SAQA All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.
SOUTH AFRICAN QUALIFICATIONS AUTHORITY 
REGISTERED UNIT STANDARD: 

Manage marketing and selling processes of a new venture 
SAQA US ID UNIT STANDARD TITLE
119672  Manage marketing and selling processes of a new venture 
ORIGINATOR
SGB Generic Management 
PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY
-  
FIELD SUBFIELD
Field 03 - Business, Commerce and Management Studies Generic Management 
ABET BAND UNIT STANDARD TYPE PRE-2009 NQF LEVEL NQF LEVEL CREDITS
Undefined  Regular-Fundamental  Level 2  NQF Level 02  7 
REGISTRATION STATUS REGISTRATION START DATE REGISTRATION END DATE SAQA DECISION NUMBER
Reregistered  2018-07-01  2023-06-30  SAQA 06120/18 
LAST DATE FOR ENROLMENT LAST DATE FOR ACHIEVEMENT
2024-06-30   2027-06-30  

In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.  

This unit standard does not replace any other unit standard and is not replaced by any other unit standard. 

PURPOSE OF THE UNIT STANDARD 
Learners working towards this standard will be learning towards the full qualification, or will be working within a SMME (Small, Medium, Micro Enterprise) environment, specialising in New Venture Ownership and Management, where the acquisition of competence against this standard will add value to one's job. This standard will also add value to entrepreneurs who are seeking to develop their entrepreneurial skills so that they can become more marketable for bigger contracts, including commercial and public sector contracts, for example the Department of Public Works programmes.

The qualifying learner is capable of:
  • Implementing marketing plan
  • Negotiating a deal with a customer
  • Outlining processes and principles for completing basic quotes
  • Outlining processes and principles for completing tender documents 
    		•

    LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING 
    All learners accessing this qualification must be in possession of a GETC or equivalent qualification. The learner must be competent in mathematical and communications literacy at NQF level 1. 

    UNIT STANDARD RANGE 
    N/A 

    Specific Outcomes and Assessment Criteria: 

    SPECIFIC OUTCOME 1 
    Implement marketing plan. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Marketing concepts outlined in business plan are integrated into business activities and tasks and activities drawn up accordingly. 

    ASSESSMENT CRITERION 2 
    Suitable ways in which to promote product/service of new venture are determined and implemented according to marketing plan. 
    ASSESSMENT CRITERION RANGE 
    Promotion of a product/service includes but is not limited to advertising, launches, informal selling, formal selling, and the various activities undertaken to make customers aware of a product/service.
     

    ASSESSMENT CRITERION 3 
    Selling techniques are utilised to promote product/service. 
    ASSESSMENT CRITERION RANGE 
    Selling techniques include but are not limited to establishing selling networks, the AIDA principle (Attention, Interest, Desire, Acceptance), direct selling, cold calling, principles of negotiation.
     

    ASSESSMENT CRITERION 4 
    Customer relations practices are implemented to ensure customer satisfaction. 
    ASSESSMENT CRITERION RANGE 
    Customer relations practices include but are not limited to after-sales service, customer surveys to determine levels of customer satisfaction.
     

    SPECIFIC OUTCOME 2 
    Negotiate a deal with a customer. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Basic principles of negotiation that are utilised to secure new business are outlined and explained with examples. 

    ASSESSMENT CRITERION 2 
    The principles of planning for negotiations are explained and implemented according to own business context and market research. 

    ASSESSMENT CRITERION 3 
    Appropriate negotiation techniques are applied to own venture and business contexts. 

    SPECIFIC OUTCOME 3 
    Outline processes and principles for completing basic quotes. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    The different types of offers are explained in relation to securing business transactions. 

    ASSESSMENT CRITERION 2 
    Principles and procedures for compiling quotes are identified and explained in relation to own business context. 
    ASSESSMENT CRITERION RANGE 
    Principles and procedures for compiling quotes include but are not limited to costing and pricing calculations, terms and conditions (including payment terms), legal implications of quotes, an outline of a typical quotation, basic marketing and financial principles incorporated into quotes.
     

    ASSESSMENT CRITERION 3 
    Support in compiling quotes is sought where necessary in order to ensure full understanding of the criteria that apply. 

    ASSESSMENT CRITERION 4 
    The common pitfalls in quoting and order taking are explained with examples in relation to own business venture. 

    SPECIFIC OUTCOME 4 
    Outline processes and principles for completing tender documents. 

    ASSESSMENT CRITERIA     

    ASSESSMENT CRITERION 1 
    Tendering principles pertaining to commercial and public tenders are explained with examples. 

    ASSESSMENT CRITERION 2 
    The risks associated with tendering are identified and basic risk management procedures are implemented according to own business context. 
    ASSESSMENT CRITERION RANGE 
    Risks pertaining to tendering include but are not limited to cash flow, funding requirements, compliance requirements, performance requirements, technical requirements.
     

    ASSESSMENT CRITERION 3 
    The financial advantages and disadvantages of a tender are analysed to determine if it would make business sense to submit the tender. 

    ASSESSMENT CRITERION 4 
    Support is sought to complete tender documents where relevant in order to ensure full understanding of tendering conditions and criteria. 


    UNIT STANDARD ACCREDITATION AND MODERATION OPTIONS 
  • Any individual wishing to be assessed (including through RPL) against this unit standard may apply to an assessment agency, assessor or provider institution accredited by the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Anyone assessing a learner against this unit standard must be registered as an assessor with the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Any institution offering learning that will enable achievement of this unit standard or assessing this unit standard must be accredited as a provider with the relevant ETQA, or an ETQA that has a Memorandum of Understanding with the relevant ETQA.
  • Moderation of assessment will be conducted by the relevant ETQA at its discretion. 
    		•

    UNIT STANDARD ESSENTIAL EMBEDDED KNOWLEDGE 
    The learner must demonstrate an understanding of:
  • Basic techniques for implementing a marketing plan
  • Basic selling skills
  • Basic principles of customer care and after-sales service
  • Basic negotiating techniques
  • Basic principles and procedures for compiling quotes
  • Basic principles and procedures for interpreting and completing tender documents
  • Basic risk management principles pertaining to quotes and tenders for new venture
  • Interpersonal and communication skills within marketing and selling context 
    		•

    UNIT STANDARD DEVELOPMENTAL OUTCOME 
    N/A 

    UNIT STANDARD LINKAGES 
    N/A 


    Critical Cross-field Outcomes (CCFO): 

    UNIT STANDARD CCFO IDENTIFYING 
    Identify and solve problems using critical and creative thinking processes to determine best approaches for marketing and selling business products/services 

    UNIT STANDARD CCFO WORKING 
    Work effectively with others as a member of a team, group, organisation or community to implement marketing action plan 

    UNIT STANDARD CCFO ORGANISING 
    Organise and manage oneself and one's activities responsibly and effectively to that sufficient time is set aside for marketing and selling activities 

    UNIT STANDARD CCFO COLLECTING 
    Collect, analyse, organise and critically evaluate financial and related information in order to prepare for negotiations, quotations, and tenders 

    UNIT STANDARD CCFO COMMUNICATING 
    Communicate effectively using visual, mathematical and/or language in the modes of oral and/or written persuasion to compile quotes, tenders, marketing and selling plans 

    UNIT STANDARD CCFO SCIENCE 
    Use science and technology effectively and critically, showing responsibility to the environment and health of others to gather necessary data to for input to negotiations, quotations and tenders 

    UNIT STANDARD CCFO DEMONSTRATING 
    Demonstrate an understanding of the world as a set of interrelated systems by recognising that factors influencing the marketing and sales of a new venture business operations do not exist in isolation and that wider economic issues, supplier and community issues can affect operations 

    UNIT STANDARD CCFO CONTRIBUTING 
    Participating as responsible citizens in the life of local, national and global communities by ensuring that sales and marketing practices are proactively approached within the context of economic, socio-political and community trends and developments to ensure greater sales success 

    UNIT STANDARD ASSESSOR CRITERIA 
    N/A 

    REREGISTRATION HISTORY 
    As per the SAQA Board decision/s at that time, this unit standard was Reregistered in 2012; 2015. 

    UNIT STANDARD NOTES 
    N/A 

    QUALIFICATIONS UTILISING THIS UNIT STANDARD: 
      ID QUALIFICATION TITLE PRE-2009 NQF LEVEL NQF LEVEL STATUS END DATE PRIMARY OR DELEGATED QA FUNCTIONARY
    Core  49648   National Certificate: New Venture Creation (SMME)  Level 2  NQF Level 02  Reregistered  2023-06-30  SERVICES 
    Elective  50584   General Education and Training Certificate: Clothing Manufacturing Processes  Level 1  NQF Level 01  Reregistered  2023-06-30  FPMSETA 
    Elective  58955   National Certificate: Chemical Manufacturing  Level 2  NQF Level 02  Reregistered  2023-06-30  CHIETA 
    Elective  59015   National Certificate: Gas Installations  Level 2  NQF Level 02  Reregistered  2023-06-30  CHIETA 
    Elective  96402   National Certificate: Hot Water System Installation  Level 2  NQF Level 02  Reregistered  2023-06-30  As per Learning Programmes recorded against this Qual 
    Elective  65929   National Certificate: Waterproofing  Level 2  NQF Level 02  Reregistered  2023-06-30  CETA 
    Elective  58950   National Certificate: Gas Installations  Level 3  NQF Level 03  Reregistered  2023-06-30  CHIETA 


    PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS UNIT STANDARD: 
    This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
     
    1. 1 Classie Africa 
    2. A Z Community Services 
    3. Advanced Assessments and Train 
    4. Africa International Training Facilities T/A AITF (BREDELL) (TP) 
    5. African Apex Apparel (Pty) Ltd 
    6. AGB MATHE BUSINESS SERVICES 
    7. AL Development Services cc 
    8. Anchor Africa Professional Training 
    9. Aranda Textile Mills Pty Ltd 
    10. Arden School of Management (Pty) Ltd 
    11. Assured Vocational Skills Institute (Pty) Ltd 
    12. Avad Projects (Pty) Ltd 
    13. Ayasaphe Trading cc 
    14. Bakgoni Empowerment Centre (Pty) Ltd 
    15. BELCOMEC TRAINING 
    16. Better beginning trading and projects pty ltd 
    17. Better Best Agri Development 
    18. BHP BILLITON ACADEMY 
    19. Big Tree Group (Pty) Ltd 
    20. Bokamoso Competence (Pty) Ltd 
    21. Bold Venture Trading (Pty) Ltd 
    22. Bonenhle Investments 
    23. Bosasa Youth Development Centres (Pty) Ltd 
    24. BP SOUTHERN AFRICA 
    25. Bright Idea Projects 447 t/a Mind -the- Gap 
    26. Btech 
    27. Bullet Proofing Technology Pty Ltd 
    28. Camblish Training Institute (Pty) Ltd 
    29. CANDYS UNLIMITED COLLECTION Pty Ltd 
    30. Cape Business & Engineering College (Pty) Ltd 
    31. Cape Town Workbased Learning Academy 
    32. Capricorn TVET College 
    33. Changing Women 
    34. Chippa Training Academy (Pty) Ltd 
    35. Circleway College 
    36. CKWEI Clothing (Pty) Ltd 
    37. CLEAN HEAT ENERGY SAVING SOLUTIONS (PTY) LTD 
    38. Cre8tion Projects 6 PTY LTD 
    39. CS Hentiq 1121 
    40. Cumlaude Institute (PTY) Ltd 
    41. Dinaka Business Management & Consulting 
    42. DINALEDI MANAGEMENT AND SERVICE 
    43. Dlabane Investment Holdings (Pty) Ltd 
    44. Dlamini The Siba PTY LTD 
    45. Do It Again Academy (Pty) Ltd 
    46. Dr M Investments 
    47. Duzi-Corp 56 
    48. Eastcape Midlands Public FET College - Uitenhage (High Street)Campus 
    49. Ebotse Development and Training Centre 
    50. ECA (SA) Johannesburg Trade Test Centre 
    51. Educatory Electro Services Trade Test Centre 
    52. Ekurhuleni Artisans & Skills Training Centre (Pty) Ltd 
    53. Elimofo Trading& Projects 
    54. Esayidi FET College - Central Office 
    55. ESKOM DISTRIBUTION WESTERN REGION, CAPE TOWN 
    56. ETHEKWININ MUNICIPALITY- SEACOW LAKE 
    57. Faithworks Development Consultants (Pty) Ltd 
    58. Fezile Fashion Skills Academy (Pty) Ltd 
    59. Flavious Mareka TVET College 
    60. FOREK INSTITUTE OF TECHNOLOGY 
    61. Forge Development and Training Systems 
    62. Forthwawe Business Centre 
    63. Fundakahle Multi-Purpose Co-operative Limited 
    64. Fundani School of Thought (pty) Ltd 
    65. Furniture World Training Centre 
    66. Future Discovery Training Academy CC 
    67. Future Dynamics Learning 
    68. Gauteng City College 
    69. GG SQUARED PROJECTS 
    70. Gia Development Trades 
    71. GLERE SKILLS CONSULTANT 
    72. Glicam Trading Enterprise 
    73. Grandstar Projects 
    74. Green Earth Training & Development (Pty) Ltd 
    75. Green Enviro & Projects (Pty)Ltd 
    76. Greenrim Training 
    77. Guest Resource Services (Pty) Ltd 
    78. HHO Enterprise 
    79. HLUVUKA TRAINING AND CONSULTING 
    80. Honey Cube Projects & Services (Pty) Ltd 
    81. Hoseah Training and Manufacturing NPC 
    82. I Care Resource Centre 
    83. Ikamvelihle Youth Development (Pty) Ltd 
    84. Imbewu Development Institute (Pty) Ltd 
    85. Impela Trading cc 
    86. In Time Industrial (Pty) Ltd 
    87. INDLELA - (OLD COTT) - OLIFANTSFONTEIN 
    88. INDUSTRIES EDUCATION & TRAINING INSTITUTE 
    89. INTERMASIKO CC 
    90. Intuthuko Yesizwe Community Organisation 
    91. Inyathi Visions 
    92. ISAPHENDULWA27 
    93. Ithemba Lomphakathi Community Organisation 
    94. Ithuteng Learning Academy & Projects (Pty) Ltd 
    95. Ivulandlela (Pty) Ltd 
    96. Izintombizekhethelo (Pty) Ltd 
    97. Jeppe College of Commerce and Computer Studies 
    98. Jumpstart Training Institute (Pty) Ltd 
    99. kagisho Business Concepts (Pty) Ltd 
    100. Kelmik Training Centre (Pty) Ltd 
    101. KHANYISA GAVU TRADING 
    102. KHOSITHI TRAINING 
    103. Kingdom Varsity College (Pty) Ltd 
    104. Knoop Academy NPC 
    105. Kotton Wear (Pty) Ltd 
    106. Kusabelele Investments 
    107. KWEM Management Solutions 
    108. La Gratitude Academy 
    109. Lembede Investment Holdings (Pty) Ltd 
    110. LERONSA TRADING ENTERPRISE 
    111. Letaba TVET College 
    112. LFS DESIGNS 
    113. LLSM (Pty) Ltd 
    114. Longata Consultant 
    115. Lucky Neo (Pty) Ltd 
    116. Lwaziphezinhle (Pty) Ltd 
    117. Maab Training Management ( Pty) Ltd 
    118. Maboko Skill Development & Projects 
    119. Maluti TVET College 
    120. Matatiele Fashion Design Academy (Pty) Ltd 
    121. Maxlen Holdings (Pty) Ltd 
    122. Mberwana Trading Enterprise 
    123. Meals on Wheels Community Services - South Africa 
    124. Media Works 
    125. Mgadaveni Training Projects (Pty) Ltd 
    126. MICROMATICA 384 (PTY) LTD 
    127. MILNEX - BALFOUR 
    128. Mlasimbi Catering Primary Co-operative Limited 
    129. MMBG Trading & Consulting 
    130. Mnambithi TVET College 
    131. Modiehi Consulting & Projects (Pty) Ltd 
    132. Mphahle Consultancy (Pty) Ltd 
    133. Mugazi Consultancy cc 
    134. Mukwevho Training and Development 
    135. MUNICIPAL TRAINING & DEVELOPMENT INSTITUTE 
    136. NDIMASE TRADING 
    137. Ndwamato Training Solutions (Pty) Ltd 
    138. NELLY-SGUEEJE TRADING 
    139. New Business Initiative Management Consultancy 
    140. Ngaphakathi Investments 
    141. Ngcebo Consulting (Pty) Ltd 
    142. Nhlanzi Investments (Pty) Ltd 
    143. Nolwazi Dev Centre (Pty) Ltd 
    144. Nomzumbe Trading & Projects (Pty) Ltd 
    145. Nosino Projects (Pty) Ltd 
    146. Nteko Investments 
    147. Ntuthuko Projects & Services 
    148. Nurture-Nature Resources (Pty) Ltd 
    149. Nurtured Minds Trading (Pty) Ltd 
    150. Optimi Workplace 
    151. Optimum Capacity (Pty) Ltd 
    152. OTP 
    153. Oyama Kulwazi Training & Consulting (Pty) Ltd 
    154. PAULINE MATHLAELA & ASSOCIATES 
    155. Pectosource (Pty) Ltd 
    156. Penny Lane Fashion School (Pty) Ltd 
    157. PHATHUTSHEDZO CONNSULTING TRAINING PROVIDER 
    158. Phetho Concepts (Pty) Ltd 
    159. Positive Thinking Consultants CC 
    160. Practice Makes Perfect Training Centre 
    161. Premier Agric (Pty) Ltd 
    162. Prempie Business Solutions (Pty) Ltd 
    163. Primeserv Corporate Solutions (Pty) LTD 
    164. Prispiri (Pty) Ltd 
    165. Professional Training Institute (Pty) Ltd 
    166. PROTECH TRAINING JET PARK 
    167. Qualfurn Training & Projects 
    168. Rally Business Consulting PTY LTD 
    169. RAND WATER SCIENTIFIC SERVICES 
    170. Re Tshepeng Holdings 
    171. Redefined Skills Training & Development (Pty) Ltd 
    172. RUBICON COMMUNICATIONS 
    173. Schoolboy Training Centre 
    174. Seacrest Investments 156 (Pty) Ltd 
    175. Sedibeng TVET College 
    176. Sekhukhune FET College - Central Office 
    177. Sew Africa Training Centre 
    178. Sibonguthando Projects And Services Cc 
    179. Signa Academy 
    180. Silalele Consultants (Pty) Ltd 
    181. Silungokuhle (Pty) Ltd 
    182. Sinovuyolethu Trading (Pty) Ltd 
    183. Skill Tech Solutions 
    184. Souls 4 Life Trading (Pty) Ltd 
    185. South African Advanced Skills Institute 
    186. T Mdlatu Trading Enterprise cc 
    187. Talent for Sewing 
    188. TBL Empowerment Hub 
    189. Tebkhan Investments (Pty) Ltd 
    190. ThabileTrade 1054 cc 
    191. THANDEKA VOCATIONAL EDUCATION TRUST (PTY) LTD 
    192. The Brokers Learning Centre 
    193. The Finishing College (Pty) Ltd 
    194. The Hope Factory 
    195. The Institute of Fashion and Garment Technology (Pty) Ltd 
    196. The Skills College for Development and Training 
    197. The Skills Development Corporation Private 
    198. Thitha Training and Development Services 
    199. Thuto Skills Development 
    200. Tlhole Foundation (PTY) LTD 
    201. TOURISM & BUSINESS INSTITUTE OF SOUTHERN AFRICA 
    202. TOVANI TRADING 299 CC 
    203. Trade Call Investments Apparel (Pty) LTD 
    204. Trade Call Investments Apparel (Pty) Ltd (Mobeni) 
    205. Training Force (Pty) Ltd (Durban) (TP) 
    206. True Ruby Trading 1021 cc 
    207. Try Easy Electrical Solutions 
    208. TSHWANE LEADERSHIP AND MANAGEMENT ACADEMY (PREMOS) 
    209. Tshwane North College 
    210. U AND G TRAINING (PTY) LTD 
    211. Ubucubu Home Industries 
    212. Ubuhle Bengcebo 
    213. Udumo Services & Projects 
    214. Umfolozi TVET College (Richards Bay) 
    215. Umlozi Skills Centre (Pty) Ltd 
    216. Umnotho We Afrika Foundation NPC 
    217. Umunotho Wealth Management Pty Ltd 
    218. Uyabusisa Arts and Development Pty Ltd 
    219. Valotech 274 (Pty) Ltd 
    220. Value at Hand (Pty) Ltd 
    221. VEB CELE & Associates (Pty) Ltd 
    222. Verge (Pty) Ltd 
    223. Vhembe TVET College 
    224. Vijay Bhagwan Consultancy and Solutions cc 
    225. VINE APPAREL (PTY)LTD 
    226. VPK BUSINESS VENTURE C C 
    227. Vuliqgondo Research & Manufacturing Centre 
    228. Vuthlari Marketing Consulting (Pty) Ltd 
    229. Warona Owethu Projects (Pty) Ltd 
    230. Wattville Community Learning College 
    231. Wilratty Consultants (Pty) Ltd 
    232. Womens Leadership & Empowerment Initiative 
    233. World Pace Development & Training Institute (Pty) Ltd 
    234. Yahweh Shammah Socio-Economic Development 
    235. Yenza Umehluko/ Make a Difference 


    All qualifications and part qualifications registered on the National Qualifications Framework are public property. Thus the only payment that can be made for them is for service and reproduction. It is illegal to sell this material for profit. If the material is reproduced or quoted, the South African Qualifications Authority (SAQA) should be acknowledged as the source.