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|SOUTH AFRICAN QUALIFICATIONS AUTHORITY|
|National Certificate: Radio Station Management|
|SAQA QUAL ID||QUALIFICATION TITLE|
|49122||National Certificate: Radio Station Management|
|SGB Audio-visual Media Production|
|PRIMARY OR DELEGATED QUALITY ASSURANCE FUNCTIONARY||NQF SUB-FRAMEWORK|
|MICTS - Media, Information and Communication Technologies Sector Education and Training Authority||OQSF - Occupational Qualifications Sub-framework|
|National Certificate||Field 04 - Communication Studies and Language||Communication Studies|
|ABET BAND||MINIMUM CREDITS||PRE-2009 NQF LEVEL||NQF LEVEL||QUAL CLASS|
|Undefined||157||Level 5||Level TBA: Pre-2009 was L5||Regular-Unit Stds Based|
|REGISTRATION STATUS||SAQA DECISION NUMBER||REGISTRATION START DATE||REGISTRATION END DATE|
|LAST DATE FOR ENROLMENT||LAST DATE FOR ACHIEVEMENT|
|In all of the tables in this document, both the pre-2009 NQF Level and the NQF Level is shown. In the text (purpose statements, qualification rules, etc), any references to NQF Levels are to the pre-2009 levels unless specifically stated otherwise.|
This qualification does not replace any other qualification and is not replaced by any other qualification.
|PURPOSE AND RATIONALE OF THE QUALIFICATION|
|The purpose of this qualification is for learners to be able to manage the sourcing, selection and maintenance of a radio station's output. The National Certificate in Radio Station Management (NQF Level 5) qualification is generic across commercial, public and community service fields. The qualification will create larger pool of competent station managers to meet the growing need for competence. Apart from the competencies gained, other advantages of the qualification to learners include recognition, mobility, standardisation, and broad competency base across areas (some of which are generic).
Qualifying learners are capable of:
To qualify, learners are required to elect to become capable of:
A demand exists for this qualification in that there is no current formal qualification for Radio Management. Rather, It is typical that radio people competent in other job areas get promoted to management level, but are without management experience or training. This is especially so in the Community Radio sector which is currently experiencing much learning and developing. In addition to the former, ICASA plans to increase licences across the sectors, meaning that management skills will be much needed. This qualification thus fills a gap/need for managers in the radio industry.
Management competencies (and especially financial competencies) will enhance both the quality and the economic viability and sustainability of a radio station. The qualification will be valuable for people working at a music radio station who need to manage the sourcing, selection and maintenance of a radio station's musical output. The qualification will also help to "professionalise" the community radio sector.
The qualification will standardise/equalise station management throughout the industry and provide a bigger pool of competence for key role players. Qualified learners will have enhanced mobility to move across sectors and across various media (generic management skills in particular enhances mobility within and between both sectors and industries). Competencies acquired will include: finance, human resources, marketing, sales, programming, research, technical (outside programming). Qualified learners will also be mentors and expected to impart skills (without a formal qualification standard, this development of others can be left to chance). Leadership qualities overall will be developed.
|LEARNING ASSUMED TO BE IN PLACE AND RECOGNITION OF PRIOR LEARNING|
|The design and credits of this qualification was based on the assumption that the following competencies have been attained before commencing with this qualification:
It is also assumed that learners understand and can explain:
Recognition of prior learning (RPL)
This qualification can be achieved wholly, or in part, through recognition of prior learning. Evidence can be presented in a variety of forms, including previous international or local qualifications, reports, testimonials, mentoring, functions performed, portfolios, work records and performance records. As such, evidence should be judged according to the general principles of assessment described in the notes to assessors below. Learners who think they have met the requirements of any Unit Standard that forms part of this qualification may apply for recognition of prior learning to the relevant Education and Training Quality Assurance body (ETQA). The applicant must be assessed against the specific outcomes and with the assessment criteria for the relevant Unit Standards. A qualification will be awarded should a learner demonstrate that the exit level outcomes of the qualification have been attained.
|RECOGNISE PREVIOUS LEARNING?|
|EXIT LEVEL OUTCOMES|
|Fundamental and Core
1. Compile business plans in accordance with stakeholders requirements
2. Manage human resources to optimise performance in radio stations
3. Apply financial management principles in order to maximise revenue and minimise costs
4. Develop and implement marketing strategies in order to optimise brand awareness
5. Maximise advertising sales to optimise financial viability and stability of radio stations
6. Develop, manage and implement programme strategies that are in line with given mandates
7. Manage operations and facilities to achieve business objectives
8. Formulate research objectives and interpret and apply results to inform strategies
1. Select music for radio stations
2. Manage radio station music databases
3. Schedule music for radio stations
|ASSOCIATED ASSESSMENT CRITERIA|
|Fundamental and Core
Range: policies include - music, advertising acceptance, interview, outside broadcast, local content, style guide, language, competition
The assessment criteria in the unit standards are performance-based, assessing applied competence rather than only knowledge, or skills. In addition, learners must demonstrate that they can achieve the outcomes in an integrated manner, dealing effectively with different and random demands related to the environmental conditions in occupational contexts, to qualify. Evidence is required that the learner is able to achieve the exit level outcomes of the qualification as a whole and thus its purpose, at the time of the award of the qualification. Workplace experience can be recognised when assessing towards this qualification.
|Internationally, almost no qualifications were found specifically addressing radio station management competence. Mostly short courses are provided after initial qualifications in various fields. For example, in Bulgaria, short courses address competence in strategic planning, sales management, marketing, managing human resources, promotions, and advertising, and in Cambodia, short courses for radio station managers focus on audience research. All these sets of competence are contained within this South African qualification.
Many countries, including the United Kingdom, base their radio station management learning programs on general management programs, and are conceptualised as progression from or part of radio production and radio presenting learning programs. In the Netherlands, most programs focus on content development and journalism.
The Australian framework contains only one qualification, a one-year Diploma of Broadcasting, which is at a level equivalent to this South African qualification. Although the qualification is aimed at radio and television broadcasting industry personnel who are involved in producing and presenting programs, including on-air presenting, it addresses similar sets of competence in its elective components. The South African qualification has more of a business focus, and addresses more strategic planning competence than the Australian qualification, that focuses more on production. The qualifications compare as follows:
In the United States of America (USA), radio station management competence is often achieved after an initial Bachelor of Arts degree (often in Communication) - this is at a higher level than this South African qualification. Competent/qualified radio station managers are required to apply their competence under limited supervision. Competencies addressed in learning programs compare as follows with this South African qualification:
Radio station management competence in Afghanistan (where new independent radio stations are currently developing) compares as follows with the South African qualification:
None of the electives in the South African qualification is included in Afghanistan training programs, and marketing, sales and research competences are not addressed in Afghanistan.
The South African qualification was found to be unique, as most other countries do not award a qualification for radio station management, or include this area of competence with radio production or radio presenting qualifications.
|Vertical articulation upwards is possible with, for example, the National First Degree in Customer Management at NQF Level 6. Vertical articulation downwards is possible with, for example, the National Certificate in Music Industry Business and Management at NQF Level 4. Horizontal articulation on the NQF is possible with, for example, the National Certificate in Management at NQF Level 5 (24493), and the National Certificate in Radio Production (NQF Level 5).|
|Moderation of assessment and accreditation of providers shall be at the discretion of a relevant ETQA as long as it complies with the SAQA requirements. The ETQA is responsible for moderation of learner achievements of learners who meet the requirements of this qualification. Particular moderation and accreditation requirements are:
|CRITERIA FOR THE REGISTRATION OF ASSESSORS|
|Assessment of learner achievements takes place at providers accredited by the relevant ETQA (RSA, 1998b) for the provision of programs that result in the outcomes specified for this qualification. Anyone assessing a learner or moderating the assessment of a learner against this qualification must be registered as an assessor with the ETQA. Assessors registered with the relevant ETQA must carry out the assessment of learners for the qualification and any of the Unit Standards that make up this qualification.
To register as an assessor, the following are required:
Assessors should keep the following general principles in mind when designing and conducting assessments:
In particular, assessors should assess that the learner demonstrates an ability to consider a range of options by:
All assessments should be conducted in line with the following well-documented principles:
|As per the SAQA Board decision/s at that time, this qualification was Reregistered in 2012; 2015.|
|ID||UNIT STANDARD TITLE||PRE-2009 NQF LEVEL||NQF LEVEL||CREDITS|
|Core||15234||Apply efficient time management to the work of a department/division/section||Level 5||Level TBA: Pre-2009 was L5||4|
|Core||15236||Apply financial analysis||Level 5||Level TBA: Pre-2009 was L5||4|
|Core||7886||Develop and implement a business plan||Level 5||NQF Level 05||8|
|Core||10070||Develop and implement marketing plan in line with marketing strategy||Level 5||Level TBA: Pre-2009 was L5||20|
|Core||15224||Empower team members through recognising strengths, encouraging participation in decision making and delegating tasks||Level 5||Level TBA: Pre-2009 was L5||4|
|Core||15215||Identify and interpret Best Practice guidelines, and plan for and implement Best Practice within the team, department or division||Level 5||Level TBA: Pre-2009 was L5||4|
|Core||15226||Implement systems to meet the flow of information in a team, department or division||Level 5||Level TBA: Pre-2009 was L5||3|
|Core||15223||Implement training needs for teams and individuals to upgrade skills levels||Level 5||Level TBA: Pre-2009 was L5||3|
|Core||7877||Plan, implement and evaluate sales development activities||Level 5||Level TBA: Pre-2009 was L5||10|
|Core||15235||Prepare and conduct staff selection interviews||Level 5||Level TBA: Pre-2009 was L5||3|
|Core||10055||Present data to stakeholders||Level 5||Level TBA: Pre-2009 was L5||5|
|Core||117544||Source music for radio stations||Level 5||Level TBA: Pre-2009 was L5||15|
|Core||10082||Design a research brief||Level 6||Level TBA: Pre-2009 was L6||10|
|Core||10071||Develop a strategic plan||Level 6||Level TBA: Pre-2009 was L6||15|
|Core||7887||Develop and Manage Marketing Plans and Strategies||Level 6||Level TBA: Pre-2009 was L6||12|
|Fundamental||15231||Create and use a range of resources to effectively manage teams, sections, departments or divisions||Level 5||Level TBA: Pre-2009 was L5||4|
|Fundamental||15225||Identify and interpret related legislation and its impact on the team, department or division and ensure compliance||Level 5||Level TBA: Pre-2009 was L5||4|
|Fundamental||15220||Set, monitor and measure the achievement of goals and objectives for a team, department or division within an organisation||Level 5||Level TBA: Pre-2009 was L5||4|
|Fundamental||10081||Conceptualise and research requirements||Level 6||Level TBA: Pre-2009 was L6||10|
|Elective||117543||Schedule music for radio stations||Level 5||Level TBA: Pre-2009 was L5||15|
|Elective||117540||Select music for radio stations||Level 5||Level TBA: Pre-2009 was L5||15|
|Elective||117542||Manage radio station music databases||Level 6||Level TBA: Pre-2009 was L6||15|
|LEARNING PROGRAMMES RECORDED AGAINST THIS QUALIFICATION:|
|PROVIDERS CURRENTLY ACCREDITED TO OFFER THIS QUALIFICATION:|
|This information shows the current accreditations (i.e. those not past their accreditation end dates), and is the most complete record available to SAQA as of today. Some Primary or Delegated Quality Assurance Functionaries have a lag in their recording systems for provider accreditation, in turn leading to a lag in notifying SAQA of all the providers that they have accredited to offer qualifications and unit standards, as well as any extensions to accreditation end dates. The relevant Primary or Delegated Quality Assurance Functionary should be notified if a record appears to be missing from here.
|1.||Institute for the Advancement of Journalism|
|2.||Jeppe College of Commerce and Computer Studies|
|4.||Pracical Audio Solution (Pty) Ltd|
|5.||South African Film Institute|