    Appropriate negotiation techniques are applied to own venture and business contexts. 

    SPECIFIC OUTCOME 3 
    Outline processes and principles for completing basic quotes. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    The different types of offers are explained in relation to securing business transactions. 

    ASSESSMENT CRITERION 2 
    Principles and procedures for compiling quotes are identified and explained in relation to own business context. 
    ASSESSMENT CRITERION RANGE 
    Principles and procedures for compiling quotes include but are not limited to costing and pricing calculations, terms and conditions (including payment terms), legal implications of quotes, an outline of a typical quotation, basic marketing and financial principles incorporated into quotes.
     

    ASSESSMENT CRITERION 3 
    Support in compiling quotes is sought where necessary in order to ensure full understanding of the criteria that apply. 

    ASSESSMENT CRITERION 4 
    The common pitfalls in quoting and order taking are explained with examples in relation to own business venture. 

    SPECIFIC OUTCOME 4 
    Outline processes and principles for completing tender documents. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Tendering principles pertaining to commercial and public tenders are explained with examples. 

    ASSESSMENT CRITERION 2 
    The risks associated with tendering are identified and basic risk management procedures are implemented according to own business context. 
    ASSESSMENT CRITERION RANGE 
    Risks pertaining to tendering include but are not limited to cash flow, funding requirements, compliance requirements, performance requirements, technical requirements.
     

    ASSESSMENT CRITERION 3 
    The financial advantages and disadvantages of a tender are analysed to determine if it would make business sense to submit the tender. 

    ASSESSMENT CRITERION 4 
    Support is sought to complete tender documents where relevant in order to ensure full understanding of tendering conditions and criteria. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • Any individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion. 
    		•

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    The learner must demonstrate an understanding of:
  • Basic techniques for implementing a marketing plan
  • Basic selling skills
  • Basic principles of customer care and after-sales service
  • Basic negotiating techniques
  • Basic principles and procedures for compiling quotes
  • Basic principles and procedures for interpreting and completing tender documents
  • Basic risk management principles pertaining to quotes and tenders for new venture
  • Interpersonal and communication skills within marketing and selling context 
    		•

    UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems using critical and creative thinking processes to determine best approaches for marketing and selling business products/services 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a team, group, organisation or community to implement marketing action plan 

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself and one's activities responsibly and effectively to that sufficient time is set aside for marketing and selling activities 

    UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organise and critically evaluate financial and related information in order to prepare for negotiations, quotations, and tenders 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively using visual, mathematical and/or language in the modes of oral and/or written persuasion to compile quotes, tenders, marketing and selling plans 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology effectively and critically, showing responsibility to the environment and health of others to gather necessary data to for input to negotiations, quotations and tenders 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate an understanding of the world as a set of interrelated systems by recognising that factors influencing the marketing and sales of a new venture business operations do not exist in isolation and that wider economic issues, supplier and community issues can affect operations 

    UNIT STANDARD CCFO CONTRIBUTING 
    Participating as responsible citizens in the life of local, national and global communities by ensuring that sales and marketing practices are proactively approached within the context of economic, socio-political and community trends and developments to ensure greater sales success 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  49648   National Certificate: New Venture Creation (SMME)  Level 2  NQF Level 02  Reregistered  2023-06-30  SERVICES 
    Elective  50584   General Education and Training Certificate: Clothing Manufacturing Processes  Level 1  NQF Level 01  Reregistered  2023-06-30  FPMSETA 
    Elective  58955   National Certificate: Chemical Manufacturing  Level 2  NQF Level 02  Reregistered  2023-06-30  CHIETA 
    Elective  59015   National Certificate: Gas Installations  Level 2  NQF Level 02  Reregistered  2023-06-30  CHIETA 
    Elective  96402   National Certificate: Hot Water System Installation  Level 2  NQF Level 02  Reregistered  2023-06-30  As per Learning Programmes recorded against this Qual 
    Elective  65929   National Certificate: Waterproofing  Level 2  NQF Level 02  Reregistered  2023-06-30  CETA 
    Elective  58950   National Certificate: Gas Installations  Level 3  NQF Level 03  Reregistered  2023-06-30  CHIETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. 1 CLASSIE AFRICA 
    2. A Z Community Services 
    3. Advanced Assessments and Training (pty) ltd 
    4. Africa International Training Facilities T/A AITF (BREDELL) (TP) 
    5. African Duchess Coutore solutions (Pty) Ltd 
    6. AGB MATHE BUSINESS SERVICES 
    7. AL Development Services cc 
    8. Aldabri 106 (Pty) Ltd 
    9. ALMEL TRAINING 
    10. Amagema Development Consultants cc 
    11. Aranda Learnership College (Pty) Ltd 
    12. Aranda Textile Mills Pty Ltd 
    13. Assured Vocational Skills Institute (Pty) Ltd 
    14. Avad Projects (Pty) Ltd 
    15. Ayasaphe Trading cc 
    16. Babina Tlou Trading and Projects 001 
    17. Bakgoni Empowerment Centre (Pty) Ltd 
    18. Becoz Empire Multi-Choice and Trading Primary Co-operative Limited 
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    32. CANDYS UNLIMITED COLLECTION Pty Ltd 
    33. Cape Town Workbased Learning Academy 
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    37. Changing Women 
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    40. Circleway College 
    41. CKWEI Clothing (Pty) Ltd 
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    44. D&D Lwazi Development Institute 
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    48. Dr M Investments 
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    50. EARTH CHILD CONSULTING (PTY) LTD 
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    52. Ebotse Development and Training Centre 
    53. Eddels Shoes Pty Ltd 
    54. Egsibit Training and Development 
    55. Ekurhuleni Artisans & Skills Training Centre (Pty) Ltd 
    56. Elimofo Trading& Projects 
    57. Emfundisweni Skills Development & Resource Centre (Pty) Ltd 
    58. Ergonomic Construction and Managed Disability Projects 
    59. ES Training Services (Pty) Ltd 
    60. Esethu Manufacturing, Packaging, Printing & Design (Pty) Ltd 
    61. Eshet Chayil Concepts (Pty) Ltd 
    62. Eskilz College (Pty) Ltd 
    63. ETHEKWININ MUNICIPALITY- SEACOW LAKE 
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    66. Flavious Mareka TVET College 
    67. Forthwawe Business Centre 
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    70. Future Discovery Training Academy CC 
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    72. Futuretech Campus (Pty) Ltd 
    73. Gauteng City College 
    74. Gia Development Trades 
    75. GLERE SKILLS CONSULTANT 
    76. Glicam Trading Enterprise 
    77. GNBR Solutions (Pty) Ltd 
    78. Goodwill Institute of Technology 
    79. Grandstar Projects 
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    81. Green Enviro & Projects (Pty)Ltd 
    82. Greenrim Training 
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    84. Gufferty Consulting 
    85. HHO Enterprise 
    86. Hoseah Training and Manufacturing NPC 
    87. Hybrid Dynamics 
    88. I Care Resource Centre 
    89. IALE School of Advance Learning and Education (Pty) Ltd 
    90. Ikamvelihle Youth Development (Pty) Ltd 
    91. Imbeleko Community Development Projects 
    92. Imbewu Development Institute (Pty) Ltd 
    93. Impela Trading cc 
    94. In Time Industrial (Pty) Ltd 
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    110. Kelmik Training Centre (Pty) Ltd 
    111. KHANYISA GAVU TRADING 
    112. Khosi JS Designs (Pty) Ltd 
    113. KHOSITHI TRAINING 
    114. Kingdom Varsity College (Pty) Ltd 
    115. Knoop Academy NPC 
    116. Kotton Wear (Pty) Ltd 
    117. Kusabelele Investments 
    118. KWEM Management Solutions 
    119. La Gratitude Academy 
    120. Lembede Investment Holdings (Pty) Ltd 
    121. Letaba TVET College 
    122. LFS DESIGNS 
    123. Lira Electrical Training Services cc 
    124. Lisakhanya Skills Development Consultants (Pty) Ltd 
    125. LLSM (Pty) Ltd 
    126. Longata Consultant 
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    144. MICROMATICA 384 (PTY) LTD 
    145. Microzone Trading 747 
    146. MILNEX - BALFOUR 
    147. Mlasimbi Catering Primary Co-operative Limited 
    148. MLINDELA STEEL MANUFACTURING 
    149. MMBG Trading & Consulting 
    150. Mnambithi TVET College 
    151. MORENTHO INSTITUTE SA 
    152. Motheo FET College - Central Office 
    153. Mphahle Consultancy (Pty) Ltd 
    154. Mugazi Consultancy cc 
    155. MUNICIPAL TRAINING & DEVELOPMENT INSTITUTE 
    156. Nchuncheko Holdings (Pty) Ltd 
    157. NDIMASE TRADING 
    158. Ndwamato Training Solutions (Pty) Ltd 
    159. NELLY-SGUEEJE TRADING 
    160. New Business Initiative Management Consultancy 
    161. Ngaphakathi Investments 
    162. Ngcebo Consulting (Pty) Ltd 
    163. NokushoM Consultancy & Trading (Pty) Ltd 
    164. Nolwazi Dev Centre (Pty) Ltd 
    165. Nomzumbe Trading & Projects (Pty) Ltd 
    166. Nosino Projects (Pty) Ltd 
    167. Nqothu Projects (PTY) LTD 
    168. NSJ Agricultural Farming And Multipurpose 
    169. Nteko Investments 
    170. Ntuthuko Projects & Services 
    171. Nurtured Minds Trading (Pty) Ltd 
    172. OTP 
    173. Oyama Kulwazi Training & Consulting (Pty) Ltd 
    174. P&R Development and Training (Pty) Ltd 
    175. Pectosource (Pty) Ltd 
    176. Penny Lane Fashion School (Pty) Ltd 
    177. Phala Projects cc 
    178. PHATHUTSHEDZO CONNSULTING TRAINING PROVIDER 
    179. Phetho Concepts (Pty) Ltd 
    180. Phumazeth Training Academy (Pty) Ltd 
    181. Pinus Tech Technologies Trading and Projects 
    182. PMV Destiny Skills Training and Development (Pty) Ltd 
    183. Positive Thinking Consultants CC 
    184. Practice Makes Perfect Training Centre 
    185. Prempie Business Solutions (Pty) Ltd 
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    187. Prispiri (Pty) Ltd 
    188. Professional Training Institute (Pty) Ltd 
    189. Qualfurn Training & Projects 
    190. Rally Business Consulting PTY LTD 
    191. Re Tshepeng Holdings 
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    193. RENKALEC TRAINING CENTRE 
    194. Safe Heavens Properties (Pty) Ltd 
    195. Sarva Dharma Ashram 
    196. Schoolboy Training Centre 
    197. Seacrest Investments 156 (Pty) Ltd 
    198. Sedibeng TVET College 
    199. Sefudi Business Solutions 
    200. Sekhukhune FET College - Central Office 
    201. Sesamkelokuhle Trading Enterprise (Pty) Ltd 
    202. Sew Africa Training Centre 
    203. SHEET PLASTIC MARKETING CC 
    204. Sheet Plastic Pty Ltd 
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    206. Silungokuhle (Pty) Ltd 
    207. Sisiziwe Training Centre Co-operative 
    208. Siyahumelela Training Academy 
    209. SKILL TECH SOLUTIONS PTY LTD 
    210. Snyawunywu Poultry Farming (Pty) Ltd 
    211. Somvi Catering & General Services cc 
    212. Souls 4 Life Trading (Pty) Ltd 
    213. South Africa Advanced Skills Institute (Pty) Ltd 
    214. South African Advanced Skills Institute 
    215. SPLS Consultants (Pty) Ltd 
    216. SW Skills Wise (Pty) Ltd 
    217. T Mdlatu Trading Enterprise cc 
    218. Talent for Sewing 
    219. TBL Empowerment Hub 
    220. Tebkhan Investments (Pty) Ltd 
    221. THANDEKA VOCATIONAL EDUCATION TRUST (PTY) LTD 
    222. The Finishing College (Pty) Ltd 
    223. The Institute of Fashion and Garment Technology (Pty) Ltd 
    224. The New Look 
    225. THE SKILLS DEVELOPMENT CORPORATION PRIVATE PTY LTD 
    226. The Tailor Shop School of Tailoring and Dress Design Training Centre (Pty) Ltd 
    227. Thitha Training and Development Services 
    228. TIBZA Consulting (Pty) Ltd 
    229. Tlhole Foundation (PTY) LTD 
    230. TOURISM & BUSINESS INSTITUTE OF SOUTHERN AFRICA 
    231. Trade Call Investments Apparel (Pty) LTD 
    232. Trade Call Investments Apparel (Pty) Ltd (Mobeni) 
    233. Training Force (Pty) Ltd (Durban) (TP) 
    234. True Reflections Training and Development (Pty) Ltd 
    235. True Ruby Trading 1021 cc 
    236. TRY EASY ELECTRICAL SOLUTIONS 
    237. TSEBO KITSO TRAININGS 
    238. TSHIKAMOTHA TRADING AND TRAINING 
    239. TSHIKAMOTHO TRADING & TRAINING 
    240. TSHWANE LEADERSHIP AND MANAGEMENT ACADEMY (PREMOS) 
    241. Tshwane North College 
    242. Ubucubu Home Industries 
    243. Ubuhle Bengcebo 
    244. Udumo Services & Projects 
    245. Umbuso Training Services 
    246. Umfolozi FET College 
    247. Umfolozi TVET College (Richards Bay) 
    248. Umlozi Skills Centre (Pty) Ltd 
    249. Umnotho We Afrika Foundation NPC 
    250. Umtha Developments 
    251. Umunotho Wealth Management Pty Ltd 
    252. Valotech 274 (Pty) Ltd 
    253. Value Added Reward (Pty) Ltd 
    254. Value at Hand (Pty) Ltd 
    255. VCK Training and Technical Services Pty Ltd 
    256. VEB CELE & Associates (Pty) Ltd 
    257. Verge (Pty) Ltd 
    258. Vhembe TVET College 
    259. Vijay Bhagwan Consultancy and Solutions cc 
    260. VMMK Capital Investment (Pty) Ltd 
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    262. Vuliqgondo Research & Manufacturing Centre 
    263. Vuthlari Marketing Consulting (Pty) Ltd 
    264. Warona Owethu Projects (Pty) Ltd 
    265. Waterberg FET College - Central Office 
    266. Wattville Community Learning College 
    267. Womens Leadership & Empowerment Initiative 
    268. World Pace Development & Training Institute (Pty) Ltd 
    269. Xhamela Development Services 
    270. Yahweh Shammah Socio-Economic Development 
    271. Youth for Survival NPO 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.